Employer Brand of Food Industry Enterprises

Dragan, Olena; Соломка, Ольга Миколаївна; Maznyk, Liana

doi:10.32843/infrastruct67-20

Cited by 3 publications

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“…O. Dragan (2022) found that the main criteria for selecting countries were demand for business products/services, developed infrastructure, and fewer legal barriers to company registration. As a result, the value of forming an employer brand for businesses increases.…”

Section: Literature Reviewmentioning

confidence: 99%

“…O. Dragan (2022) suggests distributing value propositions according to employee categories (by age or work area) and appropriate communication, which will become components of a successful employer brand. A. Savina & I. Torianyk proved that the employer's value proposition is the basis for increasing the attractiveness of working in the company.…”

Section: Literature Reviewmentioning

confidence: 99%

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Untitled

2023

Scientific Bulletin of Mukachevo State University Series “Economics”

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This study is relevant because the impact of the opening of offices of Ukrainian companies in the EU on the adaptation of their value proposition as an employer has not been investigated in the scientific community. There is no information about the migration of Ukrainians as a result of the russian-Ukrainian war and how it affected the market of Poland, Germany, and the Czech Republic. The purpose of the study is to suggest ways to adapt the employer brand to the requirements of the EU labour market. The study is based on the results of two audience surveys in Ukraine and EU countries in 2022. The number of respondents to the Ukrainian audience of candidates is 1,003 respondents. The EU respondents were recruiters and HR managers -253 companies with more than 1,000 employees each. Both forms used closed-ended questions. The analytical method was used to determine the main trends in the EU labour market, the graphical method was used to display the results of analysis, and expert assessments are used to evaluate the value proposition. As a result of the study, the main differences in the value proposition of Ukraine were identified: ensuring the smooth operation of the office in conditions of blackouts, the safety of the team during air alarms, support for the Armed Forces of Ukraine or internally displaced persons. For EU candidates, the requirements include a policy of equality for all colleagues and candidates. At the same time, a remote work format is a prerequisite for candidates for employment in the company. It is noted that the reputation and compliance with legal requirements should be covered in the company's social networks in order to build trust among the local population in the Ukrainian company. Ukrainian IT companies have increased their level of competition for talent in local markets due to the opening of new offices abroad. Instagram Facebook, LinkedIn, and Instagram are the top social networks for building an employer brand. The practical significance of the study is to adapt the value proposition of a Ukrainian employer to the market requirements of Poland, the Czech Republic, and Germany

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Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Untitled

2023

Scientific Bulletin of Mukachevo State University Series “Economics”

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“…(2020) defines the employer brand as internal measures with effective feedback to employees, material and non-material motivation, an effective personnel evaluation system, the opportunity for employee development and training. Dragan, Solomka, Maznyk (2022) investigate the main factors and best practices of an employer brand formation in food industry enterprises. Varis, I., Kravchuk, O., Spirina, K. (2022) identified the main channels of employer brand promotion among Ukrainian companies.…”

Section: Introductionmentioning

confidence: 99%

The attractiveness of trade enterprises in the labor market

FEDULOVA,

DZHULAI

2023

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Students are an attractive segment on the labor market, as young people learn quickly, have the skills to work with modern information technologies, are inclined to support and develop corporate culture, etc. The aim of the article is to determine the level of attractiveness of trade enterprises from students’ opinion, taking into account modern trends in the development of the labor market. The hypothetical assumption is that trade enterprises do not differ significantly in terms of their attracttiveness for students when they choose a place of work or internship. The conducted research of modern trends in the development of the Ukrainian labor market showed that significant changes took place during the war, in particular, the number of vacancies decreased by 25 times. Enterprises, for their part, tried first of all to keep the existing staff and were looking for new opportunities for successful operation. There has been a mass migration of the population to safe places, currently about 20% of the population of Ukraine is abroad. Preservation of the working population in Ukraine is an important task of the state and business. The number of vacancies in the field of trade increased by 67% in 8 months of 2023, stabilization took place in the field of trade on the labor market in August according to the R-Index. The students’ perception of the enterprises attractiveness for work and internship was studied. For this, the survey was conducted among students (1341 respondents) with and without work experience. To analyze the results of the survey, the following methods were used: mathematical expectation, root mean square deviation and coefficient of variation of the expert evaluation results. Enterprises were rated according to their attractiveness for work and internships in the field of trade. Among the 9 leading enterprises, according to the survey results, Rozetka, Fozzy Group and Comfy were identified as the most attractive. The conducted research will make it possible to identify the best practices of employer brand management, and will help enterprises to take into account the expectations of their target audience.

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Adaptation of the employer brand of a Ukrainian company in the EU market during the full-scale russian-Ukrainian war

Dzhulai¹

2023

Scientific Bulletin of Mukachevo State University Series “Economics”

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This study is relevant because the impact of the opening of offices of Ukrainian companies in the EU on the adaptation of their value proposition as an employer has not been investigated in the scientific community. There is no information about the migration of Ukrainians as a result of the russian-Ukrainian war and how it affected the marketof Poland, Germany, and the Czech Republic. The purpose of the study is to suggest ways to adapt the employer brandto the requirements of the EU labour market. The study is based on the results of two audience surveys in Ukraine andEU countries in 2022. The number of respondents to the Ukrainian audience of candidates is 1,003 respondents. The EU respondents were recruiters and HR managers – 253 companies with more than 1,000 employees each. Both forms used closed-ended questions. The analytical method was used to determine the main trends in the EU labour market,the graphical method was used to display the results of analysis, and expert assessments are used to evaluate the valuep roposition. As a result of the study, the main differences in the value proposition of Ukraine were identified: ensuring the smooth operation of the office in conditions of blackouts, the safety of the team during air alarms, support forthe Armed Forces of Ukraine or internally displaced persons. For EU candidates, the requirements include a policyof equality for all colleagues and candidates. At the same time, a remote work format is a prerequisite for candidates for employment in the company. It is noted that the reputation and compliance with legal requirements should becovered in the company’s social networks in order to build trust among the local population in the Ukrainian company.Ukrainian IT companies have increased their level of competition for talent in local markets due to the opening of newoffices abroad. Instagram Facebook, LinkedIn, and Instagram are the top social networks for building an employerbrand. The practical significance of the study is to adapt the value proposition of a Ukrainian employer to the market requirements of Poland, the Czech Republic, and Germany

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Employer Brand of Food Industry Enterprises

Cited by 3 publications

References 0 publications

Untitled

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The attractiveness of trade enterprises in the labor market

Adaptation of the employer brand of a Ukrainian company in the EU market during the full-scale russian-Ukrainian war

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