The study aims to investigate the effects of consumer ethnocentrism, perceived value and brand credibility on purchase intention. A questionnaire was developed and completed by 301 respondents and the context of the study was foreign bank in Indonesia. Results reveal that ethnocentric consumers has a negative impact on perceived value and brand credibility. However, it has been found that purchase intention was influenced by consumer ethnocentrism, perceived value and brand credibility..

PurposeTo investigate consumer continuance intention in mobile payment in the financial technology (fintech) industry.Design/methodology/approachThis empirical study used an online survey with 673 responses from consumers, with structural equation modelling for data analysis.FindingsThe results revealed that trust, perceived usefulness, perceived ease of use, perceived risk and perceived security significantly affect consumer attitude. A positive impact on consumer attitude towards consumer engagement was also exposed.Research limitations/implicationsTrust, perceived usefulness, perceived ease of use, perceived risk and perceived security significantly affect consumer attitude. Hence, consumer attitude and consumer engagement have a positive influence on continuance intention.Practical implicationsThe study offers guidelines for decision makers to expand long-term engagement with consumers and enable continuance use of mobile payment services.Social implicationsThe findings will ultimately guide fintech firms in the implementation of a more secure macro financial system.Originality/valueThis study highlights the importance of consumer attitudes and engagement in mobile payment and extends the TAM model for more extensive technological advancements.

PurposeThis paper aims to re‐examine the commitment‐trust model in the context of premium banking services. In line with Toncar and Munch, the authors seek to develop an extension to the model because of the need to encapsulate contextual variables that constrain the link between the core relationship marketing constructs of trust and commitment.Design/methodology/approachA series of qualitative interviews were administered with bank relationship managers and premium banking customers. This enabled the concurrent consideration of both bank and customer views that helped to establish converging lines of thought within the bank‐customer relationship.FindingsThe authors’ findings provided evidence of the commitment‐trust link, and in particular continuance‐based commitment, within the context of premium banking relationships. By triangulating their findings with current thinking in relationship marketing literature, the authors present propositions for interaction quality and switching costs to be salient moderators between trust and commitment in this premium segment. A conceptual model that outlines the interplay between these four constructs is offered.Originality/valueFew have examined the commitment‐trust link in light of moderator variables within retail banking services, and this research is the first to examine this specifically in the premium banking segment where customers are likely to be financially savvier and less knowledge dependent. This research therefore takes the first step in developing an extension to the commitment‐trust model for this segment, and forms the basis for further empirical research to examine the specific impact of interaction quality and switching costs, particularly in relation to continuance‐based commitment.

Desain grafis dan konten pemasaran adalah dua hal penting baik dalam kegiatan pemasaran konvensional maupun digital. Kualitas desain dan konten yang baik diperlukan, tidak hanya dari aspek konten, desain dan tampilan visual, tetapi juga beberapa aspek lainnya yaitu konsep, tren, segmen pasar, biaya, dan termasuk aplikasi yang digunakan. Aplikasi Desain Grafis Canva merupakan salah satu pilihan yang dapat digunakan untuk pemula karena memiliki beberapa keunggulan dan mudah dalam pengoperasiannya. Selain itu, aspek komunikasi juga perlu dipahami dengan baik agar konten dan desain yang dibuat dapat dengan mudah diterima dan dikenal oleh masyarakat, serta aspek hukum agar tidak menimbulkan potensi permasalahan hukum yang mungkin timbul akibat dari melanggar ketentuan Undang-undang dalam lingkup Hak Kekayaan Intelektual (HAKI). Pelatihan ini diharapkan dapat meningkatkan keterampilan dan kemampuan para peserta khususnya pemula untuk lebih kreatif dan inovatif dalam menghasilkan content marketing dan desain yang berkualitas dengan cara yang relatif mudah, cepat dan murah. Selain itu, secara umum juga diharapkan dapat meningkatkan bisnis ekonomi kreatif di Indonesia. Kata kunci: Content Marketing, Desain Grafis, Branding

This article aims to examine the mediating role of customer relationship in social media marketing. Its affect on purchase intention and brand loyalty is also analyzed. The conceptual model was tested in the context of retail banking. Data were collected by self-administered survey with 286 respondents. The results provide evidence that social media marketing leads to customer relationship, purchase intention and brand loyalty. However, the affect of social media marketing on purchase intention and brand loyalty were stronger when it was mediated by customer relationship. From a theoretical standpoint the results of this study contribute to further understanding the importance of customer relationship in social media marketing. Whereas for managerial perspective, it determines the social media marketing strategy for improving purchase intention and brand loyalty.