The Analysis of Green Marketing and Brand Image on Repeat Purchase on Consumers of Coffee Shop in Bandung

Hasanah, Yulia Nur; Aziz, Fauzan

doi:10.21002/amj.v13i1.13215

Cited by 4 publications

(2 citation statements)

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“…Previous Research Hasanah and Aziz (2021) research results shows that green marketing and brand image have a significant effect on repeat purchases simultaneously and separately. By understanding that the green marketing and brand image can influencing the repeat purchase of consumer of coffee shop in Bandung, one can compare future studies especially in the field of marketing management materials.…”

Section: Purchase Decisionsmentioning

confidence: 86%

THE ANALYSIS OF BRAND IMAGE ON PRODUCT PURCHASE DECISIONS AT BLACK CUP COFFEE & ROASTER MANADO

Rumondor

Tulung

Tielung

2022

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The formulation of the problem in this study is how does brand image affect purchasing decisions at Black Cup Coffee & Roaster Manado. The aim of this research is to find out how brand image affects purchasing decisions at Black Cup Coffee & Roaster Manado. In this study, the researcher took a descriptive type of research using a qualitative approach because the purpose of this study was to make a systematic, factual, and accurate description, picture, or painting of the facts, characteristics, and relationships between the phenomena being investigated.the researcher concluded that the brand image of a business is sufficient to determine the purchase decision to buy the products offered by business actors, among the most dominant from the informants, namely having their own characteristics and having good product quality, so that it makes customers comfortable and getting used to it. come to Black Cup Coffee and Roaster. The management of Black Cup Coffee & Roaster must pay attention, there are several points that become complaints, namely, coffee quantity is lacking, there is no wifi, only one toilet,insufficient seats and still not comfortable. And it would be nice, all aspects that become complaints must be corrected immediately for the convenience of future customers who come.

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Section: Purchase Decisionsmentioning

confidence: 86%

THE ANALYSIS OF BRAND IMAGE ON PRODUCT PURCHASE DECISIONS AT BLACK CUP COFFEE & ROASTER MANADO

Rumondor

Tulung

Tielung

2022

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“…It is reasonable to not only identify marketplace locations where environmentally friendly products will be sold but also what natural raw materials and other resources will be needed to design and construct these marketplaces [69].…”

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confidence: 99%

Analysis of the Conceptual Frameworks of Green Marketing

Kiyak,

Grigoliene

2023

Sustainability

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The concept of green marketing is not just a passing trend but a crucial aspect in the development of new products, contributing to the foundation of a sustainable environment. By utilizing green marketing, companies endeavor to protect the environment in the best possible way, to have as few harmful effects as possible, and to promote consumer awareness of the environment, thus contributing to sustainable development goals. For the successful application and utilization of green marketing, companies must excel at recognizing the determining elements and means of green marketing. This article aims to classify and summarize the theoretical insights of researchers in the field of green marketing from the perspective of the elements of the marketing mix. The theoretical framework analysis considers each 4P element of green marketing individually, emphasizing the elements and means of 4P functions and examining the impact these elements and means have on consumer attitudes and behavior. Each element is significant in the overall process of initiating green marketing, but every company, considering the theoretical insights presented in this article, can create a unique combination of green marketing and creatively use the 4P marketing mix, during which the basic principles of green marketing would be observed. A structured academic research study in this field would decisively contribute to the practical application of green marketing in businesses.

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Strategic Analysis of Green Marketing and Brand Image Towards Purchase Decision Consumer Coffee Shop During Pandemic Covid-19

Aras,

Rahman

2023

2023 11th International Conference on Cyber and IT Service Management (CITSM)

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The Analysis of Green Marketing and Brand Image on Repeat Purchase on Consumers of Coffee Shop in Bandung

Cited by 4 publications

References 0 publications

THE ANALYSIS OF BRAND IMAGE ON PRODUCT PURCHASE DECISIONS AT BLACK CUP COFFEE & ROASTER MANADO

THE ANALYSIS OF BRAND IMAGE ON PRODUCT PURCHASE DECISIONS AT BLACK CUP COFFEE & ROASTER MANADO

Analysis of the Conceptual Frameworks of Green Marketing

Strategic Analysis of Green Marketing and Brand Image Towards Purchase Decision Consumer Coffee Shop During Pandemic Covid-19

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