The aimed of this community service activity is to increase understanding of the village stakeholders, members of the BPD and community representatives in the village
This study aims to analyze the effect of brand image on consumer loyalty Telkomsel in the city of Surakarta with consumer satisfaction and brand trust as mediating variables. This study uses quantitative research methods, and sampling is carried out using non-probability methods. The number of respondents used was 167 respondents. This research uses SEM Smart PLS analysis method. The results showed that the variable (1) brand image had a positive and significant effect on customer satisfaction, (2) brand image has a positive and significant effect on brand trust, (3) customer satisfaction has a positive and significant effect on customer loyalty (4) brand trust has a positive and significant effect on consumer loyalty (5) consumer satisfaction has a positive and significant effect on brand trust, (6) brand image has a positive and significant effect on consumer loyalty. In addition, the variables of consumer satisfaction and brand trust significantly prove as mediate partially.
The economic crisis has happened repeatedly. But with the existence of the Covid-19 Pandemic, causes and effects of the crisis were increasingly felt in real terms both by micro and macro. The purpose of this paper is to analyze qualitatively using various methods of enriching literature, the causes of crises and their solutions. The methodology of analysis of Islamic economics used in this paper is to link references from sources of Islamic law in the form of the Koran and As-Sunnah with the facts that are the object of the law. The analysis shows that the main causes of the economic crisis are: bad behavior of economic agents, external factors and events, poor governance, fiscal and monetary system instability. While alternative solutions in the perspective of Islamic Economics include: changing the bad behavior of economic agents, implementing economic management according to Sharia, creating social and political stability, stabilizing the fiscal and monetary system.
Micro Small Medium Entreprises (MSMEs) have contributed significantly to the regional economy over the years. UMKM are also one of the sectors that have the strength to withstand various economic shocks. This strength can be seen from the enthusiasm to continue producing so that employees can continue to work even though income has decreased. However, the Covid-19 Pandemic that is currently underway provides a different surprise. Various government policies, such as restricting outdoor activities and advice not to crowd, have made it difficult for MSMEs , especially the food and beverage sector, to offer their products. MSMEs must immediately innovate in marketing. When store operating time is limited in order to prevent the spread of the Covid-19 virus and consumers who are worried about shopping directly in stores, MSMEs can use online marketing so that products can be remembered and purchased by consumers. Universities have an obligation to participate in helping MSMEs to survive. Through community service activities, a team of lecturers and students at the Muhammadiyah University of Surakarta conducted a knowledge transfer program and online marketing skills at food and beverage MSMEs in Sragen Regency. This community service activity provides assistance in making product photos and brochures equipped with interesting captions, as well as online marketing videos for MSMEs in Sragen Regency.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.