The conceptual view on the unity of productive forces and industrial relations in modern social structures of production expressing the active relation of people to the accumulation of material goods as an indicator of the spiritual development of the social structure has been presented in the work. It is proved that the technological basis of society is a state priority of structural changes in the economy, which determines the rates of economic growth regardless of the level of development. The new paradigm, which was called "technological method of production" as a dynamic system of not only production forces, but also of technological production relations, due to the optimization of internal production processes transformed into a system of technological relations, the nature of which is determined by the nature of the operation or transition in the technological process, has been conceptually substantiated.
The methodology contexts of perceiving complex self-governing socio-economic systems as planetary-civilizational social systems are theoretically substantiated in the article. Awareness of the essence of modern global and planetary crisis of civilization makes it possible to make sure that the planet Earth, which on the basis of classical approaches is traditionally perceived as a financial and economic one, should be considered methodologically as a planetary civilizational social system. Outstanding thinkers of our time, scientists from many highly developed countries have unequivocally proved that its main cause is the spiritual decline of society, the decline of the holistic consciousness of the subjects of society, orientation towards the definition of one-sided logical-mental intelligence, the loss of moral values and responsibility for the creation of man, the growing distrust to public administration institutions. All this emphasizes the inconsistency of a qualified and competent search the directions and mechanisms for overcoming the planetary-civilizational crisis of society. Therefore, the primary task of planetary civilization development is the need for a radical change in worldview, which would be based on life values: protecting people’s health, education, as the acquisition of new knowledge, peaceful coexistence, the dignity of man as such, trust and harmony in relations between people and people with nature. From a scientific point of view, this cardinal change in the worldview consists in the transition from target to value rationality based on the deepening of spiritual and moral factors that should set the vector of anti-crisis environmentally friendly thinking regarding all management decisions in the field of practical actions to reform national and global economic systems.
The production potential of an agricultural enterprise is a set of interacting production, labor and other resources at the disposal of this enterprise . The qualitative and quantitative parameters of these resources, as well as their degree of integration interaction, largely determine the production capabilities of an agricultural enterprise as an economic entity. At the same time , in our opinion , the production potential determines only the potential ability of an enterprise to produce goods or services , and therefore , in our opinion, it cannot be a fully objective indicator of its usefulness. The production potential of the enterprise can be fully realized, provided that its characteristics and its components meet certain parameters of the manufactured products.In the conditions of market competition, success can be achieved only if there is a high quality of the products produced.The production potential to a certain extent depends on the quality of products that are produced by the enterprise. The agricultural sector of the economy is labor-intensive, so the quality of manufactured products, and therefore the production potential of an agricultural enterprise, depends on successful motivation to work.
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