Although the important role of halal awareness, halal certification, and marketing-related components in determining purchase intention has been recognized in the marketing literature, empirical examination of this issue is limited. In order to fill this knowledge gap, this study aimed to determine the relationships between halal awareness, halal certification, food quality, marketing promotion, and brand with the intention to purchase halal product among the non-Muslim community in Malaysia. The data were collected through a selfadministered questionnaire survey consisting of 226 non-Muslim consumers. Structural equation analyses indicated that the halal awareness, halal certification, marketing promotion, and brand were positively related to purchase intention, whereas food quality was negatively associated with it. Theoretically, this study is one of the first attempts to develop and to empirically test a conceptual model on halal purchase intention by integrating halal components with marketing-related components.

Social media have revolutionized communication in tourism industry. Review of the current literature revealed that previous studies have examined the role of information technology in tourism, but still there is a lack of study to reveal how social media promote knowledge sharing processes. To this end, the authors review extant related articles in knowledge management in tourism. The purpose of this study is understanding of knowledge sharing in social media in tourism sector. Specific concentration is on integration of tacit knowledge sharing during pre-travelling decision making. Finding of this study contribute to researchers, organizations and policy makers in tourism industry.

Purpose: The purpose of this paper is to develop measures of Asian corporate social responsibility (CSR) based on David's dual process model for Malaysian government linked corporations (GLC) and publicly listed companies (PLC). Design/methodology/approach: A survey consisting was conducted and a structural equation model was used to test the relationships among constructs. An instrument to measure CSR practices focusing on CSR relational, CSR ethical/moral, and CSR discretionary is developed to evaluate impacts on corporate reputation, culture, and legitimacy. Findings: Findings suggest CSR antecedents emerge through formalization of corporate communication management in Malaysian organizations. The structural model provides evidence that CSR initiatives impact corporate reputation directly. The study acknowledges the increase in CSR initiatives in corporate communication practices in GLCs and PLCs in the quest to gain public legitimacy and corporate governance. Originality/value: The study contributes to the corporate communication literature by linking CSR to corporate reputation and culture, and developing a CSR model that explores a critical dimension in management of corporate identity in an Asian country.

Abstract-Therising environmental concerns are encouraging consumers to have greater awareness of their purchase decisions. Firms are implementing measures geared to offering green substitutes for traditional products and services. However, the effort towards sustainable supply chain management (SSCM) is not as straightforward since organization would face obstacles. The aim of this paper is to identify the barriers and drivers towards the implementation of the sustainable supply chain management (SSCM). Through the review of the literature, it was found that there are various factors that have been documented to influence an organization in making the decision towards SSCM implementation.

The main objective of this paper is to analyse the antecedents and outcomes of destination image. Specifically, the antecedents considered are cultural values and destination source credibility; the outcomes considered are destination attachment, destination satisfaction, and revisit intention. This paper also investigates the moderating role of perceived risk between destination image and revisit intention. A questionnaire-based survey was conducted on international tourists from five countries of West Asia. The key findings of this study are the mediating roles of destination image, destination attachment, and destination satisfaction and moderating role of perceived risk. The results provide evidence concerning the role of mediators and moderators of the study. Theoretical contributions are discussed, with future research suggested.