The Influence Of Brand Image, Viral Marketing, And Product Quality On Purchase Intention

Widyarsih, AV Rahajeng; Cahaya, Yohanes Ferry; Chairul, Al Ghifary

doi:10.54099/aijms.v2i1.460

Cited by 2 publications

(2 citation statements)

References 9 publications

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“…2023). Moreover, the standard presumption tests, for example, the ordinariness test, the heteroscedasticity test, the multicollinearity test, the different relapse examination, and the speculation testing (t and f tests) are utilized (Widyarsih et al, 2023)…”

Section: Methodsmentioning

confidence: 99%

Contributions to Customer Satisfaction from Product Quality, Promotion and Price

Ferry Cahaya,

Siswanti,

Mihadi Putra

et al. 2023

JEFMS

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This study tries to examine how product attributes like quality, advertising, and price affect consumer pleasure. People who live in Central Jakarta and use the Shopee app to make purchases make up the study's demographic. For the 100-sample sample employed in this review, non-probability sampling with a purposive examining technique will be used. Utilizing Google forms to disseminate questionnaires, the primary data was collected. The Multiple Linear Regression Test method, the Classical Assumptions Analysis approach, the Pearson Product Moment test, and Cronbach Alpha statistics were used in this study to examine the validity and reliability. to evaluate the theory utilizing IBM SPSS version 26. The findings indicated that Customer Satisfaction is influenced by the variable Product Quality.

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Section: Methodsmentioning

confidence: 99%

Contributions to Customer Satisfaction from Product Quality, Promotion and Price

Ferry Cahaya,

Siswanti,

Mihadi Putra

et al. 2023

JEFMS

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“…Hence, it is imperative for organizations to prioritize the development and sustenance of a favorable brand image in order to augment customer inclination to make purchases and attain a competitive advantage in the market. (Iskamto & Rahmalia, 2023) (Suleman et al, 2023) (Widyarsih et al, 2023) (Malik & Tabuena, 2023) (Imaaduddin et al, 2022) H4: Brand Image is positively related to Intention to Use Paylater.…”

Section: The Influence Of Brand Image On Intention To Usementioning

confidence: 99%

The Role of Brand Image and Perceived Risk on the Attitude and Intention to Use Paylater Services in Generation Z.

Susilo,

Dewi,

Whyte

2024

JMBI UNSRAT

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This study investigates the impact of Brand Image and Perceived Risk on Attitude and Intention to Use Paylater services among Generation Z in Indonesia's growing financial technology landscape. Paylater, a widely adopted service, facilitates cashless fulfilment of needs. This study focusing on Generation Z which domicile in Java Island Indonesia. The aim of this study is to elucidate Paylater's significance as an emerging financial solution, providing insights to manage user risks and enhance understanding of consumer decision-making processes. Data from 125 respondents collected via questionnaires and analysed using Partial Least Square (PLS), the study reveals significant associations that the existence of Brand Image has significant impact to attitude and attitude is significant to Intention to use Paylater. This path are the most important variables that has greatest value impact to influence Paylater’s intention to use. However, Brand Image's impact on Intention to use Paylater is insignificant. The existence of Perceived Risk significantly influences Attitude. The result also prove that brand image and perceived value are not directly significant to paylater’s intention to use.

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The Influence Of Brand Image, Viral Marketing, And Product Quality On Purchase Intention

Cited by 2 publications

References 9 publications

Contributions to Customer Satisfaction from Product Quality, Promotion and Price

Contributions to Customer Satisfaction from Product Quality, Promotion and Price

The Role of Brand Image and Perceived Risk on the Attitude and Intention to Use Paylater Services in Generation Z.

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