2003
DOI: 10.1590/s1415-65552003000300016
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Métodos de pesquisa em administração

Abstract: Livro oportuno sobre os efeitos do código do consumidor nas diferentes áreas empresariais. Especificamente, a autora enfoca o nível de prontidão nas empresas ao novo marco legal e as conseqüências potenciais de falhar em atendê-lo. O livro relata pesquisa empírica e adverte a comunidade empresarial sobre a necessidade de interiorizar nas empresas práticas e processos que as alinhem ao novo contexto de relações de mercado imposto pelo código (Nota por Miguel Pinto Caldas -Loyola University).

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Cited by 237 publications
(29 citation statements)
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“…As the upper right and lower left quadrants have a close relationship with both the central nucleus and the peripheral system, they are difficult to be interpreted and are therefore generally disregarded (Vergara, 2005). Thus, the categories placed in both the central nucleus and peripheral system are discussed below.…”
Section: Discussionmentioning
confidence: 99%
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“…As the upper right and lower left quadrants have a close relationship with both the central nucleus and the peripheral system, they are difficult to be interpreted and are therefore generally disregarded (Vergara, 2005). Thus, the categories placed in both the central nucleus and peripheral system are discussed below.…”
Section: Discussionmentioning
confidence: 99%
“…The 142 IT professionals who answered the questionnaire were asked to evoke the first five words or expressions that came to mind spontaneously when they were shown the expression ITG. This procedure characterizes the free words evocation technique, which aims to obtain the first words/expressions that spring to mind in a sample of respondents when a word or inducing expression is presented to them (Vergara, 2005).…”
Section: Methodological Proceduresmentioning
confidence: 99%
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“…Considerando os procedimentos de campo, optou-se pelo uso da triangulação metodológica, que visa a analisar o objeto a partir de variados pontos de referência, os quais complementam-se na conclusão do estudo (Vergara, 2006). Para a triangulação, foram utilizados quatro instrumentos de coleta de dados, sendo: a) pesquisa documental (qualitativa); b) entrevista semiestruturada (qualitativa); c) observação não participante (qualitativa); e d) questionário aplicado aos funcionários (quantitativa).…”
Section: Metodologiaunclassified