AGENDAS, PREFERÊNCIAS, COMPETIÇÃO: PT e PSDB em disputas presidenciais

Madeira, Rafael Machado; Vieira, Soraia Marcelino; Tarouco, Gabriela da Silva

doi:10.1590/s0103-49792017000200004

Cited by 6 publications

(4 citation statements)

References 20 publications

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“…Both themes end up being allocated more space by the PT than the PSDB. The data are similar to concerns present in government advertising (MADEIRA et al, 2017). Table 03 shows the percentages related to the time allocated to the two themes by party.…”

Section: Content Of Hgpe Messages: Political-party Distinctions In the Use Of Advertisingsupporting

confidence: 63%

Political Communication, Television Advertising and Elections in Brazil: A Longitudinal Analysis of Two Major Parties’ Use of Free Electoral Advertising Time

Massuchin

Carvalho

Cervi

2021

Bras. political sci. rev.

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Political Communication, Television Advertising and Elections in Brazil: A Longitudinal Analysis of Two Major Parties' Use of Free Electoral Advertising Time (2021) 15 (3) e0003 -2/33 his article performs a longitudinal analysis of the uses of free electoral advertising time (HGPE) in Brazilian presidential elections from 2002 to 2018 with reference specifically to the uses made of it by the Workers' Party (PT) and the Brazilian Social Democracy Party (PSDB). These two parties accounted for the lion's share of the HGPE in the five elections held in the period and were the key players in four of them. The HGPE is the principal advertising space available to Brazilian political parties during election campaigns and has therefore been a popular subject for communications and political science research.Even with the growth of such other platforms as the Internet and social media, television remains the medium that reaches the greatest number of Brazilians (BRASIL, 2016). Whereas common sense suggests that the public largely ignores political campaign advertising -although this is contested by Dias ( 2013) -and there are some studies that suggest its influence depends on context (ALBUQUERQUE; STEIBEL, and CARNEIRO, 2008), other research has shown that in contemporary democracies HGPE provides public visibility to parties, proposes certain themes for debate, draws attention to certain specific causes and delimits electoral coalitions. In the case of first-past-the-post presidential elections, a mediatized campaign becomes necessary to build a candidate's image, given the difficulties of carrying out a large-scale door-to-door campaign. Furthermore, HGPE is a way of setting aside specific time for politics , divulging an agenda-setting image and expressing the interests of the political elite -an elite that totally controls this type of electoral

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Section: Content Of Hgpe Messages: Political-party Distinctions In the Use Of Advertisingsupporting

confidence: 63%

Political Communication, Television Advertising and Elections in Brazil: A Longitudinal Analysis of Two Major Parties’ Use of Free Electoral Advertising Time

Massuchin

Carvalho

Cervi

2021

Bras. political sci. rev.

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“…Isso posto, acena que conhecer as propostas dos presidenciáveis é essencial para fazer uma projeção de como poderá vir a ser a agenda governamental para as diferentes políticas públicas. Nesse sentido, Madeira et. al.…”

Section: Participação Social: Explorando O Conteúdo Dos Planos De Governounclassified

“…No período eleitorial, os presidenciáveis apresentam e defendem os seus planos de governo. Esses programas de governo são elaborados em uma conjuntura específica e para um determinado período refletindo o posicionamento do partido e/ou da coalizão eleitoral que apoia o candidato (MADEIRA, et al, 2017).…”

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Programas De Redistribuição De Renda: As Propostas Dos 13 Presidenciáveis Nas Eleições Brasileiras De 2018

2020

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Esse artigo trata da análise dos Planos de Governo dos presidenciáveis na eleição de 2018 no Brasil. O tema foi escolhido tendo em vista a relevância dos programas de transferências e redistribuição de renda para a superação da miséria e da pobreza no país, conforme demonstra a literatura. Para desenvolvimento do estudo de caso foi realizado um levantamento bibliográfico e uma análise documental dos referidos planos disponibilizados no site do Tribunal Superior Eleitoral, através da metodologia de análise de conteúdo. Foi possível concluir que os planos de governo são uma importante ferramenta para que a sociedade tome ciência dos projetos que irão compor agenda de governo dos candidatos. A presença da temática dos programas de redistribuição de renda nos planos dos presidenciáveis auxilia na identificação da relevância atribuída ao tema nas plataformas de governo o que poderá vir a impactar na vida dos segmentos mais vulneráveis da população.

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“…Proportion of domains according toMadeira et al (2017).Source:MVT (2017) 16 These subcategories were created in order to accommodate the specificities of new democracies, like Eastern and Central European countries and Mexico. They were then used to analyze Latin American party manifestos.…”

mentioning

confidence: 99%

Manifestos and ideology: methodological issues and applications to Latin America

Tarouco

Madeira

Vieira

2022

Rev. Bras. Ciênc. Polít.

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In this paper we compare the recent dataset of Latin American country party manifestos as coded by the Manifest Project database to other estimations of position on the left-right scale and to another coding of the same documents, discussing their limits and potentialities. The differences found between results offer an interesting opportunity to discuss the method, its reliability, and the validity of the coding scheme and the scales. Our findings suggest that the fragile reliability of the hand-coded content analysis could be circumvented by employing intercoder reliability tests and that users must be cautious when basing conclusions on this project’s results.

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AGENDAS, PREFERÊNCIAS, COMPETIÇÃO: PT e PSDB em disputas presidenciais

Cited by 6 publications

References 20 publications

Political Communication, Television Advertising and Elections in Brazil: A Longitudinal Analysis of Two Major Parties’ Use of Free Electoral Advertising Time

Political Communication, Television Advertising and Elections in Brazil: A Longitudinal Analysis of Two Major Parties’ Use of Free Electoral Advertising Time

Programas De Redistribuição De Renda: As Propostas Dos 13 Presidenciáveis Nas Eleições Brasileiras De 2018

Manifestos and ideology: methodological issues and applications to Latin America

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