Fashion Conscious Consumption and Consumer Perception: A Study in the Local Productive Arrangement of Clothing of Pernambuco

Lira, Jordana Soares de; Júnior, Omero; Costa, Cristiane Salomé Ribeiro; Araújo, Marcus Augusto Vasconcelos

doi:10.15728/bbr.2022.19.1.6

Cited by 5 publications

(4 citation statements)

References 2 publications

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“…Conscious consumption can be defined as the act of consuming, simultaneously optimizing the environmental, social and economic consequences of the acquisition, use and willingness to meet the needs of current and future generations (Phipps et al, 2013;Lira et al, 2022), in addition to promoting the good living and quality of life (Balderjahn et al, 2018), which is evidenced in the purchase of organic food (Anninou and Foxall, 2017). The attitude of choosing and buying organic foods is guided by the health benefits that this type of food can bring with emphasis on its superior quality compared to industrialized products (Bian and Forsythe, 2012;Farias et al, 2019).…”

Section: Research Hypotheses and Proposed Theoretical Modelmentioning

confidence: 99%

Section: Research Hypotheses and Proposed Theoretical Modelmentioning

confidence: 99%

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Purchase intention of organic foods from the perspective of consumers

Eberle

Milan

Graciola

et al. 2023

MEQ

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PurposeThe present research had the objectives of proposing, testing and validating a theoretical model that includes ecological awareness, healthy consumption, consumer attitude and price awareness as determinants of the purchase intention of organic foods and analyzing the moderating effect of gender, educational level and income of families in the relationship between price awareness and purchase intention.Design/methodology/approachA survey research was implemented with 382 Brazilians who consume organic foods from a non-probabilistic sample for convenience. For data analysis, structural equation modeling was used to test the proposed theoretical model and its respective relationships.FindingsThe results showed that ecological awareness, healthy consumption, consumer attitude and price awareness are determinants of the purchase intention of organic foods 79.1% of the variance of purchase intention of organic foods could be explained by such determinants. Another relevant result is that gender and family income has a positive moderating effect on the relationship between price awareness and the intention to purchase organic food.Originality/valueEnvironmental problems and their adverse impacts on humans have become an important issue to be analyzed by academics (researchers), governments and organizations, and their managers, especially when organic foods are considered.

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Section: Research Hypotheses and Proposed Theoretical Modelmentioning

confidence: 99%

Section: Research Hypotheses and Proposed Theoretical Modelmentioning

confidence: 99%

Purchase intention of organic foods from the perspective of consumers

Eberle

Milan

Graciola

et al. 2023

MEQ

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“…Environmental awareness is indeed an important variable that would influence consumer behavior towards green products. Environmental awareness can be understood as the level of knowledge or literacy about the concepts and phenomena related to the environment and its condition (Lira et al, 2022;Ham et al, 2016;Mark & Law, 2015;Yeung, 2004). Many researchers have argued in favour of awareness bearing a significant effect on consumer behavior (Shah et al, 2021;Stöckli & Dorn, 2021;Rachmawati et al, 2020;Liao & Chu, 2013;Lee et al, 2019).…”

Section: Environmental Awarenessmentioning

confidence: 99%

Does Environmental Awareness via SNSS Create Sustainable Consumption Intention Among the Millennials?

Shamsi¹,

Narula²,

Sharma³

2022

JCCC

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Globalization as well as digitalization is changing not only the business formats but also the environmental scenario of this planet. It is quite imperative to move society towards sustainable consumption. As social networking sites are believed to be capable of influencing users’ perspectives, their role in creating sustainable consumption intentions must be explored. This research, thus, explores the impact of Environmental Awareness via Social Networking Sites (SNSs) and Environmental Concerns on Green Product Purchase Intention i.e. sustainable consumption intention. It also strives to uncover reasons for and against the green consumption of millennials. A total of 300 questionnaires were administered to students and young professionals of North Indian Tier-2 cities, out of which 281 were found to be complete and relevant for the study. The data analysis was done using the IBM SPSS Statistics v25 and IBM SPSS Amos v22 to explore the impact of Environmental Awareness via Social Media and Environmental Concerns on Green Product Purchase Intention. The results demonstrate that environmental concern as well as environmental awareness via SNSs have a significant impact on green product purchase intention. The study also highlights environmental sustainability (concern) and personal consciousness as reasons for green consumption and Unavailability is a reason against it regarding millennials. Moreover, the study suggests the tested variables to be considered for theory building or modification of existing ones like the Theory of Planned Behaviour, Technology Acceptance Model, etc.

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“…Por fim, Doszhanov e Ahmad (2015), apontam que: a identificação com a marca, a satisfação com a compra, e a confiança nas informações ambientais prestadas pela empresa são variáveis importantes que afetam a intenção comportamental dos consumidores. Nesse sentido, a qualidade da informação ou sua ausência representa um fator relevante na formação cognitiva do consumidor verde, sendo que a proatividade na busca por informações, descrédito nas informações prestadas pela empresa (Correa et al, 2017), e dificuldade no entendimento destas informações (Lira et al, 2022) foram indicados como pontos críticos neste processo.…”

Section: Características Dos Consumidores Verdesunclassified

Intenções Comportamentais De Jovens Universitários Em Relação À Compra Consciente

Filho¹,

Filho²,

Filho³

2022

DOn

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O objetivo desta pesquisa consiste em identificar as intenções comportamentais de jovens universitários em relação à compra consciente. Para tanto se empreendeu uma investigação quantitativa, utilizando-se de questionário estruturado. Os dados foram tratados por meio de estatística descritiva, teste de diferença de médias e análise de correspondência múltipla. Os resultados apontaram que o gênero está diretamente associado à intenção comportamental de compra consciente dos participantes, havendo nesta variável prevalência de mulheres com perfil mais sustentável, ao passo que o quesito idade não se ligou significativamente com nenhuma variável investigada. Não foi evidenciado vinculação entre a renda e os aspectos socioambientais determinantes à decisão de compra. Por fim, a orientação política dos respondentes se associou a variáveis relacionadas ao entendimento do consumidor sobre suas próprias atitudes e percepções individuais. Os achados deste estudo contribuem para melhorar a compreensão dos fatores que compõem a intenção de compra de jovens consumidores, fornecendo insights aos profissionais de marketing, para formulação de estratégias comerciais mais adequadas a este segmento.

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Fashion Conscious Consumption and Consumer Perception: A Study in the Local Productive Arrangement of Clothing of Pernambuco

Cited by 5 publications

References 2 publications

Purchase intention of organic foods from the perspective of consumers

Purchase intention of organic foods from the perspective of consumers

Does Environmental Awareness via SNSS Create Sustainable Consumption Intention Among the Millennials?

Intenções Comportamentais De Jovens Universitários Em Relação À Compra Consciente

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