“…The Risk Perception Attitude Framework is especially relevant to our investigation because it conceptualizes cognitive risk perceptions as a property of the individual and not as a property of the message, as in Witte's (1994) extended Parallel Processing Model. The Risk Perception Attitude Framework has also been used to predict health protective behaviors to protect against a variety of risks (Real, 2008;Rimal & Juon, 2010;Wong, 2009) as well as health related intentions Sullivan, Beckjord, Rutten, & Hesse, 2008), knowledge ) and information seeking (Real, 2008;Rimal & Juon, 2010;Turner, Rimal, Morrison, & Kim, 2006;Zhao & Cai, 2009). Most of these studies, particularly those using survey-based rather than experimental research, have provided at least some support for the model.…”