Unemployment is a current issue that happens globally and brings adverse impacts on worldwide. Thus, graduate employability is one of the significant elements to be highlighted in unemployment issue. There are several factors affecting graduate employability, traditionally, excellent academic performance (i.e., cumulative grade point average, CGPA) has been the most dominant element in determining an individual's employment status. However, researches have shown that not only CGPA determines the graduate employability; in fact other factors may influence the graduate achievement in getting a job. In this work data mining techniques are used to determine what are the factors that affecting the graduates. Therefore, the objective of this study is to identify factors that influence graduates employability. Seven years of data (from 2011 to 2017) are collected through the Malaysia's Ministry of Education tracer study. Total number of 43863 data instances involved in this employability class model development. Three classification algorithms, Decision Tree, Support Vector Machines and Artificial Neural Networks are used and being compared for the best models. The results show decision tree J48 produces higher accuracy compared to other techniques with classification accuracy of 66.0651% and it increased to 66.1824% after the parameter tuning. Besides, the algorithm is easily interpreted, and time to build the model is small which is 0.22 seconds. This paper identified seven factors affecting graduate employability, namely age, faculty, field of study, co-curriculum, marital status, industrial internship and English skill. Among these factors, attribute age, industrial internship and faculty contain the most information and affect the final class, i.e. employability status. Therefore, the results of this study will help higher education institutions in Malaysia to prepare their graduates with necessary skills before entering the job market.

New media or social media in the globalised world progress along with new technology, facilitating the acquirement of new and prompt information. Technological advances provide more control over the media and the means to acquire information from the media. Both social and global media play a crucial role in times of conflict and crisis to construct reality to form public opinion. News in mass media is constructed because there is demand for current and accurate information and the mass media does not stand in a vacuum. Indeed, the media stands in the midst of social reality full of enthusiasm, self-interest, conflict and multi-faceted facts. Audience now received information from channels that are reachable and they are comfortable with and this is in line with the new media. Media has been regarded as a part of a nation’s strength that works through ideology that raises the audience’s conscience on a group of powerful individuals. It is a powerful tool to create space to represent ideologies, to dissemination information and to spread discourses among the locals. Thus, this conceptual paper will show the forces of social media that is able to raise the audience’s conscience on their rights to gain knowledge and information and, subsequently, to create space to represent ideologies, to disseminate information and to spread discourses amongst them

Organization has always placed emphasis on the publics who would determine its life span. In the context of higher education institution, graduates are the main public whereby their marketability is the key measurement of a university’s effort in the human resources development. Hon & Grunig (1999) identify two types of organizational relationship from public perspectives. The communal relationship is said to focus more on the surrounding and balance effect whilst exchange relationship is more inclined towards organizational self interest from the viewpoint of the public. From a different perspective on these two types of relationship, what exactly is the correlation between the student’s soft skills as claimed to be the determinant of their future employability after graduation? This problem has definitely tapped the interest of researchers to conduct an empirical study in order to examine the views of a university’s final-year undergraduates regarding the relationship of university-student and relate it to the seven dimensions of soft skills, namely communication skills, critical and problem solving skills, teamwork skills, continuous learning and information management skills, entrepreneurship skills, professional moral and ethics as well as leadership skills. Perceptions from 115 students were studied through face-to-face survey method. Communal relationship was proven relationally positive with communication skills, critical and problem solving skills, teamwork skills, continuous learning and information management skills, and entrepreneurship skills while exchange relationship was inversely related with professional moral and ethics

The studies of framing have been so far focusing on the analysis of media effects or the frame-setting process. Comparatively, the process of building media frames that takes place in the newsrooms has received meagre attention from the scholars. And traditionally, most of the studies that investigate frame-building process have their attention centred on the internal factors, including newsroom practices and characteristics of the journalist. External factors, especially the interaction between media and news sources, are thus far being overlooked. On that account, this study seeks to examine the influences of the above two variables on frame-building process through examination of a contemporary issue in Malaysia -teaching Mathematics and Science in English. The scrutiny of the role of news sources in the process of frame-building may contribute significantly to the knowledge of framing studies. Based on the 1,156 units of analysis collected from five Malaysian Chinese dailies, the study's findings show that news sources or frame sponsors are comparatively more influential in the frame-building process.

The present study is among the first to examine external assets as predictors of positive emotions among at-risk youth. The study aims to examine the associations of external assets with positive emotions, determine external assets as a predictor of positive emotions in phase 1, and see if these predictors were consistently established in phase 2. At first contact, 403 participants from lowincome apartments in the suburbs of Kuala Lumpur, aged 13-25 years were asked to complete the 25 Developmental Assets, Malaysian version. The participants were also invited to participate in social activities organized by the PERMATA community. The same participants were approached four months later to examine the stability of measures. Multiple regression analysis revealed support is the most significant predictor of positive emotions at phase 1 whilst positive peer influence, family boundaries and caring neighborhood are the significant predictors at phase 2. Results suggested that the presence of other external assets can enhance the positive development of at-risk youth, however, the support must be present to some extent in the first place.

Media are said to set the public agenda. However, the actual scenario of a public agenda among the Malay and Chinese communities in Malaysia has yet to be ascertained. This study employs both content analysis and survey to examine media and public agenda of two major ethnic groups during the 2008 General Elections. In total, 9,135 news items, relating to elections, were obtained from three major languange newspapers, comprising Utusan Malaysia, Berita Harian, Sin Chew Daily, Nanyang Siang Pau, The Star, and New Straits Times, during the campaign period. There were 12 important issues identified. Overall, the study found media agenda had no significant rank-order correlation with the public agenda, or the important issues raised by 1,454 Malay, Chinese, and Indian respondents nationwide. The same happens to the Malay media agenda with Malay public agenda. The study found the Chinese media agenda to have a significant rank-order correlation with the Chinese public agenda suggesting the newspapers influence among the Chinese readers on what to think about. Ethnic newspapers therefore could be setting the agenda for the various ethnic groups during elections.

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Blog began to attract people in Malaysia in 1998 when bloggers actively wrote about political matters and current issues. Blogs have then become an influential medium of news reporting after the mass community rejects mainstream media which often shows favoritism to the government party. This paper examines how a generic frames used by the bloggers in Malaysia pre and post 13 th General Election (GE). A comparison on two groups of blog is made which involved Pro-Barisan Nasional (BN) and Pro-Pakatan Rakyat (PR) to see the differences in the use of frames by the bloggers. Five generic frames with 20 attributes statement by Semetko & Valkenburg has been adapted in this study. Quantitative content analysis approach was used and the results showed that conflict frame and responsibility frame are at a relatively high level use while the human interest frame, morality frame and economic consequences frame are at the low level of use. However, there are some differences in terms of the use of frames by both groups of blogger even at different political views. The results of the study clearly show that both groups of bloggers have emphasized more conflict frames in all the issues debated.