PKM activities are a continuation of previous activities. Where this advanced entrepreneurship program is focused on training activities on marketing and product development. The partner in the activity is the Setu batik home business cooperative group in South Tangerang. Given that there are still partners' problems regarding marketing strategies and product development that have not been carried out optimally. For this reason, PKM activities aim to provide understanding to partners about marketing strategies and product development strategies, so that partners can have knowledge in increasing batik sales. The method used includes: training in marketing theory and product development. Provide assistance in preparing product development steps. The results of the activity indicated that there was an increase in partners' knowledge about marketing and product development. The training provided on marketing strategies, namely product strategy, price, place and promotion has run smoothly. Training and socialization on product development, and entrepreneurship programs have been conducted in accordance with the needs of partners. Includes an explanation of the stages of product development consisting of: Idea generation; Idea screening;. Development and Testing concept;Marketing strategy development;Business analysis; Product development;Market testing and Commercialization. This training has provided partner insights for new product development with simple motives. Furthermore, partners can develop products in an effort to increase the variety of products to be sold ABSTRAK:Kegiatan PKM merupakan kelanjutan dari kegiatan sebelumnya. Program enterpreneurship lanjutan ini difokuskan pada kegiatan pelatihan tentang pemasaran dan pengembangan produk . Mitra yang menjadi tempat kegiatan adalah kelompok koperasi usaha rumah batik Setu di Tangerang Selatan. Mengingat masih adanya permasalahan mitra tentang strategi pemasaran dan pengembangan produk belum dilakukan secara optimal. Untuk itu kegiatan PKM bertujuan memberikan pemahaman pada mitra tentang strategi pemasaran dan strategi pengembangan produk, agar mitra dapat memiliki bekal pengetahuan dalam meningkatkan penjualan batik. Metode yang dilakukan meliputi:pelatihan teori pemasaran,dan pengembangan produk. Melakukan pendampingan dalam menyusun langkah langkah pengembangan produk. Hasil kegiatan menunjukkan terjadi peningkatan pengetahuan mitra tentang pemasaran Pelatihan yang diberikan tentang strategi pemasaran yaitu strategi produk, price,place dan promotion telah berjalan dengan lancar. Pelatihan dan sosialisasi tentang pengembangan produk, dan program entrepreneurship telah dilakukan sesuai dengan kebutuhan mitra. Meliputi penjelasan tahapan pengembangan produk terdiri dari: Idea generation (Pemunculan gagasan). Idea screening (Penyaringan gagasan) . Concept development and testing (Pengembangan dan Pengujian konsep.) Marketing strategy development (Pengembangan strategi pemasaran). Business analysis (Analisis bisnis). Product development (Pengembangan produk), Market testing (Pengujian pasar) dan Commercialization (Komersialisasi). Pelatihan ini telah memberikan wawasan mitra untuk pengembangan produk baru dengan motif yang sederhana. Selajutnya mitra dapat melakukan pengembangan produk dalam upaya meningkatkan variasi produk yang akan dijual
The implementation of augmented Reality (AR) in educational settings has become popular due to AR's beneficial effects on the learning process. Because of how readily and successfully conceptual context may be shown as digital components, this technique is one of the most popular learning fads of the present day. In conclusion, this study aims to investigate how augmented reality technology is employed in Malaysian educational institutions from the viewpoints of Malaysian educators. A significant conclusion from the study indicated that teachers were interested in augmented reality technology due to its unique qualities. Keywords: Augmented Reality, Malaysian Education, Educator Perspective, Pedagogy Enhancement eISSN 2514-751X © 2022. The Authors. Published for AMER & cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under the responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers and cE-Bs (Centre for Environment-Behaviour Studies), College of Built Environment, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/aje-bs.v7i23.417
This study aims to produce a marketing model design based on CRM (Customer Relationship Management), in establishing long-term relationships with retailers and in increasing customer loyalty. The case study was conducted at PT Jaya Pangan Makmur which is engaged in the coffee business with the Harum Sweet brand. The implementation method with literature study, secondary and primary data was carried out to produce a model. The results of the activity show the marketing strategy design model based on CRM (Customer Relationship Management), in establishing long-term relationships with retailers, in introducing the existence of sweet fragrant coffee to the community. It is necessary to use information and communication technology to develop the functions of CRM which include strategic, operational and analytical functions. Customer-centered strategy that aims to win and retain customers, plays a strategic role in attracting and retaining its customers. Operations focuses on automating customer-facing processes such as sales, marketing, and customer service. Analytical CRM transforms customer-related data into customer-based data that is decrypted in the customer database program. It is important for companies to have customer data based, in order to maintain continuity of customers and ultimately reduce costs. The implementation of the Customer Relationship Management (CRM) program will help companies strengthen relationships with customers which can reduce costs and increase productivity and profitability in the business.
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