The Effect of Consumption Value on Attitude and Repurchase Intention of Secondhand Fashion Goods -The Moderating Role of Self-confidence in Fashion Coordination-

Abstract

This study investigates the influence of consumption value on attitude and the repurchase intention of secondhand fashion goods. In addition, this study examines the effect of consumption value on attitudes according to self-confidence in fashion coordination. Questionnaire data from 220 university students who made purchases of secondhand fashion goods were analyzed. The results were as follows. First, there were 5 factor solutions for the consumption value of secondhand fashion goods: rare value, emotional value, functional value, social contribution value, and economic value. Second, rare value, social contribution value and economic value had a positive impact on the attitude toward secondhand fashion goods. Third, attitude had positive impact on the repurchase intention of secondhand fashion goods. Fourth, there was a significant difference in the magnitude of the effect of consumption value on attitude according to selfconfidence in fashion coordination. The results of this study provide various guidelines for marketers or retailers who are interested in secondhand fashion goods.

The effects of subjective knowledge, altruistic value and consumer self-confidence on the green purchase attitudes and green purchase behaviour of Chinese customers

“…Moreover, many other studies in different contexts supported the findings related to H 4 by highlighting the influence of consumer self-confidence on green purchase attitudes or intentions (i.e. Choo, Park, 2013;D'Souza et al, 2021b;Kumar, Philip, Sharma, 2014). Besides consumer self-confidence, there are some other factors that can also enhance the green purchase attitudes, including altruistic value and subjective knowledge.…”

“…Wyniki wskazały na wagę badania pewności siebie konsumentów, ponieważ może ona pozytywnie wpłynąć na postawy proekologiczne Treść etykiety zamieszczonej na produkcie ekologicznym lub promującej markę może oddziaływać na pewność siebie konsumenta, prowadząc do wzmocnienia zamiaru zakupu produktów ekologicznych (D'Souza, Taghian, Brouwer, 2021a). Co więcej, wiele innych badań w różnych kontekstach potwierdziło zasadność hipotezy H 4 , podkreślając wpływ pewności siebie konsumentów na postawy lub intencje związane z zakupem ekologicznym (tj Choo, Park, 2013;. D'Souza i in., 2021b;Kumar, Philip, Sharma, 2014).…”

Consumers’ Value and Risk Perceptions of Circular Fashion: Comparison between Secondhand, Upcycled, and Recycled Clothing

“…Consistent with these dimensions, Chi [24] divided the perceived value of eco-friendly clothing into social, emotional, functional, and economic value. Choo and Park [25] analyzed the consumption value of secondhand fashion products through in-depth interviews with a group of experts who majored in clothing and textiles and a literature review of prior studies, and identified the categories of rare, emotional, functional, social contribution, economic value.…”

Determinants of consumer attitudes and re-purchase intentions toward direct-to-consumer (DTC) brands

“…In the context of online shopping, previous findings showed a positive relationship between attitudes and re-purchase intentions (Bupalan et al 2019 ; Choo and Park : 2013 ; Jiménez and San-Martín 2017 ). As such, it is reasoned that consumers with favorable attitudes toward DTC brands are more inclined to buy from DTC brands again.…”