The halal supply chain is a concept where halal is not only seen as raw materials and production processes but also involves in the supply chain process. Indonesia, as the country with the largest Muslim population in the world, only has 20% of products that are halal certified, especially food Small Medium Enterprise (SMEs) in Bandung who most of which do not have halal certification. Therefore, this study aims to conduct a Halal Supply Chain Analysis of Small Medium Enterprise (SME) in Bandung. This research uses quantitative research methods with an associative descriptive approach. The sampling technique used simple random sampling with a total sample size of 94 food SMEs in Bandung. The data analysis technique used the Structural Equation Model-Partial Least Square (SEM-PLS) method. Based on the research results, the success factor of Halal Supply Chain has a positive and significant effect on the Implementation of Halal Supply Chain in Food SMEs in Bandung, with a contribution of 63.8%, and the remaining 36.2% is explained by other factors not examined. This shows that the implementation of the Halal Supply Chain will be successful if SMEs pay attention to each success factor of the Halal Supply Chain.
Pandemic over the past two years caused a stalemate of promotion in MSMEs, especially in SMEs beauty in Indonesia. In the end, SMEs must start better promotion methods including using Promotion through Content Marketing to be able to market products through their excellence. This research aims to analyze the influence of promotion and content marketing on the competitive advantages of SMEs beauty in the pandemic era. This research includes a type of quantitative research. This research method uses associative and causal methods. The population in this study was everyone who had already purchased products from By Lashes. The sampling technique used is Non-Probability with Purposive Sampling. The questionnaire was distributed to 100 respondents. This study uses descriptive analysis. Based on the results of research using SPSS. Through the results of this research, it can be concluded that there is a positive and significant influence of Promotion and Content Marketing on the Competitive Advantages of Beauty SMEs in the Pandemic Era. Keywords:
Penelitian ini dilakukan untuk mengetahui seberapa besar pengaruh electronic word of mouth (e-wom), brand image dan brand trust terhadap keputusan pembelian bedak wardah di indonesia. Dimana dalam penelitian ini bertujuan untuk mengetahui pengaruh masing-masing variabel electronic word of mouth (e-wom), brand image dan brand trust dan pengaruh variabel electronic word of mouth (e-wom), brand image, brand trust terhadap keputusan pembelian. Penelitian ini menggunakan metode kuantitatif dengan jenis penelitian deskriptif dan menggunakan skala likert sebagai pengukarannya. Dengan pengambilan sampelnya dilakukan dengan metode non – probability samping dengan rumus bernoulli dengan tingkat akurasi yang diinginkan (e) sebesar ±5 % dengan nilai level of confidence 95 %. dan menghasilkan 385 responden . Teknik analisis yang digunakan dalam penelitian ini ialah deskriptif dan analisis regresi linier berganda yang diolah menggunakan SPSS. Berdasarkan hasil analisis deskriptif hasil tanggapan responden menunjukan bahwa electronic word of mouth pada bedak wardah sudah berjalan dengan baik, brand image bedak wardah sudah dengan baik, adanya kepercayaaan kosumen terhadap produk bedak Wardah dan adanya keputusan pembelian yang sudah berjalan dengan baik pada produk bedak wardah. Sehingga dalam penelitian ini dapat disimpulan bahwa electronic word of mouth pada bedak wardah sudah berjalan dengan baik, brand image bedak wardah sudah dengan baik, adanya kepercayaaan kosumen terhadap produk bedak Wardah, adanya keputusan pembelian yang sudah berjalan dengan bail pada produk bedak wardah, terdapat pengaruh secara signifikan antara electronic word of mouth terhadap keputusan pembelian produk bedak Wardah, terdapat pengaruh secara signifikan antara brand image terhadap keputusan pembelian produk bedak Wardah.
The realization of satisfied patients provides benefits, including harmonious relationships with patients to hospitals, providing a good foundation for patient loyalty and recommending WOM. The general purpose of this survey is to find out the effect of satisfied patients through the dental satisfaction tools approach on the interest in recommending to others at the Unsoed Dental and Oral Education Hospital. This research is an observational analytic research using cross sectional. With a sample of 106. Methods of data collection research is done by collecting data directly in the field, namely through the questionnaire method. Dental Satisfaction Questionnaire, patient satisfaction and word of mouth. The results of the overall analysis concluded that access factors had a positive effect on patients who were satisfied receiving health services at the RSGMP Unsoed integration polyclinic, pain management factors had a significant effect on patient satisfaction who received health services at the RSGMP Unsoed integration polyclinic, and quality factors had a positive effect on patient satisfaction. receiving health services at the RSGMP Unsoed integration polyclinic, the patient satisfaction factor has a positive effect on the desire to recommend others to use the services of the Unsoed RSGMP. RSGMP Unsoed. Future research is expected to use interview or observation methods other than questionnaires as research instruments so that patient data can be obtained that are outside the sample criteria. Thus the data collected will be more varied.
Objectives: Nowadays all companies utilize the development of information and communication technology to increase interaction with consumers because consumers can obtain information quickly through digital media. Therefore, all companies are competing to create marketing content and utilize all digital media to create online advertisements to help their brand can be recognized by consumers. So, this research aims to analyze the impact of content marketing and online advertising on brand awareness for halal skincare product brands in Indonesia.Methodology: This research uses descriptive causality research and three variables, namely content marketing, and online advertising, and brand awareness. The data in the research was collected using questionnaires with 385 respondents and processed using Partial Least Square (PLS). The hypothesis testing using the F-test and coefficient of determination.Finding: It found a positive impact of content marketing and online advertising on brand awareness, both partially and simultaneously. Furthermore, content marketing and online advertising have an impact of 91.20% on brand awareness.Conclusion: According to the findings content marketing and online advertising can increase brand awareness both particularly and simultaneously.
This quantitative study explores the relationship between online learning service quality, customer satisfaction, and customer retention in the Culinary Study Program during the Covid-19 pandemic. Using data from 217 students in a private university, specifically in Surabaya. The analysis employed in this study is Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the relationship between the research variables, including the measurement model (outer model) for validity and reliability testing, and the structural model (inner model) for hypothesis testing and mediation analysis. The research reveals a significant direct effect of online learning service quality on customer satisfaction. Higher levels of service quality positively impact customer satisfaction, aligning with previous research in e-learning contexts. Additionally, the study establishes a significant indirect effect of online learning service quality on customer retention through customer satisfaction as a mediation variable. Higher customer satisfaction levels lead to increased customer retention in the Culinary Study Program. These findings offer insights for educational institutions to enhance service quality and customer satisfaction, focusing on dimensions such as content, system functionality, and interaction quality. Implementing strategies to prioritize student satisfaction can improve online learning effectiveness during challenging times like the Covid-19 pandemic. Overall, this study contributes to the knowledge of online learning service quality, customer satisfaction, and customer retention, emphasizing the importance of high-quality online learning experiences for student satisfaction and retention in the Culinary Study Program during the Covid-19 pandemic.
This study is based on a previous study conducted by the researcher in 2020 on 478 actors of Small and Medium Enterprises (SMEs) who joined UMKM Juara and UMKM Binaan Rumah BUMN Bandung communities in West Java, Indonesia. The results of the prior study indicate that the awareness of the importance of mastering English is extremely high among SMEs actors (98%) Their desire to learn English is equally strong (98.4%), and this coincides with the significant interest of SMEs actors in becoming exporters (92.8%). During the development of the English skill six-month training in 2021, a new issue arose. It was revealed that the SMEs actors had a strong desire to gain direct experience in practicing English with native speakers in a more realistic setting for conducting global business, which was deemed unlikely due to the Covid-19 epidemic. Yet, using virtual reality technology, this research conducted the training to improve the SMEs actors' English proficiency, focusing on presentation and negotiation skills. The utilization of virtual reality technology in the training of English skill enhancement was anticipated to provide SMEs actors with an experience that was as close as possible to the actual conditions of conducting global business, thereby encouraging them to be more confident in entering the export market and contributing to the national economic recovery. This article is a conceptual paper in which the research's concept and innovation might be expanded.
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