PurposeTo investigate consumer continuance intention in mobile payment in the financial technology (fintech) industry.Design/methodology/approachThis empirical study used an online survey with 673 responses from consumers, with structural equation modelling for data analysis.FindingsThe results revealed that trust, perceived usefulness, perceived ease of use, perceived risk and perceived security significantly affect consumer attitude. A positive impact on consumer attitude towards consumer engagement was also exposed.Research limitations/implicationsTrust, perceived usefulness, perceived ease of use, perceived risk and perceived security significantly affect consumer attitude. Hence, consumer attitude and consumer engagement have a positive influence on continuance intention.Practical implicationsThe study offers guidelines for decision makers to expand long-term engagement with consumers and enable continuance use of mobile payment services.Social implicationsThe findings will ultimately guide fintech firms in the implementation of a more secure macro financial system.Originality/valueThis study highlights the importance of consumer attitudes and engagement in mobile payment and extends the TAM model for more extensive technological advancements.
Purpose – This paper seeks to examine the efficacy of predicting turnover for employees and entrepreneurs from Estonia, Latvia, and Lithuania using attitudes towards benefits, pay satisfaction, pay, gender, and age across a four-year time frame.
Methodology/approach – A survey that includes information on brand image, viral marketing and product quality on purchase intention by collecting data from 100 consumers of Kopi Lain Hati Bekasi Jakarta.
Findings – It was found that . Brand Image and Product Quality partially had a positive effect and significant effect on Buying Interest on Lain Hati Coffee products, while Viral Marketing partially has a positive and insignificant effect on Buying Interests for Lain Hati Coffee products.
Novelty/value – viral marketing is an important factor but not significant to purchase intention
This study proposes a model of the effect of internet banking service quality on e customer satisfaction and e customer satisfaction on e customer loyalty in the banking industry in Indonesia. Based on the technology acceptance model, this study aims to expand the model to better understand why consumers are willing or hesitant to adopt internet banking as a means of financial transactions. The researcher proposes a framework that integrates the factors that affect service quality, customer satisfaction, and customer loyalty. Some important implications are also discussed and the proposed model will form the basis of empirical studies.
This study aims to determine the effect of Lifestyle, Celebrity Endorser, and Brand Awareness on Purchase Intention Lemonilo Instant Noodle Products. The research design used is causality research design while the type of research used is quantitative research using questionnaires. The research population is all people who are interested in and or like healthy instant food in Jabodetabek, while the sampling technique uses purposive sampling with a total of 100 respondents. The analytical tool used is SPSS version 26. The results of the analysis obtained are multiple linear regression analysis, partial analysis (t-test), regression model reliability analysis (f-test), correlation coefficient analysis, and coefficient of determination analysis. The results showed that: (1) Lifestyle had a positive and significant effect on Purchase intention and had the greatest influence; (2) Celebrity Endorser has a positive and significant effect on Purchase intention and has the least effect; (3) Brand Awareness has a positive and significant effect on Purchase intention and has a greater influence than Celebrity Endorser and less than Lifestyle. Reliability analysis of the regression model (f-test) shows that the regression model is considered feasible in explaining the independent variables. Analysis of the coefficient of determination (R2) shows that Lifestyle, Celebrity Endorser, and Brand Awareness contribute 59.6% to Purchase intention.
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