A Study on Appearance Management Behavior of Male Consumers(I) - Focusing on the Age -

Abstract

, and Tae Gue Choo Dept. of Fashion Design, Kyungpook National University; Sanju, Korea Abstract : The purpose of this study was to examine the appearance management behavior and its motives according to male consumers' age. A set of questionnaire was administered to 398 male consumers. Data were analyzed by utilizing frequency, factor analysis, ANONA, and Crosstabs. The results showed that factors of the appearance management behavior were classified into such as fashion oriented, figure management, figure improvement, skin care, cosmetic surgery, hair care, and health oriented. The male consumers age in the 20s, were more conscious of the appearance management. The male consumers aged over 40s were more aware of figure management and hair care for better health oriented. Appearance management behavior motives were classified into individuality, sociality, and interest arousal. Most of the male consumers showed higher interests in sociality among appearance management motives for better personal relations at workplace and increasing competitive edge.

A Study on Body Image, Sexual Quality of Life, Depression, and Quality of Life in Middle-aged Adults

“…Kim, S. Kang / Asian Nursing Research xxx (2015) 1e8 6 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 stability [40]. On the other hand, middle-aged men's efforts for their appearance focus on maintaining masculine appearance and ideal body shape [53]. Therefore, it is absolutely necessary to develop programs that empower middle-aged adults to improve the perception of their body image in order to improve the quality of life in middle-aged adults on the verge of senescence.…”