DOI: 10.1590/1981-3821202100030003
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Michele Massuchin, Fernanda Cavassana, Emerson Cervi

Abstract: Political Communication, Television Advertising and Elections in Brazil: A Longitudinal Analysis of Two Major Parties' Use of Free Electoral Advertising Time (2021) 15 (3) e0003 -2/33 his article performs a longitudinal analysis of the uses of free electoral advertising time (HGPE) in Brazilian presidential elections from 2002 to 2018 with reference specifically to the uses made of it by the Workers' Party (PT) and the Brazilian Social Democracy Party (PSDB). These two parties accounted for the lion's share of…

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