Shopping through e-commerce is one of the new tools in the current era. Various brands offer the large selection of products or services making shopping through e-commerce like shopping in the city center, but online. Currently, many e-commerce companies are running similar services because e-commerce is important to build a strong brand from the audience and shows the value of the products or services they offer. The aim of the research is to see how significant the influence of Shopee’s brand equity is on consumer purchasing decisions in Indonesia. The research applies a quantitative approach with linear regression analysis to see the causal relationship between variables, with the help of the SPSS 23 application for windows. Data are collected by distributing structured questionnaires online to 100 respondents from various segments of age, gender, and area of residence. The results show that the variables of brand equity including brand awareness, perceived quality, and brand loyalty have an influence on consumer purchasing decisions. However, brand association has no effect on purchasing decision. The most influential variable on purchasing decisions is brand loyalty from all the variables used. Moreover, it is suggested that Shopee application managers should pay more attention to factors that affect brand equity since it has a positive and significant influence on online purchasing decisions.
This study was conducted based on the results of research from several survey institutions which explained that there was an indication of shifting patterns from old media to the new media. The researchers wanted to know the level of satisfaction of the youth in using the new media among the community with the students of Universitas Sebelas Maret, generation 2015 to 2017. In this study, the researchers used the Uses and Gratification approaches. The researchers also use quantitative analysis and the Slovin formula to calculate samples of respondents from each generation. The frequency distribution analysis technique was used to calculate the frequency of data and then procentaged. The result of this study is that there is a high level of satisfaction where the majority of the respondents feel that they get the satisfaction they want or look for when watching talk show program through Youtube.
<p>This study is the result of the interpretation of the theory of "Poverty Trap" Robert Chambers (1983) to the social facts paradigm (Emile Dhurkheim, 1964). The purpose of this study was to determine whether or not the resident relocation poverty trap, by way of explaining whether or not the relationship between the elements of the poverty trap in this case: powerlessness, vulnerability, physical weakness, material poverty, and isolation of the Public Service, the citizens relocation Pucang Mojo, Kedungtungkul, Mojosongo, Surakarta. This study uses poverty approach both structurally and culturally. This research is survey research with an explanatory strategy. The study population was all heads of households in Housing Relocation Pucang mojo, Mojosongo, Surakarta.The number of sample was taken 50% out of total population. This study employed quantitative data with triangulation using qualitative data as the confirmer. The qualitative data used was the one derived from result of interview and observation. To examine the relationship between the elements of poverty trap, Product Moment Correlation test was used that was processed with SPSS 19.0 version IBM. The dominant result of statistic data processing in this study was then combined with qualitative data in the discussion. The result of discussion showed that: out of ten relationships between variables or elements existing, only four categorized into significant relationship, while the other six elements were proved insignificant. The four elements are shown to have a significant association among others: the poverty of material with physical weakness, material poverty with vulnerability, physical weakness with vulnerability, and isolation of the public service with the helplessness while the sixth has no correlation relationships such as: poverty with insulating material to public servants, the material poverty with powerlessness, physical weakness with insulation against public servants, physical weakness with powerlessness, isolation against public servants with vulnerability, and vulnerability to helplessness. This finding showed that not all hypotheses suggested by Robert Chambers (1983) could be proved in the context of urban poverty, particularly among the relocated people in Pucangmojo, Kedungtungkul, Mojosongo, Jebres, Surakarta.</p><p> </p><p><strong>Keywords:</strong> poverty trap and</p><p> </p>
This study aimed to explain how much income and social capital influenced the sustainability of vegetable farmer businesses in Selo Village, Selo District, Boyolali Regency. This study used quantitative research with survey methods. The population in this study was 584, thus the samples that taken were 123 respondents with 8% error rate. The researchers got the sources of data from the results of questionnaires which were distributed to vegetable farmers in Selo village and supported by data from the Selo village. Questionnaires used as data collection techniques and multiple linear regression analysis used as data analysis techniques in this study. The results of this study showed that there is an influence of income and social capital on business continuity. It was known that the significance value of the income variable (X1) was 0,000 and social capital (X2) was 0,000. It can be concluded that income variables (X1) and social capital (X2) significantly influenced the business continuity variable (Y) because the significance value is smaller than 0.05. The value of R2 or R Square is 0.225, this indicated that the contribution of the influence of X1 and X2 on Y is 22.5% while the remaining 77.5% is the contribution of other variables which were not examined.
The purpose of this paper is to describe how messages in new media, about the family planning program can be interpreted by the ambassadors of family planning and acceptors. The discussion was carried out with the perspective of symbolic interactionalism introduced by Blumer. The research method is qualitative descriptive with case study pattern on family planing ambassador and acceptor in Bekasi city. The results showed that the information emitted by the new media was responded by the communicant ( family planning ambassador and acceptor) by showing conformity with what was said by Blumer. The family planning ambassadors who were Y and Z generation see the family planing information through new media is a matter that needs to be addressed with due regard to the social environment and social interaction that they do.
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