The relevance of the problem is due to contradictions between the mythological prerequisites of ontology, considered as an integral part of social life, and the expansion of ideas about the myth at the beginning of the XXI century, the enrichment of knowledge about its functions, structure, and relationships with the individual psychology of human creativity. The purpose of the article is to reveal the mythological foundations of ontology, to determine the role of mythological consciousness in the development of cultural and social life, to identify certain elements of mythology and myth-making, which are actual or potential prerequisites of philosophical ontology. The leading method of studying this problem is the method of comparative-typological analysis, system-structural approach, the principles of dialectics, understood as a philosophical doctrine of the interaction of opposites, universal connection, and development, as well as the principle of unity of historical and logical. At the same time, General scientific methods of cognition were used.
The purpose of the research article is to identify the problems of digitalization and innovative development of the poultry product subcomplex, conduct research, and suggest ways to improve it. State programs aimed at developing the poultry and food subcomplex of Russia have yielded results: the share of poultry meat is already more than half of the livestock production. However, at this stage problems arise due to market saturation, which is reflected in a slowdown in growth or a decrease in production and sales. It is necessary to widely introduce innovative developments at the enterprises of the poultry product subcomplex in combination with digitalization methods and tools to achieve the set development strategies.
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