There are many ways that universities can promote their programs and services to get the attention of prospective buyers. One strategy is to use social media to promote its products and services. Furthermore, the author believes that the successful promotion of various products owned by investment will determine the University's progress. We obtained data from publications such as comma books, journals, and several websites discussing university marketing promotion issues on social media pages to fill out this discussion. To answer this royal question, we have to go through the data analysis process by following the rules of scientific studies, including through a coding data evaluation system and drawing conclusions considering that the data we present is valid and reliable. Finally, we can conclude after reviewing the data and also in-depth discussions where we found that the effectiveness of marketing through social media for investment products and services is very appropriate and effective considering that today social media has become a place not only for young people to be friends but also a place for young people to become friends, and literature for business purposes as well as promotion including promotion of high change programs.

Innovation in the transportation sector with the principle of sharing economy has created a new service industry sector, namely online ride-sharing services. Companies can display in a simple but comprehensive manner the nine essential components of a business. A business model is a method that helps companies tell stories about the internal conditions of the company. This study aims to analyze the business model of Noompang using the Business Model Canvas analysis. This research uses descriptive-exploratory method. Data collection using the ghost interview method to the selected driver. Data obtained from interviews with partners, both drivers and passengers Noompang in Bandung - Jakarta and the results of studies of supporting literature. The results obtained from this study are that Noompang benefits from profit sharing with partner companies, profit sharing with driver partners, benefits from the Ovo e-wallet, and benefits from Google / Apple on application downloads.

The purpose of the study is to find out the factors that influence  the purchasing decision of millenial Muslim generation toward the halal tourism products of Lombok based on the destination personality, brand attractiveness, and brand awareness. Lombok is the only region in Indonesia that has received the most awards in three categories of twelve categories received by Indonesia at the award ceremony of the World Halal Tourism 2016 in Abu Dhabi, Uni Emirat Arab, as The Wolrd’s Best Halal Beach Resort, The World’s Best Halal Tourism Website, and The World’s Best Halal Honeymoon Destination. Data analysis of the study uses SEM WarPLS 6.0. the research findings show Brand Awareness is the only variable of halal tourism concept that does not influence the purchasing decision toward the halal tourism product of Lombok by millenial Muslim generation. The result of the study is expected to be an additional reference for the effort to develop the halal tourism in Indonesia. Keywords: Millenial Muslim Generation

The development of the retail business has become very competitive due to offline and online competition. Business owners must provide the best service to customers because the dynamic behavior of customers allows them to try other brands if their needs are not met. Because the number of competitors continues to increase, companies must have good positioning and credibility to retain their customers and provide positive word of mouth. The purpose of this line research is to find out the effect of brand credibility on word of mouth through customer satisfaction and service quality as intervening variables at Carrefour Retail. The sampling technique used in this research is non-probability purposive sampling. While the analysis technique uses Partial Least Square (PLS)-Structural Equation Modeling (SEM). Respondents were taken from 230 Carrefour customers in Yogyakarta with certain characteristics. The results show that customer satisfaction and service quality are intervening variables between brand credibility and word of mouth; there is an effect of brand credibility on customer satisfaction and service quality; there is an effect of customer satisfaction and service quality on word of mouth; and there is an effect of customer satisfaction and quality on customer satisfaction. Service to Word of Mouth The influence of customer satisfaction on service quality.

Sungai Citarum mendapat peringkat ke-3 sungai terkotor sedunia. Penyelesaian masalah Sungai Citarum memerlukan penanganan dan dukungan program yang melibatkan berbagai pihak. KKNM Tematik Citarum Harum merupakan salah satu dukungan dari Mentri Riset, Teknologi dan Pendidikan Tinggi yang memfasilitasi keikutsertaan insan akademis dalam menciptakan inovasi pengendalian DAS Citarum. Pelaksanaan KKNM sebagai wahana pengabdian masyarakat diharapkan dapat mengembangkan kemampuan praktis mahasiswa dalam menyerap keahlian yang ada di kampus yang kemudian ditransformasikan di masyarakat. Universitas Nurtanio Bandung merupakan bagian dari program “Citarum Harum”. Adapun lokasi yang menjadi fokus pemulihan DAS Citarum oleh Universitas Nurtanio yaitu Desa Pangauban Kecamatan Batujajar Kabupaten Bandung Barat, yang berada di bawah komando Dansektor IX Satgas Citarum Harum. KKNM Tematik Citarum Harum yang dilaksanakan melibatkan enam orang dosen tetap dan 30 orang mahasiswa dari 4 fakultas yang ada di Universitas Nurtanio. Hasil yang dicapai dari pelaksanaan KKNM Tematik Citarum Harum adalah adanya munculnya alternatif mata pencaharian baru dengan cara mengolah serat eceng gondok dan daging buah salak menjadi produk yang memiliki nilai ekonomi.