No abstract

Factors affecting the real estate market are of great importance worldwide. This study will investigate the factors influencing Saudis to purchase real estate. The study examine the effect of attitude, subjective norm, perceived behavior control and demographics on the intention to purchase real estate. Taking into account that demographics (Citizenship) as a moderator, a total of 450 questionnaires were distributed to respondents in Jeddah. Based on 322 questionnaires collected, the results show that there is a positive significant relationship between Attitude, and Subjective Norm toward the intention to purchase real estate, while the Perceived Behavior Control has not. demographic (Citizenship) were found not to have a moderating effect on the relationship between independents and the customers' intention to purchase real estate among Saudis.

No abstract

Factors affecting the real estate market are of great importance worldwide. This study will investigate the factors influencing Saudis to purchase real estate. The study examines the effect of Knowledge and learning, Personality, Social class, and family members (Spouse, Children, and Parents) on the intention to purchase real estate. A total of 300 questionnaires were distributed to respondents in Jeddah. Based on 220 questionnaires collected, the results show that knowledge and learning, children's influence, and parents had a positive effect on the intention to purchase real estate, while the personality, social class, and spouse had no effect on the relationship between independents and the customers' intention to purchase real estate among Saudis.