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This study examined the relationship between self-enhancement and third-person perception. It also investigated the behavioral consequences of third-person perception within a theory of reasoned action framework. A survey on the issue of Internet pornography was administered to 462 undergraduate students. A positive relationship was found between self-enhancement and third-person perception. Behavioral attitude emerged as a key mediator in the relationship between thirdperson perception and intention to support Internet censorship. Subjective norm overall was not an important factor in the perception-intention relationship. The lack of impact for subjective norm, however, had causes that varied across gender.The notion of the third-person effect (Davison, 1983) consists of two interrelated hypotheses. The first hypothesis is that people tend to perceive mass media as having greater effect on other people than on themselves. The second hypothesis is that this discrepancy in perception can have important behavioral consequences. These hypotheses have generated abundant

Using the risk perception attitude (RPA) framework and the 2005 Health Information National Trends Survey data, this research investigated the role of perceived personal risk, perceived comparative risk, response efficacy, communication efficacy, and anxiety in smokers' active cancer information seeking. The RPA predictions on the interactions between perceived personal risk and the two efficacy measures were not supported. Perceived personal risk and response efficacy were associated with cancer information seeking both directly and through the mediation of anxiety. Optimistic comparative risk perceptions were associated with less anxiety and were found to moderate the relationship between perceived personal risk and cancer information seeking. Surprisingly, communication efficacy emerged as a negative predictor of cancer information seeking. Theoretical and practical implications of these findings are discussed.

BackgroundWomen are concerned about reducing their breast cancer risk, particularly if they have daughters. Social media platforms, such as blogs written by mothers, are increasingly being recognized as a channel that women use to make personal and family health–related decisions. Government initiatives (eg, Interagency Breast Cancer and Environmental Research Coordinating Committee) and researchers have called for scientists and the community to partner and disseminate scientifically and community-informed environmental risk information.ObjectiveWe developed and evaluated a blog intervention to disseminate breast cancer and environmental risk information to mothers. We teamed with mommy bloggers to disseminate a message that we developed and tailored for mothers and daughters based on scientific evidence from the Breast Cancer and the Environment Research Program (BCERP). We posited that the intervention would influence women’s exposure to, acceptance of, and beliefs about environmental risks while promoting their intention to adopt risk-reducing behaviors.MethodsUsing a quasi-experimental design, we recruited 75 mommy bloggers to disseminate the breast cancer risk message on their respective blogs and examined the impact of the intervention on (1) readers exposed to the intervention (n=445) and (2) readers not exposed to the intervention (comparison group; n=353).ResultsFollowing the intervention, blog reader scores indicating exposure to the breast cancer risk and prevention information were greater than scores of blog readers who were not exposed (or did not recall seeing the message; mean 3.92, SD 0.85 and mean 3.45, SD 0.92, respectively; P<.001). Readers who recalled the intervention messages also had higher breast cancer risk and prevention information satisfaction scores compared with readers who did not see (or recall) the messages (mean 3.97, SD 0.75 and mean 3.57, SD 0.94, respectively; P<.001). Blog readers who recalled seeing the intervention messages were significantly more likely to share the breast cancer risk and prevention information they read, with their daughters specifically, than readers who did not recall seeing them (χ21=8.1; P=.004). Those who recalled seeing the intervention messages reported significantly higher breast cancer risk and prevention information influence scores, indicative of behavioral intentions, than participants who did not recall seeing them (mean 11.22, SD 2.93 and mean 10.14, SD 3.24, respectively; P=.003). Most women ranked Facebook as their first choice for receiving breast cancer risk information.ConclusionsResults indicated that blog readers who were exposed to (and specifically recalled) the BCERP-adapted intervention messages from mommy bloggers had higher breast cancer risk and prevention information exposure scores and higher breast cancer risk and prevention information satisfaction and influence scores than those who did not see (or recall) them. Mommy bloggers may be important opinion leaders for some women and key to enhancing the messaging, delivery, an...

ABSTRACT. For exploring vegetarian eating in contemporary Guangzhou, this article employs the concept of 'ethical eating' and the framework of ethical consumption as outlined by Clive Barnett and his coauthors to examine food practices in a vegetarian restaurant through two dimensions: the restaurant dimension and the consumer dimension (2005b). Drawing on the ethnographic observations and interviews on food practices in a vegetarian restaurant conducted by Refreshing Vegetarian Food (Yixin Su Shi), in Guangzhou, the capital city of Guangdong province, this article argues that, on the one hand, the restaurant can provide an ethical environment for vegetarian eating and connects ethics and human bodies encountered through eating experiences. On the other hand, the restaurant is reshaped as an ethical food space through the performance of consumers' social identities and "self-other" relations.