Shopping through e-commerce is one of the new tools in the current era. Various brands offer the large selection of products or services making shopping through e-commerce like shopping in the city center, but online. Currently, many e-commerce companies are running similar services because e-commerce is important to build a strong brand from the audience and shows the value of the products or services they offer. The aim of the research is to see how significant the influence of Shopee’s brand equity is on consumer purchasing decisions in Indonesia. The research applies a quantitative approach with linear regression analysis to see the causal relationship between variables, with the help of the SPSS 23 application for windows. Data are collected by distributing structured questionnaires online to 100 respondents from various segments of age, gender, and area of residence. The results show that the variables of brand equity including brand awareness, perceived quality, and brand loyalty have an influence on consumer purchasing decisions. However, brand association has no effect on purchasing decision. The most influential variable on purchasing decisions is brand loyalty from all the variables used. Moreover, it is suggested that Shopee application managers should pay more attention to factors that affect brand equity since it has a positive and significant influence on online purchasing decisions.
This study was conducted based on the results of research from several survey institutions which explained that there was an indication of shifting patterns from old media to the new media. The researchers wanted to know the level of satisfaction of the youth in using the new media among the community with the students of Universitas Sebelas Maret, generation 2015 to 2017. In this study, the researchers used the Uses and Gratification approaches. The researchers also use quantitative analysis and the Slovin formula to calculate samples of respondents from each generation. The frequency distribution analysis technique was used to calculate the frequency of data and then procentaged. The result of this study is that there is a high level of satisfaction where the majority of the respondents feel that they get the satisfaction they want or look for when watching talk show program through Youtube.
<p><em><span class="tlid-translation"><em><span>This study aims to determine the effect of news in online media on the thoughts and behavior of a person, because the impact is very strong in shaping public opinion. This study uses theory of mass communication, news construction, netizen response, online media. The research method used quantitative descriptive analysis with online data collection techniques. Conclusion of research (1) News construction have positive effect to reporting hoax in online media, meaning that news construction which is loaded and created by online media will influence hoax news dissemination. (2) The netizen response positively affects the news of hoaxes in the online media, meaning more and more netizens respond to hoax news, hoax news will be wider. (3) News construction and netizen responses have a positive and significant influence on hoax news in media online, meaning that these two variables give a significant influence in the preaching of hoax in online media.</span></em></span> </em></p>
This paper aims to contribute and provide insight to the community related to the hoax phenomenon in the midst of a pandemic. Hoax needs to be prevented so that people get the right information and perform appropriate behavior amid the Covid-19 pandemic. This article employs a qualitative analytic approach by taking examples of the hoax on social media. The results of this study indicate that social media is a means of spreading hoax therefore being wise in utilizing media is required. Wise, ethical, critical reasoning and tabayun (clarifying) are the main attitudes to free from hoax problems. Preventing the growing hoax in the middle of a pandemic is required to save humanity.
Government communication contributed to the success of public policy implementation. Government social media is an instrument that can be utilized to measure public’s sentiment and support towards certain policies. This paper aims to present how the government’s policies on disaster are represented on the social media owned by the Badan Nasional Penanggulangan Bencana (BNPB) or Indonesian National Board for Disaster Management. This study analyzed both information and public comment posted in those social media between March and May 2020 to explore the state and citizen relations during the Covid-19 Pandemic in Indonesia. Using NVivo as a tool for text analysis methods, this study examines the theme pattern in government communication and public sentiment towards them. The study identifies content categories government’s communication, i.e. information, persuasion, and coercion. Concerning the public sentiment, this study finds high responses to behavioral contents, with negative (resistant) sentiments towards them. This study concludes that the government needs to treat the public as a collaborative partner, therefore the public policies on disaster need to be narrated comprehensively rather than partially intended to control public behavior.
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