Micro small medium enterprises (MSMEs) play an important role in a country's economy, so managers must try to run their business according to the current concept of the green economy (GE). Green economy is an economic concept that makes environmental sustainability an important part of realizing sustainable development goals (SDGs). The performance of MSMEs in terms of GE is a measure of how successful an MSME is in implementing the GE concept. Apart from GE, an equally important element regarding MSMEs is business digitization/digitalization. In the era of society 5.0, MSMEs are increasingly affected by digital technology while running their business. With digitalization, MSME managers can run their company in a more environmentally friendly way to align with the GE concept. Not all MSMEs are ready to implement the GE concept and digitalization, which is a serious problem that deserves attention. To produce a tangible solution related to the implementation of the GE concept and digitization requires a literature review. The literature review helps identify research gaps and formulate a theoretical process in terms of MSME readiness regarding the implementation of the GE concept and digitalization to the performance of GE MSMEs. There is still a limited research framework that comprehensively explains the readiness process related to the GE concept. The digitization of MSMEs on GE's performance is the background of this research. This study aims to develop a research framework for GE MSME performance related to MSME readiness related to the GE concept and digitalization. The research method uses a literature review, and summative content analysis for secondary data in Scopus indexed scientific research publication documents in English, which can be downloaded and relevant until March 2021. The research framework formed consists of 15 constructs for 15 propositions derived from 16 publication documents, using Scopus indexed articles. This research framework contributes to the study of entrepreneurship in general and GE's performance for MSMEs. The research framework formed because of the findings of this study is helpful as a basis for empirical research in the future.
ABSTRAK Penelitian ini dilakukan untuk mengetahui pengaruh strategi pemasaran terhadap loyalitas pelanggan melalui kepuasan pelanggan pada digital payment OVO di Kota Bandung. Dengan adanya fenomena yang terjadi pada strategi pemasaran yang dilakukan oleh digital payment OVO yang mempengaruhi kepuasan dan loyalitas pengguna OVO di Kota Bandung. Diantaranya yaitu keluhan terhadap aplikasi OVO yang error, penanganan masalah yang tidak direspon dengan cepat oleh pihak yang terkait, points yang tidak bisa digunakan oleh pengguna dan masalah-masalah lainnya yang mempengaruhi pengguna OVO. Metode penelitian yang digunakan yaitu metode kuantitatif dengan jenis penelitian adalah deskriptif kausal, skala pengukuran yang digunakan adalah skala likert. Metode analisis data yang digunakan pada penelitian ini adalah Structural Equation Modeling (SEM). Pengolahan data dilakukan dengan menggunakan SmartPLS. Hasil dari penelitian menunjukkan bahwa variabel strategi pemasaran mempengaruhi variabel loyalitas pelanggan melalui kepuasan pelanggan sebagai variabel intervening pada digital payment OVO di Kota Bandung. Hal ini disebabkan karena kedua variabel struktural yang berpengaruh secara positif dan signifikan terhadap variabel loyalitas pelanggan dengan nilai to sebesar 4,880> nilai tα 1,661. Kata kunci: Strategi pemasaran, kepuasan pelanggan, loyalitas pelanggan.
The business model is the primary factor that has a major role in influencing the performance of the business in improving the competitiveness and achieve its goals. One effective tool used in assessing a business model is the business model canvas because it can contribute to the use of business models. Business model canvas focuses on business ideas to create value in the business. This study analyzes the business model on Eighteen Nineteen Laundry. The purpose of this research is to create a new strategy for the business model used by Eighteen Nineteen Laundry. The method used in this research is descriptive and qualitative analysis method by using the in-depth interview in collecting primary data needed during the research process. The result of this research is evaluation and recommendation of business model from Eighteen Nineteen Laundry obtained based on SWOT analysis on each element of business model canvas to improve service quality, marketing activity, infrastructure, financial ability Eighteen Nineteen Laundry. It is hoped that this research can be useful to improve the income stream and can develop the business and be able to compete in the future.
Increasingly, university continues to seek collaboration opportunities with external parties, industry or business and Small Medium Enterprise (SME) community, to understand and implement research and knowledge were taught in college and how it can solve real problems in economic and social environment. The collaboration makes both parties stronger and university can play a greater role outside campus traditional activities. Partnership between Adbis Telkom University (Tel-U) and CDC Telkom is to help PKBL Telkom addressed problems, identified and proposed solutions. PKBL Telkom has a function to deliver Telkom's CSR funds to finance thousands of their assisted-SMEs in Indonesia. Adbis Tel-U will propose a partnership affiliation framework that assist PKBL Telkom can do feasibility analysis and application assessment more accurate, effective and efficient. The study will used information from executives of CDC Telkom's interviews that oversee all activities at PKBL Telkom units. The analysis will present a usage of crowdsourcing method and Understanding by Design (UbD) curriculum framework. The results of this research can be beneficial for university (Adbis Tel-U) and PKBL Telkom in helping them enhance their loan approval processes for new candidates'applications and loan payment collections from their existing SMEs tenants.
The involvement of men in family planning has an important role in making decisions related to the use of contraception. This study aimed to determine the effect of husband’s support on the use of IUDs and Implant contraception among Indonesian couples. This is an analytic survey with a cross-sectional approach. The sample was selected by using the Slovin formula, resulted 398 respondents. Sampling was carried out using accidental sampling. Data collection was carried out using a questionnaire. Validity and reliability tests were carried out using Pearson's product-moment and Cronbach's alpha. Results analysis of the study was carried out by multiple logistic regression. 251 (63.1%) husbands were supporting the use of IUDs and Implant contraception as much as 147 (36.9%) others did not support the use of both contraceptives. The results of multiple logistic regression analysis are OR = 7,713; p = 0,0001 Husband's support influences the use of IUDs and Implant contraception.
Paguyuban Pengusaha Kecil dan Menengah (PPKM) Kab. Bandung, saat ini anggota PPKM berjumlah 300 jenis usaha dan terus bertambah setiap bulannya. PPKM yang bertujuan membangun kemandirian pengusaha kecil dan menengah yang professional, kuat serta bermanfaat bagi bangsa dan Negara, tentunya memerlukan suatu sistem yang mendukung operasonal dalam memasarkan produk mereka. Cloud Catalog bertujuan untuk menghimpun data yang berkaitan dengan produk UMKM dan penjualan di masa Era New Normal yang mana dalam melakukan transaksi menerapkan aturan protocol kesehatan. Dengan semakin berkembangnya teknologi dapat membantu UMKM dalam memperluas jangkauan pasar dalam memasarkan produknya. Namun dari seluruh anggota Paguyuban Usaha Kecil Menengah Regional Kabupaten Bandung (PPKM) masih dibawah 15% yang telah memiliki website dan menggunakan media sosial untuk mempromosikan produk yang hasilkan. Selebihnya masih menggunakan media konvensional seperti brosur dan pameran dalam mempromosikan produknya. Pembangunan Cloud Catalog dengan mengintegrasikan marketplace dan social media yang sudah anggota PPKM gunakan dalam memasarkan produknya diharapkan mampu mengelola penjualan produk secara terpadu sehingga dapat meningkatkan penjualan produk UMKM. Pembangunan Cloud Catalog tersebut dilaksanakan melalui Kegiatan Pengabdian kepada Masyarakat yang dilaksanakan oleh dosen dan mahasiswa Fakultas Ilmu Terapan (FIT) dan Fakultas Komunikasi dan Bisnis (FKB). Keyword: Cloud Catalog, Media Sosial, Marketplace, UMKM
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