Kertas konsep ini membincangkan kepentingan komunikasi strategik dalam organisasi. Komunikasi strategik merupakan komunikasi berencana, terancang dan digunakan untuk mencapai matlamat organisasi. Komunikasi perlu dilihat sebagai suatu yang konstitutif, berlandaskan perancangan yang teliti, pelaksanaan yang berhati-hati serta penilaian yang berterusan. Dalam konteks kertas ini, sorotan literatur telah dibuat dan disintesiskan mengikut tema tertentu. Antaranya ialah perbincangan tentang skop komunikasi strategik yang boleh dilihat dalam konteks pendekatan, model dan konsep. Skop yang dibincangkan adalah pelbagai iaitu daripada suatu yang bersifat umum hinggalah kepada suatu yang bersifat khusus. Tema seterusnya yang disoroti ialah peranan komunikasi strategik dalam organisasi. Peranannya yang paling banyak dibincangkan ialah untuk mencari solusi dalam isu komunikasi keorganisasian, diikuti meningkatkan morale pekerja dan mengurangkan konflik emosi, menguruskan reputasi sektor awam dengan berkesan dan mendorong kepada proses perubahan keorganisasian. Komunikasi strategik turut dilihat dari perspektif keberkesanan komunikasi dan impaknya kepada organisasi. Dalam konteks ini, kajian lepas banyak membincangkan tentang elemen yang terkandung dalam komunikasi strategik yang mendorong kepada pencapaian komunikasi berkesan. Antaranya ialah pola komunikasi yang digunakan iaitu baik berupa arah komunikasi, saluran komunikasi, kandungan komunikasi dan gaya komunikasi. Aspek lain yang dilihat ialah peranan kepimpinan, hubungan interpersonal, perancangan, pelaksanaan dan penilaian komunikasi. Kata kunci: Komunikasi strategik, pola komunikasi, perancangan komunikasi, pelaksanaan komunikasi, penilaian komunikasi.
New media or social media in the globalised world progress along with new technology, facilitating the acquirement of new and prompt information. Technological advances provide more control over the media and the means to acquire information from the media. Both social and global media play a crucial role in times of conflict and crisis to construct reality to form public opinion. News in mass media is constructed because there is demand for current and accurate information and the mass media does not stand in a vacuum. Indeed, the media stands in the midst of social reality full of enthusiasm, self-interest, conflict and multi-faceted facts. Audience now received information from channels that are reachable and they are comfortable with and this is in line with the new media. Media has been regarded as a part of a nation’s strength that works through ideology that raises the audience’s conscience on a group of powerful individuals. It is a powerful tool to create space to represent ideologies, to dissemination information and to spread discourses among the locals. Thus, this conceptual paper will show the forces of social media that is able to raise the audience’s conscience on their rights to gain knowledge and information and, subsequently, to create space to represent ideologies, to disseminate information and to spread discourses amongst them
The dilemma between war and peace has often created continuous debates among many people even though their countries are not involved in the act of war. What they see on television or read on the Internet and in the newspapers are enough to incite emotions and feelings. Some took to the streets and joined street demonstrators who demonstrate against the act of aggression and war in certain countries. While others, would be glued to the television or the Internet, following minute details on the act of war and silently condemning the perpetrators of war. There are also groups of individuals who are indifferent to what is happening around them. In other words, people react to war news in many ways. Moreover with the potential of the mass media to provide neutral and objective reporting of war and peace, one may ask, how do the media perform in times of conflicts and war. Based on a survey of the Malaysian audience, this paper tries to dwell into how the people of a non-warring country like Malaysia, perceives the act of war. To what extent do they see the role of the media in propagating peace and how do they conceptualise the notion of Peace Journalism.
This paper aims to delve into the history of broadcasting in Malaysia since the 1980s. We will go down memory lane and see the inception of the first private television station in the country -Sistem Television Malaysia Berhad (STMB) or better known as TV3 which received its licensed in 1983. This paper also looks at the question of ownership as there are strong political and economic ties between the government and the media. While privatization is a goal in the business sector, a free press without government restrictions is not. The government controls the presses and the publishing enterprises throughout Malaysia. Privatization of this television station was one of the initial efforts to transfer media ownership from the government to the private sector. That was in the initial stages of development. Now TV3 sits under Media Prima Berhad, a company listed on the Main Board of Bursa Malaysia and is Malaysia's leading integrated media investment group. It currently owns 100 per cent equity interest in TV3, 8TV, NTV7 and TV9. In addition, Media Prima now owns more than 96.85 per cent equity interest in The New Straits Times Press (Malaysia) (NSTP) Berhad, one of Malaysia's largest publisher which publishes three national newspapers; the New Straits Times, BeritaHarian and Harian Metro. It also owns three radio networks, Fly FM, Hot FM and One FM. This paper also looks at Malaysia's first cable network popularly known as ASTRO. ASTRO is the brand name of the Malaysian direct broadcast satellite pay television service. It transmits digital satellite television and radio to households in Malaysia and Brunei. Astro is an acronym for All-Asian Satellite Television and Radio Operator. Astro is owned and operated by MEASAT Broadcast Network Systems, a wholly-owned subsidiary of Astro All Asia Networks. The other entity under study is Radio Televisyen Malaysia or better known as RTM, a government owned television network.
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