This research is focused on creolized or polycode texts functioning in pedagogical discourse and the ways of text adaptation by means of creolization. With the development of modern ways of communication, the number of texts combining verbal and non-verbal components has dramatically increased. In modern communication non-verbal component may be represented by pictures, photos, different printing types and colour coding, video and audio components. Due to their high efficiency such texts are used in all kinds of discourse: pedagogical, political, medical etc. One of the purposes of pedagogical discourse is the presentation of new information to students. This information should be adapted to the conceptual system of the addressee in order to facilitate the perception. Creolized or polycode texts often perform this function. According to our research, means of creolization can be used in adaptation of a notion, situational, motivational, and intensifying adaptation.
The research is devoted to the study of the structural type of nominal and verbal word stems and the ideographic characteristics of monosyllabic roots in the Turkic languages of the Urals-Volga region. The paper presents the lexemes of the Tatar, Bashkir and Chuvash languages associated with the conceptual spheres “Mosses”, “Mushrooms”, “Grasses”, “Flowers”. The aim of the study is to identify the features of the sound composition of monosyllabic roots in the lexemes representing the concept of the cognitive sphere “Nature (Animate)” using the vocabulary of the Tatar, Bashkir and Chuvash languages. Scientific novelty of the work lies in taking a holistic approach to the issue of lexico-semantic and phonetic characteristics of monosyllabic roots in the Turkic languages of the Urals-Volga region within the framework of the cognitive sphere “Nature (Animate)”. The paper is the first to examine the interlanguage and intralanguage semantic fields of the Tatar, Bashkir and Chuvash languages. The research findings have shown that the analysed names of plants in the modern Turkic languages of the Urals-Volga region make it possible to trace the development of the meanings of the same word in different languages. This points to the fact that people comprehend the surrounding world through objects to which they give names.
One of the results of the work is the assumption that the ontological status of the new "possible world" in the sequel and therefore its communicative success, are in direct correlation with the way of referential representation of the original.
The aim of the research is to identify the peculiarities of the sound composition of monosyllabic roots in lexemes representing the concept of the cognitive sphere “Nature (Inanimate)”, using the material of the Tatar, Bashkir and Chuvash lexicons. Scientific novelty of the work lies in taking a focused systematic and comprehensive approach to the issue of lexico-semantic and ideographic characteristics of monosyllabic roots in the Turkic languages of the Urals-Volga region within the cognitive sphere “Nature (Inanimate)”. The paper is the first to study the interlanguage and intralanguage lexico-semantic groups of the Tatar, Bashkir and Chuvash languages. The research findings have shown that lexico-semantic groups reflect fragmentation of realities of the surrounding world. A contrastive and comparative study of these groups helps to understand the differences in cognition and segmentation of the same object by different languages. This also reflects the differences in the material and spiritual culture of the peoples.
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