Digitalization and innovative development of the poultry subcomplex

Abstract

The purpose of the research article is to identify the problems of digitalization and innovative development of the poultry product subcomplex, conduct research, and suggest ways to improve it. State programs aimed at developing the poultry and food subcomplex of Russia have yielded results: the share of poultry meat is already more than half of the livestock production. However, at this stage problems arise due to market saturation, which is reflected in a slowdown in growth or a decrease in production and sales. It is necessary to widely introduce innovative developments at the enterprises of the poultry product subcomplex in combination with digitalization methods and tools to achieve the set development strategies.