Did Wine Consumption Change During the COVID-19 Lockdown in France, Italy, Spain, and Portugal?

Dubois, Magalie; Agnoli, Lara; Cardebat, Jean‐Marie; Compés, Raúl; Faye, Benoît; Frick, Bernd; Gaeta, Davide Nicola Vincenzo; Giraud-Héraud, Éric; Fur, Éric Le; Livat, Florine; Malorgio, Giulio; Masset, Philippe; Meloni, Giulia; Pinilla, Vicente; Rebelo, João; Rossetto, Luca; Schamel, Guenter; Simón-Elorz, Katrin

doi:10.1017/jwe.2021.19

Cited by 26 publications

(24 citation statements)

References 31 publications

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“…Dubois et al (2021) studied the behavior of Latin European wine consumers for France, Italy, Portugal and Spain during the first lockdown (sample of 7,324 individuals). They observed that the number of people who maintained their wine consumption frequency is significantly higher than those who increased or decreased their consumption.…”

Section: Literature Reviewmentioning

confidence: 99%

Wine market segmentation by age generations in the Western US: expectations after the COVID-19 pandemic

Wolf

Lecat

2022

IJWBR

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Purpose The purpose of this paper is to investigate if differences exist between the four wine-consuming generations in wine purchasing behavior, the desirability of wine attributes when making a purchase decision and information sources used. It examines if generational market segmentation is an actionable and valuable strategy for the wine industry. Generation Z, Millennials, Generation X and Baby-Boomers are the four generations examined. This research also investigates if the generations behaved differently concerning wine consumption during the COVID-19 pandemic. Further, expectations concerning future wine purchasing behavior are examined. Design/methodology/approach An online survey was conducted between April 29, 2020 and May 7, 2020, with a sample size of 944 consumers from Western US States (California, Washington, Idaho, Oregon and Nevada). One-way analysis of variance technique and Chi-square tests were used to examine differences. Findings Segmentation by generation is appropriate when creating products, pricing, determining channels of distribution and creating messaging for a specific wine brand. The COVID-19 pandemic caused channel shifting that is expected to continue after the pandemic. Originality/value This is the second academic paper that examines differences in wine purchasing behavior between generations including Generation Z and the only study that examines the purchasing behavior changes and expectations for the future by generation concerning the COVID-19 pandemic. Research limitations/implications A national survey should be conducted to confirm that the results from the sample that was mostly from California and neighboring states reflect the national wine consumer in the USA. Practical implications The research identifies the products, prices, channels of distribution and messaging that are appropriate to target each generation.

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Section: Literature Reviewmentioning

confidence: 99%

Wine market segmentation by age generations in the Western US: expectations after the COVID-19 pandemic

Wolf

Lecat

2022

IJWBR

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“…This is probably because they are not in contact with the final consumer as are those who sell their bottled wines directly to the distribution channels affected by the various lockdown and social‐distancing restrictions. Basic (i.e., entry‐level) wines are the ones that sold best during the lockdowns, especially in Europe (Dubois et al, 2021 ). They tend to be sold mainly in supermarkets, where bag‐in‐box sales have taken an important market share.…”

Section: Regression Analysismentioning

confidence: 99%

“…A series of studies conducted by Wine Intelligence ( 2020 ) revealed that the wines sold are no longer the same. In particular, entry‐level and mid‐range wines or bag‐in‐box wines are preferred by consumers (Rebelo et al, 2021 ; Dubois et al, 2021 ). While these issues, related to consumption and sales, have been widely documented, the academic literature is almost nonexistent in respect of the consequences for wineries.…”

Section: Introductionmentioning

confidence: 99%

Wine industry perceptions and reactions to the COVID‐19 crisis in the Old and New Worlds: Do business models make a difference?

Niklas

Cardebat²,

Back

et al. 2022

Agribusiness

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The COVID‐19 crisis has severely impacted the wine industry, with producers in different countries affected differently and, therefore, differing in their perceptions toward it. These differing perceptions are assumed to be due to different business models, mainly linked to the distribution system adopted and resulting in varying distances of producers to distributors and consumers. While upstream integration characterizes the Old World, the New World applies a downstream business model, being more closely linked to distributors and consumers and, therefore, more vulnerable to shocks, which should lead to higher perceived impacts of the COVID‐19 crisis. This study analyzes 542 surveys collected from wineries in nine countries, divided into New World, historical Old World, and emerging Old World. Econometric results show statistically significant differences in both the perceived impact of COVID‐19 and wineries' responses in terms of planned investments, with the New World being more affected. A common desire by wineries to direct future investments towards direct‐to‐consumer sales and communication was found, to the detriment of investments in vineyards and cellars. This desire is particularly strong in the New World, in line with their focus on the downstream part of the value chain, underlying their greater reactivity to shocks and capacity to innovate. [EconLit Citations: D22; L21; L66; Q13].

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“…Agnoli and Charters (2022), showed the differences between wine and alcohol consumption, and the consumption of aesthetic, quasi-aesthetic and serious leisure products more widely, and that is the necessity of examining differences between professional and non-professional consumers. Dubois, Agnoli, Cardebat, Compés, Faye, Frick, and Simon-Elorz (2021), present how that the COVID-19 crisis has affected the drinking behavior of Latin European wine consumers. Wine consumption frequency held up better than other types of alcohol (beer and spirits).…”

Section: Theoretical Framework and Previous Studiesmentioning

confidence: 99%

“…In 2019 and 2020, weather conditions were favorable, but the COVID-19 pandemic forced winemakers from key wine-producing countries (France and Spain) to reduce yields to avoid overproduction (Wittwer and Anderson, 2021). In addition, the pandemic also affected the decline in trade (Agnoli and Charters, 2022;Dubois, Agnoli, Cardebat, Compés, Faye, Frick, and Simon-Elorz, 2021), losses from travel and tourism, which is one of the key factors influencing the development and sale of products (Gutsalenko, Marchuk, Hutsalenko, and Tsaruk, 2020).…”

Section: Economic Situationmentioning

confidence: 99%

Categorical Characteristics of Wine Classifications in the System of Internal Regulation of Accounting

Gutsalenko¹,

Marchuk²,

Zabolotnyy³

et al. 2022

ERSJ

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Purpose:The article aims to present and discuss the categorical characteristics of wine classifications in the system of internal accounting regulations. Design / Methodology / Approach: Developing the wine industry in Ukraine and increasing the strictly regulated geographical location of grapes and all stages of production of controlled wines by origin require strengthening Ukrainian legislation on wine labeling requirements, classification methods, control of names quality control, and its institutional consolidation. Conclusions:The interdependence of domestic and foreign markets for raw materials and accounting regulation system affects the application of the method of accounting for business transactions, as well as the relationship between the provisions of accounting, contractual, and tax policies. Practical implications: The presented internal regulation of accounting of wine production is provided by the accounting policy, which highlights the relationship of elements of the accounting method in the system of contractual and tax policies aimed at quality characteristics of wines and business results of wine companies. Originality / Value: It is proven that the effectiveness of control and information accounting functions in the management system provides quality characteristics of wines and economic results for wine companies.

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Did Wine Consumption Change During the COVID-19 Lockdown in France, Italy, Spain, and Portugal?

Cited by 26 publications

References 31 publications

Wine market segmentation by age generations in the Western US: expectations after the COVID-19 pandemic

Wine market segmentation by age generations in the Western US: expectations after the COVID-19 pandemic

Wine industry perceptions and reactions to the COVID‐19 crisis in the Old and New Worlds: Do business models make a difference?

Categorical Characteristics of Wine Classifications in the System of Internal Regulation of Accounting

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