Antecedents and outcomes of destination image of Malaysia

Abstract

The main objective of this paper is to analyse the antecedents and outcomes of destination image. Specifically, the antecedents considered are cultural values and destination source credibility; the outcomes considered are destination attachment, destination satisfaction, and revisit intention. This paper also investigates the moderating role of perceived risk between destination image and revisit intention. A questionnaire-based survey was conducted on international tourists from five countries of West Asia. The key findings of this study are the mediating roles of destination image, destination attachment, and destination satisfaction and moderating role of perceived risk. The results provide evidence concerning the role of mediators and moderators of the study. Theoretical contributions are discussed, with future research suggested.

Fostering Resident Pro-Environmental Behavior: The Roles of Destination Image and Confucian Culture

“…In addition, some DMOs, especially local government agencies, introduce policies, regulations, and other initiatives to develop, promote, and enhance a pro-environmental image. Several studies have regarded the concept of the destination image as an antecedent of attitudes [33], motivations [30], destination attachment [32], and revisit intentions [34,35]. Accordingly, as a component of destination cognitive images, pro-environmental images affect individuals' perceptions, attitudes, and behaviors in relation to the environment.…”

The Antecedents of Tourists’ Behavioral Intentions at Sporting Events: The Case of South Korea

“…The author examined the relationships among destination image, quality, place attachment, satisfaction, and intentions, arguing that tourists with a favorable destination image would feel attached to the destination because if they enjoyed an emotional experience in the destination, they were more likely to intuit meaningful symbolism of the destination. In recent years, Kani, Aziz, Sambasivan and Bojei [73] explored the antecedents and consequences of destination image, indicating destination image's association with place attachment. Similarly, Jiang, Ramkissoon, Mavondo, and Feng [74] investigated the relationships between destination image, existential authenticity, and dimensions of place attachment and they reported an indirect effect of destination image and place attachment.…”

The importance of perceived risk in destination image and its effects on behavioral intention

“…Therefore, emphasis is placed on the importance of information and promotion campaigns in which the safety of the destinations is shown considering the identified concerns of tourists. This is a basic task, especially in those destinations that have experienced any kind of threat, disaster or danger (Kani et al, 2017). In these cases, the restoration of image will be achieved, inevitably, by means of mitigating the identified risks, thus making it necessary to publish news and inform about the recovery of those destinations that suffered any kind of threat (Tavitiyaman & Qu, 2013).…”

“…In these cases, the restoration of image will be achieved, inevitably, by means of mitigating the identified risks, thus making it necessary to publish news and inform about the recovery of those destinations that suffered any kind of threat (Tavitiyaman & Qu, 2013). Another result that has been found is that the perceptions of risk may vary depending on the characteristics of the traveller (Kani et al, 2017) and the destination (Promsivapallop & Kanaovakun, 2017). In this sense, the study of this matter in order to formulate marketing strategies adapted to the market segments and specific destinations considered is encouraged (Tavitiyaman & Qu, 2013).…”

“…The paper of Kani, Aziz, Sambasivan and Bojei (2017) analyses the antecedents (cultural values and destinations source credibility) and outcomes (destination attachment, destination satisfaction and revisit intention) of destination image. The research addresses both the cognitive and affective components of destination image.…”