In December 2019, a novel laboratory-confirmed coronavirus (2019-nCoV) infection, which has caused clusters of severe illnesses, was first reported in Wuhan, the capital of Hubei province, China. This foodborne illness, which reportedly most likely originated in a seafood market where wild animals are sold illegally, has transmitted among humans through close contact, across the world. The aim of this study is to explore health/risk perceptions of and attitudes toward healthy/risky food in the immediate context of food crisis. More specifically, by using the data collected from 1008 respondents in January 2020, the time when China was hit hard by the “Corona Virus Disease 2019” (COVID-19), this study investigates the overall and different generational respondents’ health/risk perceptions of and attitudes toward organic food and game meat. The results reveal that, firstly, based on their food health and risk perceptions of healthy and risky food, the respondents’ general attitudes are positive toward organic food but relatively negative toward game meat. Secondly, older generations have a more positive attitude and are more committed to organic food. Younger generations’ attitude toward game meat is more negative whereas older generations attach more importance to it because of its nutritional and medicinal values. In addition, this research also indicates that the COVID-19 crisis influences the respondents’ perceptions of and attitudes toward organic food and game meat consumption. However, the likelihood of its impact on older generations’ future change in diets is smaller, which implies that older generations’ food beliefs are more stable.

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a b s t r a c tOver the past decade, e-commerce has spread throughout China, providing an economic advancement opportunity for those in the lower classes of society. Villages who specialise in e-commerce, such as the Taobao villages, are booming. Taobao villages constitute an exciting phenomenon that has changed both the pattern of the rural economy, as well as the social foundation of rural daily life. This paper explores how everyday life in rural China has changed in response to the development of the network economy. Using Junpu village in Guangdong Province as a case study, our findings suggest that the development of e-commerce and network technology has changed the common values held towards rural life, the affection felt for the village, and the pace of life of local people. This development has also led to social separation in rural China. However, the intrusion of this new force of network economy has been resisted by local cultural structures such as family, clans, religion, and gender dynamics, leading to an unprecedented hybrid rurality. While network development has brought about the influence of modernity, the Chaoshan tradition of Junpu village has persisted and continued to be a part of life in this new stage of social life. The social milieu in rural China has been reconstructed and blends the alienation brought on by the operation of a network economy with the resistance felt from the practice of local cultural traditions.

The back‐to‐the‐land migration has become an emerging phenomenon in the developing countries over recent years. In this context, more and more people go to the countryside to practice peasant‐like agriculture, which gives rise to the ‘repeasantisation’. This research aims to understand the relations between new farmer identity and an emerging agricultural regime in recent years in China. It investigates how the new farmer identity is (re)constructed in their interactions with organic farming. Drawing on identity theory and concepts of ‘post‐productivism’ and ‘new peasantry’, empirical evidence shows that by performing a new agricultural regime, farmer identity has been redefined. On the one hand, the new farmer identity is shaped by their farm as a ‘significant symbol’, and is maintained and reinforced by their interactions with the farm and consumers. On the other hand, the new farmer identity is contested by common social thoughts of ‘farmer’. However, they fashion new boundaries to differentiate themselves from traditional farmers with stereotypes and elite discourses. Contributing to the post‐productivism debates, this research argues that the shifting meanings of farmer and farming in this new agricultural movement show the emergence of a post‐productivist agricultural regime in China.

As a medium for delivering modernity, movie theaters have faithfully recorded the dialogue between modernity and local daily lives. In contrast to modern movie theaters, traditional cinemas are distinguished by their long history, through which they reflect the changing connotations and social construction of modernity over time. Based on detailed analysis of the historical and social characteristics of Nanguan cinema, a 100-year-old movie theater in Guangzhou, China, we reach the following two conclusions: first, shaped by local traditional culture, the practice of moviegoing localizes modernity with a distinctive grassroots feature that enlivens everyday lives; second, moviegoing at traditional theaters in modern metropolitan areas has further enriched the connotations of modernity by providing a nostalgic experience for audiences.