Knowledge Management, Market Orientation, Innovativeness and Organizational Outcomes: a study in companies installed in Brazil

Ferraresi, Alex Antônio; Santos, Sílvio Aparecido dos; Frega, José Roberto; Pereira, Heitor José

doi:10.4301/s1807-17752012000100005

Cited by 10 publications

(7 citation statements)

References 49 publications

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“…Reference [33] investigated the effects of three components of knowledge management namely knowledge acquisition, knowledge conversion and knowledge application on product innovation in Nigeria. Their results were consistent with previous findings by Reference [34] but inconsistent with that of Reference [35], who found that in small manufacturing firms, knowledge creation and storage has no impact on their ability to innovate and also with Reference [36] who reported that knowledge management which include KA does not impact product innovation except when moderating for strategic orientation. No specific empirical certainty regarding the degree and the mechanism through which KA influences PIF in the Malaysian manufacturing sector has been reported, as such warrants investigation.…”

Section: Knowledge Acquisition (Ka) and Product Innovation Flexibilitsupporting

confidence: 44%

Effects of Knowledge Acquisition, Information Capability and Relationship Quality on Product Innovation Flexibility Among Manufacturing Firms in Malaysia

Malasamy¹,

Nadarajah²,

Mehmood³

2018

IJET

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Knowledge management is the process of identifying, creating, assimilating and applying corporate knowledge to take advantage of new opportunities and enhance organizational performance. It involves both internal and external organizational capabilities. This study focuses on information capability, knowledge acquisition and relationship quality as capabilities pertinent to organisations aiming to achieve greater product innovation flexibility. Understanding and improving product innovation flexibility is crucial in the context of Malaysia in order to enable the nation to be at par with other countries enjoying better knowledge capital. Central tenets in building knowledge capital are creativity and innovation. The study is carried out in the manufacturing arena specifically on Electrical and Electronics (E&E) subsector as this subsector has achieved remarkable growth and has significant influence over the Malaysian economy. Quantitative research method using survey instrument was adopted in this study. Interestingly, the findings from this study revealed only knowledge acquisition and relationship quality as having significant relationship with product innovation flexibility. The findings are important to research and practice. Firms setting out to improve product innovation flexibility should pay careful attention to knowledge acquisition and relationship quality.

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Section: Knowledge Acquisition (Ka) and Product Innovation Flexibilitsupporting

confidence: 44%

Effects of Knowledge Acquisition, Information Capability and Relationship Quality on Product Innovation Flexibility Among Manufacturing Firms in Malaysia

Malasamy¹,

Nadarajah²,

Mehmood³

2018

IJET

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“…Notably, to fulfil market demands in a satisfactory manner, it is fundamental to promote inter-functional coordination, integrating and sharing internal information and practices associated with client and market management (Ferraresi, Santos, Frega, & Pereira, 2012). This result cannot be reached without the processes executed with the aim to sustain a value strategy (Mintzberg, Ahlstrand, & Lampel, 2010).…”

Section: Clients and Marketmentioning

confidence: 98%

Reference models and competitiveness: an empirical test of the management excellence model (MEG) in Brazilian companies

Santos

Monteiro

Gonçalves

et al. 2016

Total Quality Management & Business Excellence

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This study analyses how robust the management excellence model (MEG) is as a guide for implementing best practices from different reference models to achieve greater quality and excellence in management. The study starts by discussing the model's assumptions and purposes and how it has been applied to a diverse and large group of Brazilian companies with the expectation of improving business performance. The study is based on 389 independent assessments of 8 MEG criteria in 52 Brazilian companies participating in the Minas Quality Award (PMQ) in the State of Minas Gerais, Brazil, between the 2008-and-2011 cycle. From a theoretical background, 13 proposed hypotheses were tested using the structural equation model (SEM) with a partial least squares (PLS) estimation. Empirical tests support the conceptual framework of MEG, positioning leadership and information management as forces that lead to the strategic management of people, markets, processes, and societal concerns, which in turn are strong predictors of business performance.

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“…De uma forma específica, o marketing visa assegurar que as capabilidades de uma organização sejam compatíveis com as evoluções do ambiente em que opera (DAY, 1994;HOOLEY;SAUNDERS;PIERCE, 2001). Sua finalidade é capacitar uma organização para se diferenciar, adaptar-se às evoluções do ambiente e dos clientes, além de desenvolver atributos críticos para sua sobrevivência (BETTIOL; DI MARIA; FINOTTO, 2011;FERRARESI et al, 2012).…”

Section: Marketing E Orientação Para Mercado Nas Médias Empresasunclassified

Abordagens de marketing e orientação para mercado aplicadas às médias empresas brasileiras

Lupoli

Santos

2019

Rev. Ciênc. Admin.

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A literatura de administração recomenda que, para o desenvolvimento de uma organização, é necessário aplicar abordagens estratégicas de marketing e a orientação para mercado. Embora haja vasta produção técnica, percebe-se que pouca atenção é dada para esses assuntos aplicados às médias empresas que, embora relevantes para a economia, carecem de suporte conceitual de marketing para o seu desenvolvimento. Com tal preocupação, este artigo descreve um estudo exploratório qualitativo, baseado em uma amostra de 66 médias companhias, que procurou identificar as necessidades estratégicas de marketing dessas organizações para desenvolver a orientação para o mercado e alavancar o seu desenvolvimento. Os resultados obtidos identificaram que os principais problemas se relacionam a quatro abordagens estratégicas: Gestão Comercial, Segmentação de Mercado, Posicionamento Competitivo e Marketing de relacionamento. A pesquisa mostrou ainda pouco conhecimento sobre o potencial da aplicação de metodologias e técnicas para se obter resultados organizacionais superiores. Por fim, O trabalho conclui, discutindo possíveis soluções para reduzir as carências do setor.

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Knowledge Management, Market Orientation, Innovativeness and Organizational Outcomes: a study in companies installed in Brazil

Cited by 10 publications

References 49 publications

Effects of Knowledge Acquisition, Information Capability and Relationship Quality on Product Innovation Flexibility Among Manufacturing Firms in Malaysia

Effects of Knowledge Acquisition, Information Capability and Relationship Quality on Product Innovation Flexibility Among Manufacturing Firms in Malaysia

Reference models and competitiveness: an empirical test of the management excellence model (MEG) in Brazilian companies

Abordagens de marketing e orientação para mercado aplicadas às médias empresas brasileiras

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