The state and society social interaction level assessment is extremely important for achieving sustainable development goals. In recent years, special attention has been paid to the research area to study the impact of public managementupon the successful implementation of these tasks. However, there is a lack of research that assesses the level of social interaction between the state and society through indicators of socio-economic development of countries, which are determined by the effectiveness of the mechanism of public marketing. The obtained results can be useful for public management bodies of different countries in the sustainable development tasks implementation.
Purpose. To determine the specifics of the impact of IT use on the economic and social spheres in Ukraine. To develop a mathematical model for evaluating and forecasting the impact of IT on these areas. Methodology. General and special methods of cognition were used in the research: mathematical formalization for evaluating and forecasting the impact of IT on the economic and social spheres, correlation analysis to establish multiplicative relationships of parameters and basic functions; comparison to establish the nature of the IT impact on the social and economic spheres; analogies to analyze the level of IT development in Ukraine and other countries; quantitative and qualitative comparison to analyze the level of social Information and Communications Technologies (ICT) use at enterprises by types of economic activity. Findings. It is proved that there are limiting factors to the growth of the positive IT impact, in particular the average level of income per capita. This is also evidenced by the comparison of agricultural and industrial regions of Ukraine, which indicated a significant gap in the introduction of IT in the countryside and the city. The weaknesses and successes of Ukraine in the implementation of IT are identified. The causes of hampering the positive impact of IT use on the development of social and economic spheres are indicated. A significant level of differentiation in the use of IT by business by types of technologies was proven. Originality. The peculiarities of the IT impact on the economic and social spheres in Ukraine are determined. The main feature is balancing between the development of IT technologies and social sphere and the state of stagnation of this process. A mathematical model for evaluating and forecasting the IT impact on the economic and social spheres has been developed; the intermediate results of its use have been given. Practical value. Recommendations for removing obstacles to the implementation of IT in Ukrainian social and economic spheres have been proposed.
The questions related to the forming of employer brand of enterprises of food industry for maintenance of business reputation and further engage and development of employees are investigated in the article. Today it is not enough material motivation for workers, additionally pulled out requirement to the development, management, certification, prosperity on international standards, participating in projects, and ratings. The construction of strong employer brand is the actual task of any enterprise in the conditions of competitive activity strengthening for highly skilled personnel is set. Key companies that work in the field of employer brand research are distinguished. The modern international and Ukrainian rating of the best employers that measure the companies’ attractiveness from the point of view of employment is analyzed. The major factors of choice by the search of company-employer, in particular stability of company at the market, financial possibility of company, its social responsible position, corporate culture and others are distinguished. Comparison of criteria of choosing employer for youth and for experience specialists is conducted. Competitive edges, practices of forming and advancements of employer brand of enterprises of food industry, are outlined on the example of companies such as Nestle, Roshen, PepsiCo Ukraine, that engage serious resources in development and support of their own HR-brands. At image forming, it is necessary to consider its constituents, as moral values, advertisement sphere, packing material, location and situation in office, personnel dress code, firm’s name, forms of firm, business cards, packages and other is offered in the article. The constituents of successful brand (image) of employer for three categories of personnel (students and graduating students, highly skilled professionals, other categories of personnel) are distinguished. On the results of the research, it is considered that employer brand is a long-term, strategic resource for the enterprises of food industry, and the search of highly skilled specialists is permanent continuous and difficult task for HR-managers of companies.
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