Mercado Futuro: A Economia Política da (Re)Partidarização da Imprensa no Brasil

Abstract

A s estreitas relações entre imprensa e política são por demais conhecidas de todos os estudiosos da mídia. O que nem sempre fica muito claro é o modo particular como eventualmente se articulam, se autonomizam e se interpenetram as rationales especificamente políti-cas que condicionam e determinam as práticas jornalísticas e outraseconômicas, técnicas e culturais -que porventura também as influenciam. Como sabemos, porém, o diabo está sempre nos detalhes. E embora atribuir significado e consequência política à mídia seja praticamente um truísmo, para um olhar teórico, histórico e politicamente interessado faz toda a diferença especificar de que modo exatamente tal dimensão opera e com quais consequências. Só assim poderemos distinguir e dimensionar o real significado de transformações importantes no referido campo.Em análise sobre a evolução do mercado de mídia brasileiro na chamada "Era Lula" (2003)(2004)(2005)(2006)(2007)(2008)(2009)(2010)(2011), abordamos o que denominamos partidarização (ou repartidarização) dos veículos de comunicação no Brasil (Lattman-Weltman e Chagas, 2013). Com isso, queremos chamar a atenção para os efeitos de um processo de mudanças nas relações entre as diversas rationales que organizam a atividade midiática, assumindo, http://dx

What makes an issue relevant to newspaper editorials?

“…Second, FSP and OESP have national reach and address political and economic elites (Azevedo, 2016;Lattman-Weltman & Chagas, 2016). Another characteristic of FSP and OESP is their role as agenda-setters for other Brazilian newsrooms -a phenomenon the literature has called intermedia agenda-setting (Azevedo, 2018).…”

Editorial journalism and political interests: Comparing the coverage of Dilma Rousseff’s impeachment in Brazilian newspapers

“…Furthermore, both newspapers actively cover national politics and have credibility toward Brazilian political and economic elites (Lattman-Weltman and Chagas, 2016) – what might lead them to have similar views on the solutions to the country’s political problems. Then, a second specific question emerges:…”

Cascading corruption news: explaining the bias of media attention to Brazil’s political scandals

“…A range of leaks in the Lava Jato case, stemming from the prosecutors and investigative authorities, has been criticized for creating such states of misinformation, because the leaks were framed as truthful by the media, no matter the vested interests of the whistle-blowers and the individuals leaking the information (Guimarães et al, 2016). The predilection for presidential affairs may be a strategy to obscure the real party allegiances of the media organizations reporting on politics, but it could also be the result of a conscious marketing strategy: as noted above, the prestigious newspapers of Brazil have taken critical stances towards PT presidents for a decade, and this re-emergence of party/press parallelism (or repartidarização) could be a way of bolstering a brand and keeping politically engaged readers interested in the newspaper as a product (Lattman-Weltman and Chagas, 2016). This trend creates a commercial pressure for a certain kind of political news, in the form of exposés that tarnish the PT, given that elite newspapers are more likely to sell actual copies to the metropolitan business and political elite which traditionally supports center-right ideologies.…”