A circular economy paradigm has recently emerged to combat environmental pollution and climate change around the world. In the fashion industry, circular fashion has been spotlighted as an environmentally friendly approach to fashion products. The purpose of this study was to investigate consumers’ value and risk perceptions, product attitudes, and behavior intentions toward circular fashion consumption. Specifically, this study focuses on three types of circular fashion products from textile waste: reused clothing, upcycled clothing, and recycled clothing. The moderating role of individualism was also explored. Survey data from 850 consumers in their 20s and 30s in Korea were collected to test our hypotheses. The results showed the influence of emotional value was the greatest, while economic risk and performance risk did not affect product attitudes. A moderating effect of individualism was found in the paths between perception dimension and product attitudes and between product attitudes and behavior intention. These findings can help retailers and marketers create more tailored retailing and promotional strategies.

This research aimed to identify the influence of Chinese consumers’ beliefs about dimensions of corporate social responsibility (CSR) on self-congruity and their purchase intentions in the fashion industry. We examined the relationship between four dimensions of CSR (i.e., economic, legal, ethical, philanthropic) and purchase intention and hypothesised that basic responsibilities such as economic and legal responsibility affected purchase intention directly, while high-level responsibilities such as ethical and philanthropic responsibility affected purchase intention through the mediation of self-congruity. The results of our online survey supported our hypotheses. This finding implies that consumers’ self-concept is closely related to the higher-level CSR dimensions and less related to the basic duties of companies such as their economic and legal responsibility. We confirmed that fashion companies’ ethical responsibility and philanthropic responsibility could be more influential when it was self-congruous. We found that ethical responsibility is a relatively weak dimension in influencing purchase intention compared with other CSR dimensions. Based on this result, we suggest several implications for companies interested in the Chinese market.

This study investigated the UV254 photolysis of free available chlorine and bromine species in water. The intrinsic quantum yields for •OH and X• (X = Cl or Br) generation were determined by model fitting of formaldehyde formation using a tert-butanol assay to be 0.61/0.45 for HOCl/OCl– and 0.32/0.43 for HOBr/OBr–. The steady-state •OH concentration in UV/HOX was higher than that in UV/OX– by a factor of 23.3 and 7.8 for Cl and Br, respectively. This was attributed to the different •OH consumption rate by HOCl versus OCl–, while for HOBr/OBr–, both the •OH formation and consumption rates were implied. This was supported by a k of 1.4 × 108 M–1 s–1 for the •OH reaction with HOCl, which was >14 times less than the k for •OH reactions with OCl–, HOBr, and OBr–. Formation of ClO3 – and BrO3 – was found to be significant with apparent quantum yields of 0.12–0.23. A detailed mechanistic study on the formation of XO3 – including a new pathway involving XO• is presented, which has important implications as the level of XO3 – can exceed the regulation (BrO3 –) or guideline (ClO3 –) values during UV/halogen oxidant water treatment. Our new kinetic models well simulate the experimental results for the halogen oxidant decomposition, probe compound degradation, and formation of ClO3 – and BrO3 –.

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With the rapid development of Internet technology, various new media platforms have emerged consequently impacting many aspects of our lives (Kim and Jeon 2016). The emergence of various media and communication platforms changed the way people exchange information, turned then-existed one-way communication into two-way communication, and laid the foundation for the development various social media. Furthermore by the creation of a platform to share videos, video content is getting more popular, leading the emergence of many websites that users can share various kinds of video content. Recently, as marketing strategy has shifted to consumer-oriented methods rather than corporate-oriented methods (Shin 2007), the importance of word of mouth (WOM) information through social network services (SNS) has increased, and personal sources of information have played an increasingly important role in WOM (Cho and Jeong 2013). Also, consumers now prefer getting information from online video websites rather than from traditional form of media like television and radio (Herold 2008; Hu et al. 2016). Consumers are not only getting information easily through video sharing platforms, but also using them as an opportunity to express themselves through online Abstract Recently, general people posting vlog on newly shopped fashion and cosmetics items are gaining popularity, and it is growing more common to get consumer reviews or opinion through vlogs. In this paper, we examine the effect of vloggers' attributes (i.e., attractiveness, expertise, trustworthiness) depending on the types that the vlogs expose certain products in videos. Also we find out how emotional bond between vloggers and viewers affect the relationships of vlogger's attributes with content sharing intention and attitude towards products. Based on the results of one-way ANOVA, multiple regression analysis, and moderated regression analysis, we could enhance the understanding of vlog and vloggers' role in retail. Also, we applied para-social interaction to find out how emotional bond between vloggers and viewers affect their perception. This research implies the need of understanding vlog as a form of marketing mix that fashion retailers can utilize.

PurposeThis study seeks to examine the effects product presentation types on consumer's perceived risk reduction about apparel attributes (i.e. silhouette, colour, texture, and fit), and the effect of 3D virtual models' body shapes on consumer's perceived risk reduction about apparel fit. Internet shopping trust and consumer's actual body size have been considered as moderating variables, respectively.Design/methodology/approachThree types of web sites were developed for the experiment. Participants were recruited by a survey firm, explored the web sites, and filled out online questionnaires.Findings3D virtual models significantly reduce perceived risk about the four apparel attributes more than 2D images. Especially, they are effective to reduce perceived risk about apparel fit when their bodies represent a consumer's actual body shape.Originality/valueThis study verifies the informative role of 3D virtual models in apparel shopping. The implications related to the usage of the technology and the suggestions for future research are discussed.

Purpose – The purpose of this paper is to explore the relationship between atmospheric qualities with different levels of task relevance in luxury fashion brand web sites and their impact on consumer attitude toward the site and brand, which is essential to build valid strategies for e-retailing. Design/methodology/approach – An empirical study was conducted and quantitative analyses of 292 respondents’ shopping experiences yielded findings that confirm the impact of atmospherics upon the shopper’s views of the web site and the brand. Structural equation modeling was used to test the research hypotheses. Findings – Both low task-relevant atmospherics (web site design, responsive customer service) and high task-relevant atmospherics (product information, convenience) affect the consumers’ revisit intentions toward the web site, while web site design directly affected brand attitude. The study also illustrates the mediating roles of product information and convenience to the relationships between web site design and responsive customer service and the consumers’ revisit intentions toward the site. Practical implications – This study provides insights for luxury e-tailing. Luxury e-tailers should understand the different effects depending upon the types of web atmospheric qualities and use them strategically. Originality/value – The main contribution of the study is to highlight the unique aspects of luxury online shopping in the Korean context. This study also contributes to e-commerce research by providing an expanded understanding of the interrelationship between types of web atmospheric qualities.

This study used Loiacono's WebQual TM scale to compare 278 US and 347 Korean Internet users in terms of their perceptions of retail website quality. The results of the study suggested that the dimensionality of website quality was not consistent across the two samples. This study also examined which dimensions of website quality influenced shoppers' satisfaction with the site and purchase intention. The findings indicated that the relationship between website quality dimensions and the two dependent variables varied between the two groups.