This study investigates the influence of consumption value on attitude and the repurchase intention of secondhand fashion goods. In addition, this study examines the effect of consumption value on attitudes according to self-confidence in fashion coordination. Questionnaire data from 220 university students who made purchases of secondhand fashion goods were analyzed. The results were as follows. First, there were 5 factor solutions for the consumption value of secondhand fashion goods: rare value, emotional value, functional value, social contribution value, and economic value. Second, rare value, social contribution value and economic value had a positive impact on the attitude toward secondhand fashion goods. Third, attitude had positive impact on the repurchase intention of secondhand fashion goods. Fourth, there was a significant difference in the magnitude of the effect of consumption value on attitude according to selfconfidence in fashion coordination. The results of this study provide various guidelines for marketers or retailers who are interested in secondhand fashion goods.
: This study investigates the perception of conflict and satisfaction factors by salesperson of department store middle management system. This study was performed through a qualitative research method. An in-depth interview was given to 14 fashion shop managers and salespeople who have three or more years of department store work experience. The results show two categories of factors(factors according to power sources and factors according to job environment) that influence the perception of department store middle management system by fashion product salesperson. The factors(according to power sources) were classified into coercive power, reward power, expert/informational power, and referent power. The factors(according to job environment) were classified into physical environment, work conditions, and regulations.
, and Tae Gue Choo Dept. of Fashion Design, Kyungpook National University; Sanju, Korea Abstract : The purpose of this study was to examine the appearance management behavior and its motives according to male consumers' age. A set of questionnaire was administered to 398 male consumers. Data were analyzed by utilizing frequency, factor analysis, ANONA, and Crosstabs. The results showed that factors of the appearance management behavior were classified into such as fashion oriented, figure management, figure improvement, skin care, cosmetic surgery, hair care, and health oriented. The male consumers age in the 20s, were more conscious of the appearance management. The male consumers aged over 40s were more aware of figure management and hair care for better health oriented. Appearance management behavior motives were classified into individuality, sociality, and interest arousal. Most of the male consumers showed higher interests in sociality among appearance management motives for better personal relations at workplace and increasing competitive edge.
: The purpose of this study was to examine the effect of power sources of department store and fashion company, and salesperson's job consciousness on job satisfaction in the middle management system of department store. Questionnaire data from 193 salespeople in the middle management of department store were analyzed by reliability analysis, factor analysis, correlation analysis, multiple regression analysis, hierarchical regression analysis. The results of this study were as follows: First, coercive power, informational and expert power, and referent power of department store had significant effects on job satisfaction. The coercive power of department store had a negative influence on job satisfaction, while informational and expert power, and referent power of department store had a positive influence on job satisfaction. Second, referent power, expert power, reward power, coercive power of fashion company had a positive influence on job satisfaction. Third, referent power of department store had a greater influence on job satisfaction than other power sources. Fourth, job commitment and pride, prospect awareness had a positive influence on job satisfaction, while professional self-awareness had no effect on job satisfaction.
: This study investigated the current curricula for the training of textile design specialists. In-depth interviews were conducted with 6 practitioners working in the textile design industry; subsequently, the curricula offered by 20 textile design-related departments at 4-year and 2-year colleges in Korea were used for the data analysis. The results of this study were: First, the problems of textile design education were ① a limited understanding of commercial designs, ② an education system concentrated on pattern designs, ③ limited creativity and design expression capacity, ④ limited practical ability and the analysis of collection. Second, most textile design departments at Korean colleges were located in the Seoul/Gyeonggi district and Gyeongbuk/Gyeongnam district. Third, textile material and imagination/expression subjects were a limited part of the curricula; subsequently, a long-term and systematic education system (by college year) was required for the use of basic education subjects. Fourth, there was a shortage of practical subjects in college education despite the perception of commercial designs; in addition, a professional design education (by material and use) were an important part of practical business.
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