Review of Social Media Potential on Knowledge Sharing and Collaboration in Tourism Industry

Nezakati, Hossein; Amidi, Asra; Jusoh, Yusmadi Yah; Moghadas, Shayesteh; Aziz, Yuhanis Abdul; Sohrabinezhadtalemi, Roghayeh

doi:10.1016/j.sbspro.2015.01.344

Cited by 99 publications

(69 citation statements)

References 39 publications

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“…Research conducted by Molinillo et al (2016) shows that customers have the potential to believe the comments posted online by other customers rather than the most recent suggestions on the hotel's website. The role of knowledge technology in travel is important, but yet there is an absence of study to expose how social media promote knowledge sharing developments (Nezakati et al, 2015). This study examined the effect of interactions and sharing of contents through social media experiences on attitudes and behavioral intentions in booking decision and intention of electronic Word of Mouth (Zainal et al, 2017;Zarrad & Debabi, 2015) towards Umrah package from the customer perspectives among Generation X and Generation Y.…”

Section: Introductionmentioning

confidence: 99%

Social media experience, attitude and behavioral intention towards umrah package among generation X and Y

Muslim¹,

Harun²,

Ismael³

et al. 2020

10.5267/j.msl

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The development of Islamic tourism such as Umrah does not get much attention in the literature though there are 6 million people all around the world performing Umrah every year. Nowadays, social media has been recognized as an important tool in building and maintaining the image of tourist destination especially in the Umrah context. Thus, the purpose of this study was to examine the effect of social media experiences (interactions and sharing of contents) on attitudes and behavioral intentions towards Umrah package (booking decisions and electronic Word of Mouth) among generation X and Y. Sums of three hundred eighty-four respondents were engaged as the respondents. The population of this study was among Malaysian Muslim citizens who had social media experiences in seeking online information and knowledge about Umrah and already performed Umrah. The data then was analyzed using the Statistical Package for Social Science (SPSS) and Partial Least Squares (PLS) software. The findings of this study confirmed that sharing of contents of social media experiences has significant and positive relationship on behavioral intentions (booking decisions and electronic Word of Mouth).

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Section: Introductionmentioning

confidence: 99%

Social media experience, attitude and behavioral intention towards umrah package among generation X and Y

Muslim¹,

Harun²,

Ismael³

et al. 2020

10.5267/j.msl

View full text Add to dashboard Cite

show abstract

“…Advances in the Internet and social media are changing the ways that tourism information and experiences are disseminated (Munar & Jacobsen, ). Social media platforms facilitate tourists digitizing and sharing knowledge, emotions, and experiential moments far more often than and to more people in the past (Jacobsen & Munar, ; Munar, ; Nezakati et al, ). The moments, travel journals, notes, blogs, and comments that tourists generate online during travel can be called electronic word of mouth (eWOM; Bronner & de Hoog, ; Harris & Prideaux, ; Litvin, Goldsmith, & Pan, ; Kim, Lee, Shin, & Yang, ).…”

Section: Introductionmentioning

confidence: 99%

Tourists' emotional changes and eWOM behavior on social media and integrated tourism websites

Zhou

Yan

et al. 2019

Journal of Tourism Research

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Electronic word of mouth (eWOM) has become increasingly important for the tourism industry. However, existing studies tend to overlook tourists' eWOM sharing behavior, especially on different platforms. This paper aims to explore the antecedents of distinct eWOM behaviors on social media platforms and integrated tourism websites. Thirty tourists with rich travel experience were invited to attend in-depth interviews. Tourists' emotions, eWOM motivations, and platform features were explored by coding. Based on dramaturgical theory and task-technology fit theory, we discovered the ways that platform features fit with tourists' eWOM motivations, which provide important implications for destination and platform management.

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“…Kemajuan internet dan media sosial mengubah banyak cara informasi terkait pariwisata dan cara orang merencanakan serta melakukan wisata disebarluaskan. Perkembangan teknologi di bidang media sosial berbasis internet telah membuat wisatawan memungkinkan untuk berbagi cerita perjalanan mereka (Nezakati, et al, 2015). Kang & Schuett (2013) Berbagi pengalaman perjalanan wisata di media sosial adalah perilaku atau aktivitas yang terjadi saat seseorang menyebarkan pengalaman terkait perjalanan wisata kepada anggota lain melalui media sosial.…”

Section: Pendahuluanunclassified

Analisis Motivasi Wisatawan Dalam Berbagi Pengalaman Wisata Melalui Media Sosial Instagram

Nurdianisa

Kusumah

Marhanah

2018

Jithor

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ABSTRAK Perkembangan teknologi dan media sosial telah memungkinkan para wisatawan untuk berbagi pengalaman wisata secara online. Berbagi pengalaman wisata adalah fenomena yang berkembang dalam pemasaran melalui media sosial. Mengingat sifat pengalaman wisata, berbagi informasi di media sosial diakui sebagai sumber informasi penting yang dapat mempengaruhi pengambilan keputusan wisata bagi calon wisatawan yang potensial. Metode penelitian yang digunakan dalam penelitian ini adalah metode penelitian survey dengan teknik analisis deskriptif dan pendekatan kuantitatif. Sampel yang ditetapkan dalam penelitian ini sebanyak 125 orang responden. Teknik analisis data yang digunakan adalah teknik analisis tabulasi silang dengan uji statistik chi-square dan data diolah menggunakan IBM SPSS Statistic versi 24. Hasil penelitian menunjukkan bahwa wisatawan yang berbagi pengalaman wisata melalui media sosial Instagram adalah wisatawan usia dewasa muda (youth traveller) dan mayoritas berjenis kelamin laki-laki. Dimensi self-centred motivation merupakan motivasi utama wisatawan dalam berbagi pengalaman wisata di media sosial Instagram dan memiliki frekuensi setuju tertinggi pada pernyataan "Saya ingin mendokumentasikan pengalaman wisata sebagai kenang-kenangan".Kata kunci: motivasi berbagi, wisatawan, media sosial. MOTIVATION ANALYSIS OF TRAVELLER IN SHARING TRAVEL EXPERIENCES THROUGH SOCIAL MEDIA INSTAGRAMABSTRACT The growth of technology and social media has enabled travellers to share their online travel experiences. Sharing the travel experience is a growing phenomenon in marketing through social media. Given the nature of tourist experience, shared information on social media sites is recognized as an important information source which may influence travel decision making for potential travellers. This research is using quantitative technique with descriptive survey method. The samples were determined in this research total of 125 respondents. Data analysis technique using cross tabulation with chi-square statistic test and processed by IBM SPSS Statistic version 24. The result revealed that most of travellers who shared their travel experience through social media Instagram are male and youth. Self-centred motivation dimension is the main motivation of travellers in sharing travel experiences with the highst agree frequency is with statement "I want to documment my travel experiences as memories".

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Review of Social Media Potential on Knowledge Sharing and Collaboration in Tourism Industry

Cited by 99 publications

References 39 publications

Social media experience, attitude and behavioral intention towards umrah package among generation X and Y

Social media experience, attitude and behavioral intention towards umrah package among generation X and Y

Tourists' emotional changes and eWOM behavior on social media and integrated tourism websites

Analisis Motivasi Wisatawan Dalam Berbagi Pengalaman Wisata Melalui Media Sosial Instagram

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