Social Interaction of the State and Society as a Reference Point of Public Marketing

Bondarenko, Olena; Kozarezenko, Liudmyla; Чуніхіна, Тетяна; Соломка, Ольга Миколаївна

doi:10.25115/eea.v39i6.5121

Cited by 3 publications

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“…According to Bondarenko et al (2021), to achieve the goals of sustainable development and fulfil the state"s functions, including law enforcement, it is necessary and essential to assess the level of interaction between the state and society in the social aspect. The results of the study do not coincide with the conclusions drawn in the research paper by Musaev et al (2020), who notes that even though civilian control is exercised by citizens, civil society structures, in particular, the media, and citizens can complain about violations of their rights and obligations by the authorities, such interaction between the state and society is not adequate, as the state is in a subordinate position to society.…”

Section: Discussionmentioning

confidence: 99%

“…In his scientific work, Sivertsen and Meijer (2019) note that the sphere of interest of modern scholars should include new types of interaction between the state and society. However, the assessment of their level and study of their forms remains beyond the proper attention of theorists despite the practical need for this (Bondarenko et al, 2021). In addition, we should agree that the most damaging factors affecting the interaction between society and the state are corruption and organised crime, which cause poverty and general economic decline, accompanied by social discontent arising from the population"s dissatisfaction with democratic development reforms, a decrease in the efficiency of the state authorities, and minimisation of public trust in law enforcement agencies and the civil service (Muharremi & Ademi, 2023).…”

Section: Introductionmentioning

confidence: 99%

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Public Control and Crime Prevention: Interaction at the State and Regional Levels

2024

PJC

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The study aimed to analyse the interaction between civil society and the government in combating crime at the national and regional levels. The research was conducted using the comparative legal method, formal legal method, legal modelling method, and statistical method. The study‟s main conclusion was that at the present stage, any rule-of-law democratic state‟s decisions should consider public opinion and the position of civil society. The state should ensure the responsibility of those responsible for such decisions, including using public control instruments. The article also reveals practical approaches to implementing public control in Ukraine. The study concludes that decentralisation of the law enforcement system of the internal affairs bodies guarantees stable political, social and economic development of the country, provided that the state and society interact and society exercises public control in combating crime. In the future, scientific research may study the forms, methods, and means of implementing the interaction between society and the state in tackling crime.

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Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Public Control and Crime Prevention: Interaction at the State and Regional Levels

2024

PJC

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“…Its successful implementation is able to identify the real needs of citizens, streamline the activities of public management and optimize social interactions between state and society. As a result, conditions for effective social dialogue between the subjects of service provision, consumption and effective implementation of sustainable development goals have been created [11].…”

Section: метою статті є обґрунтування особливостей реалізації спонсор...mentioning

confidence: 99%

Sponsorship marketing of European countries in the conditions of martial law in Ukraine

Bondarenko¹,

KNIGHTS²

2022

Herald of KNUTE

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Introduction. In the conditions of war in Ukraine, the assistance of European states is invaluable. The sponsorship, being a synthetic marketing communication, becomes a key means of ensuring the image of states and positioning in the global marketing environment. Problem. The methodology of the functioning of sponsorship marketing and sponsorship mechanisms in all spheres of social life has been studied by many scientists. However, there are no scientific researches that reveal the specifics of the implementation of sponsorship marketing by European states in wartime and justify sponsorship as a marketing communication capable of creating a positive image of states and ensuring their strategic positioning in the global marketing environment. The aim of the article is to substantiate the peculiarities of the sponsorship marketing implementation by European countries in the conditions of war in Ukraine, to prove a significant role in the formation of the state's image and brand in the global marketing environment. Methods. Methods of analysis and synthesis, system and structural analysis, comparison, logical generalization, hypothetical and deductive method are applied. Results. Sponsorship marketing trends in the global marketing environment are identified and innovative ways of encouraging people to change their behavior under the influence of social factors are identified. It has been proven that in the conditions of war, sponsorship, being a synthetic marketing communication, becomes the main tool for meeting public needs. A hypothesis was put forward that the level of preservation of social values correlates with the toolkit of sponsorship marketing. Conclusions. In the conditions of war in Ukraine, which has had a significant impact on the economy of European countries, sponsorship marketing and sponsorship are becoming the main tools for forming the image of the state, strengthening brand loyalty and positioning in the global marketing environment. European states that form a socially responsible image and brand based on the use of effective sponsorship marketing tools have significant opportunities for recognition by the world community, strengthening the loyalty of citizens of various states, which is important for effective social and economic development and preservation of public values.

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Exploring the Role and Contribution of Gastronomy Tourism in Community Development and Destination Promotion

Singh,

Seal

2024

Advances in Hospitality, Tourism, and the Services Industry

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The study establishes the vital connection between gastronomy and tourism, shedding light on how culinary traditions drive travel decisions. Furthermore, it delves into the concept of destination promotion through culinary experiences and its various aspects. The study reviews extensive literature from secondary sources and uses exploratory methods for the study. With specific focus on India, the study explores the multifaceted role and significant contributions of gastronomy in community development and its potential in promoting India as a premier gastronomic destination. This chapter also underscores the significance of collaboration among various stakeholders, including local communities, governments, businesses, and culinary enthusiasts, to harness the potential of gastronomy as a catalyst for positive change. The study will make significant contribution in the field of academic and industry knowledge. It will be helpful for the practitioners of gastronomy, researchers, students, and academia for their better understanding of gastronomy tourism and its positive implications.

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Social Interaction of the State and Society as a Reference Point of Public Marketing

Cited by 3 publications

References 0 publications

Public Control and Crime Prevention: Interaction at the State and Regional Levels

Public Control and Crime Prevention: Interaction at the State and Regional Levels

Sponsorship marketing of European countries in the conditions of martial law in Ukraine

Exploring the Role and Contribution of Gastronomy Tourism in Community Development and Destination Promotion

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