Purchase intention of organic foods from the perspective of consumers

Abstract

PurposeThe present research had the objectives of proposing, testing and validating a theoretical model that includes ecological awareness, healthy consumption, consumer attitude and price awareness as determinants of the purchase intention of organic foods and analyzing the moderating effect of gender, educational level and income of families in the relationship between price awareness and purchase intention.Design/methodology/approachA survey research was implemented with 382 Brazilians who consume organic foods from a non-probabilistic sample for convenience. For data analysis, structural equation modeling was used to test the proposed theoretical model and its respective relationships.FindingsThe results showed that ecological awareness, healthy consumption, consumer attitude and price awareness are determinants of the purchase intention of organic foods 79.1% of the variance of purchase intention of organic foods could be explained by such determinants. Another relevant result is that gender and family income has a positive moderating effect on the relationship between price awareness and the intention to purchase organic food.Originality/valueEnvironmental problems and their adverse impacts on humans have become an important issue to be analyzed by academics (researchers), governments and organizations, and their managers, especially when organic foods are considered.

Research on the matching effect between advertising appeal and product type on the purchase intention of organic food

“…Research on organic food consumption has focused on the following aspects, such as health perception (Devi et al ., 2023; Koswatta et al ., 2023; Kutnohorska and Tomsik, 2013), environmental protection awareness (Liu and Zheng, 2019; Lopez-Galan et al ., 2013; Nafees et al ., 2022; Yuan and Xiao, 2021), organic certification concern (Janssen and Hamm, 2014; Murphy et al ., 2022; Nie et al ., 2022; Wu et al ., 2014), price sensitivity (Chen et al ., 2022; Eberle et al ., 2023; Herrmann and Schroeck, 2011; Roediger et al ., 2016; Zander and Hamm, 2010), trust (Lee et al ., 2019; Murphy et al ., 2022; Teng and Wang, 2015; Truong et al ., 2022) and socio-cultural level (Grosglik, 2017; Li et al ., 2020; Maksan et al ., 2022). Through an in-depth exploration of these research directions, we can gain a more comprehensive understanding of the integrated impact of organic food consumption on individual health, agricultural sustainability, market economy, and social culture.…”

Incorporating the ESG framework to analyse entrepreneurial opportunities among tribal people

“…Those working in the "green agrifood" field are researching sustainable agricultural practices prioritizing environmentally friendly production, resource efficiency and decreased environmental impact (Elhidaoui and Kota, 2023). Customers' interest in organic foods, as well as research into the variables that influence customers' perceptions, attitudes, and behaviours about sustainable consumption as it relates to organic food items, is at an all-time high in the current day (Eberle et al, 2023). This study aims to investigate the past and present opportunities available to the Chenchu tribe.…”