2009
DOI: 10.1590/s1414-32832009000400016
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Uma experiência em comunicação e saúde

Abstract: Este trabalho refere-se à experiência desenvolvida no município de Guarulhos, sob o patrocínio do Ministério da Saúde, com o objetivo de envolver radiocomunicadores no processo educativo em saúde. Organizaram-se oficinas de trabalho com a participação de funcionários dos serviços municipais de saúde e de radialistas das rádios comunitárias das mesmas áreas de abrangência, para reflexão, discussão e elaboração de ações conjuntas sobre temas de saúde. Desenvolveu-se metodologia que articulou, além de textos acad… Show more

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Cited by 6 publications
(7 citation statements)
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“…For this reason, the communication strategy used in health education tries to ensure visibility facing the avalanche of content, information and symbols addressed in training the population. Thus, health communication generates a participatory behavior of the entire group (13) .…”
Section: Discussionmentioning
confidence: 99%
“…For this reason, the communication strategy used in health education tries to ensure visibility facing the avalanche of content, information and symbols addressed in training the population. Thus, health communication generates a participatory behavior of the entire group (13) .…”
Section: Discussionmentioning
confidence: 99%
“…The results obtained in the present work (Table 3) show that the theme addressed was satisfactory. As predicted by the bi-directional and democratic method, it should be emphasised that the contents were defined in conjunction with the users who were present in the waiting room, and at the end of each conversation circle, the participants could give suggestions on new themes (5,6,10,11,15) . One considers that the model adopted here was satisfactory in meeting the goals to construct and convey health knowledge on a participative basis, taking into account autonomy, experience and previous knowledge of each participant (5,6,8,12) .…”
Section: Discussionmentioning
confidence: 99%
“…The purpose of the health education should be guided by an educational model. Based on the traditional preventive model of health education, the practitioner theoretically would reach the proposed objectives by means of verticalised information and persuasion of individuals (4)(5)(6) , assuming the principle that adequate information should be conveyed by those who hold knowledge (i.e. the practitioner) (3) .…”
Section: Introductionmentioning
confidence: 99%
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“…Ressaltam, também, a favorável penetrabilidade desse veículo nas populações, sobretudo nas camadas mais pobres, permitindo melhorias significativas no processo ensino-aprendizagem (RODRIGUES et al, 2012;PRADO et al, 2011;PRADO, 2007;JURBERG;MACCHIUTE, 2007;PERKINS et al, 2007;CABRERA-PIVARAL et al, 2002;ALBUQUERQUE;STOTZ, 2004;MATOS;MENEGUETTI;GOMES, 2009;MERHY, 2011).…”
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