Factors influencing Malaysian Muslims to patronage halal restaurants – ambience as a mediator

AL-Nahdi, Tawfik Salah; Islam, Md. Aminul

doi:10.54784/1990-6587.1198

Cited by 12 publications

(8 citation statements)

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“…Subjective norm is, in fact, a key point of Malaysians in decision-making as they live as a collective group (Mackie et al, 2015) and, at the same time, will be influenced by the lifestyles and practices of others. The previous study's findings also confirm that subjective norm plays a role in influencing the intentions of Muslims in Malaysia to patronise Halal restaurants (Al-Nahdi & Islam, 2011). Hence, the hypothesis is: H2a: Subjective norm has a positive relationship with the intention to patronise the Halal Certified Restaurant H2b: Subjective norm has a positive relationship with the intention to patronise the Muslim Friendly Restaurant…”

Section: Subjective Normsupporting

confidence: 59%

“…There were numerous past studies on restaurant patronisation by Malaysian Muslims, but they were generally focused on Malaysia (Al-Nahdi & Islam, 2011;Derahman et al, 2017;Halimi et al, 2021) and the Theory of Planned Behavior (TPB) opted as the theoretical framework. Thus, this study aims to determine the relationship between each component of TPB, i.e.…”

Section: Introductionmentioning

confidence: 99%

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Intentions’ Determinants of Malaysian Muslim Travellers to Patronize Restaurants in South Korea

Jaihan

Hashim

Ahmad

2022

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Observations of Muslim travellers have shown their interest in travelling in Muslim minority countries, particularly South Korea. However, the number of Halal Certified Restaurant (HCR) is inadequate, restricting their gastronomic experience. Another alternative is restaurants that do not have Halal certification but also provide Halal food, known as Muslim Friendly Restaurant (MFR). Thus, the intention of Malaysian Muslim travellers to patronise the restaurants was investigated by applying the extended Theory of Planned Behavior (TPB). Through the distribution of questionnaires, 310 data were successfully collected. However, after the data screening process, only 292 data were found to be valid for further analysis using SPSS 26 and SmartPLS 3.2.8. The three factors in TPB, namely attitude, subjective norm, and perceived behavioural control, were significant and positively related to the intention to patronise HCR and MFR. However, religiosity and restaurant attributes did not significantly impact the intentions.

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Section: Subjective Normsupporting

confidence: 59%

Section: Introductionmentioning

confidence: 99%

Intentions’ Determinants of Malaysian Muslim Travellers to Patronize Restaurants in South Korea

Jaihan

Hashim

Ahmad

2022

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“…The attitudes of others have an impact on patronage intention and decision (Al-Nahdi et al, 2009). The phrase "attitudes of others" describes the extent to which a customer's buying decision and selection of a particular product from a range of items are influenced by the attitudes of others around them.…”

Section: Past Behaviormentioning

confidence: 99%

Applying Extended Theory of Planned Behavior to Investigate Consumer Purchase Intention toward Street Food Vendors

Mai,

Binh

2023

VNU-JEB

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This study aims to explore the factors that influence the behaviour of consumers towards Hanoi street food vendors by applying the extended Theory of Planned Behavior (e-TPB) which includes six constructs - attitude, subjective norm, perceived behavioral control, and social media and past behavior and purchase intention. Using a quantitative research approach, data was collected from 181 respondents through an online survey and using the analysis technique is SPSS version 22 and Smart PLS 3.0. The findings indicate that social media, having the highest regression weight, become the most significant predictor of purchase intention, following by subjective norms, perceived behavioral control and attitude. The study also reveals that previous behavior had a favorable impact on attitude, perceived behavioral control, subjective norms, and social media, but not on purchase intention. The study will increase our understanding of the variables influencing consumers’ intentions to purchase street food in Hanoi. Recommendations and implications for marketing-related street food selling strategies are discussed.

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“…Adapun variabel yang berpengaruh terhadap attitude yaitu purchase intention yang mengacu terhadap sejauh mana individu mempunyai penilaian dari perilaku atau tindakan yang bersangkutan dimana penilaiannya yang menguntungkan atau penilaian yang tidak menguntungkan (Al-nahdi & Islam, 2011). Penelitian mengenai purchase intention pada konsumen yang dilakukan oleh (Handriana et al, 2020) menunjukkan bahwa purchase intention dipengaruhi oleh attitude, trust, dan halal awareness.…”

Section: Pengembangan Hipotesisunclassified

Anteseden Halal Purchase Behavior

Gabriella

Kurniawati²

2021

Benefit

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There are several determining factors to analyze this research. Among others are religious factors, attitudes, purchase intentions, personal norms, and halal purchase behavior. Methodology – Using hypothesis testing carried out using the structural equation model (SEM) method with the help of AMOS software. This study used 237 respondents using the purposive random sampling method. The sample used in this study were customers who had purchased halal cosmetic products in the last 6 (six) months. Results - Variables that influence in this research are Personal Norm variable on Attitude, Personal Norm variable on Purchase Intention, Personal Norm variable on Halal Purchasing Behavior, Attitude variable on Purchase Intention, Purchase Intention variable on Halal Purchasing Behavior and the Influence of Religion on Purchase Intention, there is an influence of Personal Norms on Purchase Intention, when mediated by Attitude, there is an effect of Attitude on Halal Buying Behavior when mediated by Purchase Intention. Implications - Users of halal cosmetic products must pay more attention to how to improve religion, personal norms, attitudes, purchase intentions, and halal purchasing behavior in purchasing halal cosmetic products so that consumers feel satisfied after purchasing halal cosmetic products. For further research, you can also add and analyze additional factors that affect the quality of halal products, experience, and image of products.

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Factors influencing Malaysian Muslims to patronage halal restaurants – ambience as a mediator

Cited by 12 publications

References 0 publications

Intentions’ Determinants of Malaysian Muslim Travellers to Patronize Restaurants in South Korea

Intentions’ Determinants of Malaysian Muslim Travellers to Patronize Restaurants in South Korea

Applying Extended Theory of Planned Behavior to Investigate Consumer Purchase Intention toward Street Food Vendors

Anteseden Halal Purchase Behavior

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