Entrepreneurship ensures the development of both the national economy and the population’s, well-being so it embodies a necessary process and factor for ensuring sustainable development. In the long run, sustainability is impossible without development and the entrepreneurship as one of its main stakeholders plays a triple role, acting at the same time as a significant factor, part of the economic component and a mechanism ensuring the sustainable development. The article examines issues of sustainable development entrepreneurship; considered is the substantial characteristics of management tools for system-integrated sustainable development entrepreneurship management, thus offering a system of digital tools services for sustainable development entrepreneurship digital platform and model for sustainable development entrepreneurship. The theoretical and methodological approaches to business development management proposed are designated to provide management focusing on sustainable development, system-integrated nature, anticipatory influence, use of rapidly growing digital capabilities, therefore forming an innovative basis for management and its object development. Its components are: a system of digital tools, a model of socially responsible business ideas and business projects selection; business models for sustainable development entrepreneurship. The study results are of essential practical importance for the process of one’s own business conducting with the use the rapidly growing opportunities opening.
The relevance of the problem under study is due to the fact that the role of human capital in the development of the content and dynamics of the innovation system of both a country as a whole and its individual regions is currently increasing. The purpose of the article is to develop recommendations for improving the efficiency of the use of human capital in the process of implementing innovative activities. The leading methods of studying the problem of the article include the analysis of theoretical sources, analysis of statistics, comparison. The article examines the essence of innovative development, analyses human capital and innovative development of the Odesa region, identifies problems, and elaborates ways to solve them.
The main conditions of industry sustainable development in the globalization conditions include macroeconomic stability in the national space, competitiveness and the internal and external environment efficiency. Solving the strategic tasks that will ensure the industrial complex development, especially in the global macroeconomic space, essentially depends to a large extent on innovation, investment, and integration activities, representing the priority directions in the international environment transformation context. Scientific engineering and technological progress is the driving force enabling the industry development in the national macroeconomic environment. In this aspect of the globalization transformations context, a particularly important role is given to innovation, investment, and integration processes. The purpose of this article is justification of theoretic and methodical bases of forming of innovative-investment integrated strategy for Ukrainian economy’s industrial sector development under globalization conditions, aimed at supporting the priority achievement of the strategic orientations of the national economy in the context of the European vector of development, taking into account the influence of the factors of the internal and external macroeconomic environment. Methodology. Materials of periodicals, analytical reviews, statistical data, resources of the Internet are the informational and methodological basis of the investigation. The research is based on general scientific and special methods, such as: monographic investigation, generalization, systematization, decomposition, factor analysis, economic-statistical analysis, logical-meaningful modelling. These allowed outlining the basic features and principles of the native industrial economy sector innovative-investment integrated strategy forming under the globalization conditions. The results. Innovation-investment integration strategy is a strategic document for the priority development of the industrial sector of the national economy. This is the source of the accumulation of strategic information and management methods for the future sustainable position of the industrial sector of the country. The developed methodical principles of forming an innovation-investment integration strategy for industry development under globalization conditions provide a phased decomposition of the strategic purpose, which provides an opportunity to determine the most effective directions of industry development, taking into account the input and output parameters of the strategy. The strategy allows assessing the export potential of the national economy’s industrial sector, to form export-import orientations and an adequate mechanism of foreign economic activity under conditions of the free trade zone development with the European Union countries and other international environment countries. Practical implications. The process of forming an innovation-investment integration strategy in the national economy industrial segment will enable the development of appropriate elements of the macroeconomic environment under globalization conditions. Value/originality. The strategy elaborates on how strategic management of innovation and investment integration processes in the industry will take place to ensure its effective functioning. Innovationinvestment integration strategy allows assessing the export potential of the national economy’s industrial sector, forming an export-import strategy and an adequate mechanism of foreign economic activity under the free trade zone development with the European Union countries and other countries of the international environment.
The article deals with the state of the study of the essential characteristics determining problem, differentiation, criterion classification of the innovation activity results as the goals of its implementation and assessment markers of pragmatism involvement in innovation activity by individual subjects of the economy. For the purposes of the study, a low study level of the innovative activity results in the scientific literature interpretation in business and Ukrainian law-making practices and limited in the form of reducing their varieties to an innovative product as an intellectual law object and innovative products. Given the importance of influencing the innovation results formation in such specific economic categories of innovative science as innovation potential, innovation activity, innovation process, innovation infrastructure, innovation system and others, in this scientific research attention is paid to the feather. In order to find out the innovative potential essence in the context of its historical isolation into a separate category of economic potential and place of this type enterprise potential in the results formation of commercialization of scientific developments and utility models, marketing and management decisions, the morphological analysis of definitions of existing scientific terminology of the study potential was carried out. What is the purpose of analyzing and systematizing scientific approaches to determine the innovative potential essence, subsequently used to build understanding of its categorical apparatus and to compare the economic and innovation potentials concepts with the deduction of meaningful ordering structural elements markers and its relationship with the potential itself concept enabling to trace the primary
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