The effects of subjective knowledge, altruistic value and consumer self-confidence on the green purchase attitudes and green purchase behaviour of Chinese customers

Gu, Shengyu

doi:10.18778/0867-5856.32.2.01

Cited by 8 publications

(10 citation statements)

References 68 publications

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“…However, when taking certain pro-environmental actions on a particular behavior (e.g., green hotels), concern about others' welfare is more important than concern about natural environment and their common goals of protect the environment as only altruistic value positively influenced implicit attitude (β = 0.174, p < 0.05). This is line with past studies showing that altruistic value plays an important role in determining one's pro-environmental attitude (Eid et al, 2021;Gu, 2022). Thus, H13 is accepted.…”

Section: Discussionsupporting

confidence: 90%

“…The influence of biospheric value on pro-environmental behavior has not been resolved empirically as the concept of biospheric value is an emerging topic of study (Wang et al, 2020a), and most previous studies have not distinguished biospheric value from altruistic value (Wang et al, 2022c). For example, Gu (2022) reported that altruism which incorporated altruistic and biospheric values positively influence consumers pro-environmental behavior. However, some researchers believe that altruistic value and biospheric value should be tested separately (Rahman and Reynolds, 2016).…”

Section: Biospheric Value Toward Attitudementioning

confidence: 99%

“…Altruistic value is professed by individuals who are concerned for the welfare of society and others (Gu, 2022). It represents the act of doing something good for others without expecting anything in return (Rahman and Reynolds, 2019).…”

Section: Altruistic Value Toward Attitudementioning

confidence: 99%

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Consumers’ green purchase intention to visit green hotels: A value-belief-norm theory perspective

et al. 2023

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IntroductionThe theory of planned behavior (TPB) has dominated the limited number of green hotel visitation studies; however, those studies’ findings are often inconclusive or even controversial. Thus, research needs to move beyond using the TPB to measure consumers’ intention and behavior, and to experiment with alternative theoretical frameworks to explain behavioral change. Value-belief-norm theory of environmentalism (VBN) proposed that various facets of values can influence individuals’ beliefs, subsequently effecting their moral obligations, ultimately, their pro-environmental behaviors. Hence, this study aims to examine the relationship between value components (i.e., biospheric, altruistic, collectivistic), beliefs (i.e., explicit and implicit attitude), norms (i.e., social and personal norm), and green purchase intention to visit green hotels.MethodsAn online survey of convenience sampling technique was adopted for data collection. A total of 373 valid questionnaires were subjected to descriptive analysis, and confirmatory factor analysis and structural equation modeling were performed for the testing of the hypotheses.ResultsThe results suggested that biospheric and collectivistic value positively influence explicit environmental attitude while altruistic value positively influences intrinsic environmental attitude, but negatively influences extrinsic environmental attitude. Social norm was shown to have a positive impact on personal norm and green purchase intention. Furthermore, implicit environmental attitude was shown to influence personal norm and intention, while personal norm positively influences green purchase intention to visit green hotels.DiscussionThis study provided an alternative perspective on the selection of green hotels among consumers based on value-belief-norm theory in the tourism literature. These empirical findings would greatly benefit green hotel managers and other key stakeholders in the hospitality industry.

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Section: Discussionsupporting

confidence: 90%

Section: Biospheric Value Toward Attitudementioning

confidence: 99%

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Consumers’ green purchase intention to visit green hotels: A value-belief-norm theory perspective

et al. 2023

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“…One way in which hotels promote their "green" credentials is by obtaining green certification. According to one survey, more than 40% of greencertified hotels have experienced a rise in the number of clients requesting their rooms (Gu, 2022) [32]. This indicates the potential of attaining green certificates in order to attract more customers and increase earnings.…”

Section: H4mentioning

confidence: 99%

The Effect of Green Certificates on the Purchasing Decisions of Online Customers in Green Hotels: A Case Study from Saudi Arabia

2023

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Customers are becoming more concerned about the use of green practices in the hotel industry. Managers are therefore starting to recognise the significance of green practices for clients’ purchasing decisions and levels of satisfaction. This study aims to investigate how customers’ decisions to book green hotels online and make purchases are impacted by green certificates. Two variables, namely the intentions to return and to pay a premium price, are used to measure customer satisfaction and purchasing behaviour towards green hotels. SmartPLS has been employed to analyse data gathered from 161 individuals from two hotels in Saudi Arabia. The results suggest that green certifications, environmental considerations, and green brand perception have a significant impact on online customers’ satisfaction and purchase choices in the hotel sector. This paper provides a comprehensive framework that illustrates the connection between hotels’ aspirations towards environmental concerns and customers’ willingness to revisit and pay a premium price.

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“…Scholars hold different views on the impact of altruism in personal values on green consumption. Research has shown that altruism that incorporates altruistic and biospheric values positively influences consumers' pro-environmental behavior [11][12][13]. However, other researchers have studied consumers' green consumption behavior based on valuebelief-normal (VBN) theory, but the research results have not shown the impact of altruistic values on the overall model [14][15][16].…”

Section: Introductionmentioning

confidence: 99%

Using Social Network Analysis to Identify the Critical Factors Influencing Residents’ Green Consumption Behavior

Zhang

Tang

Zhang

et al. 2023

Systems

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Green consumption is an important tool to accelerate the circular economy and promote sustainable development. The identification of critical influencing factors for green consumption is the key to promoting green consumption behavior (GCB). Firstly, based on the joint framework of theory of planned behavior (TPB) and the attitude–behavior–context (ABC) theory, we summarized 32 influencing factors from six dimensions: consumer attitude, cognitive factors, sense of responsibility, economic factors, government regulation, and green product supply. Secondly, the Delphi method was used to modify and optimize the initial influencing factor index. Thirdly, we constructed a social network analysis (SNA) model of influencing factors to determine the causal relationships between each influencing factor. All factors were divided into driving factors and result factors via the calculation of degree centrality, and the critical influencing factors and influencing paths of residents’ GCB were ultimately determined. Finally, based on the empirical research results, corresponding countermeasures and suggestions were put forward. The results show that the top five critical influencing factors include green purchase intention, willingness to pay, risk perception, green product certification, publicity and education, green product price, and green attribute information. Among them, green product certification, publicity and education, and green product price are critical driving factors in GCB.

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The effects of subjective knowledge, altruistic value and consumer self-confidence on the green purchase attitudes and green purchase behaviour of Chinese customers

Cited by 8 publications

References 68 publications

Consumers’ green purchase intention to visit green hotels: A value-belief-norm theory perspective

Consumers’ green purchase intention to visit green hotels: A value-belief-norm theory perspective

The Effect of Green Certificates on the Purchasing Decisions of Online Customers in Green Hotels: A Case Study from Saudi Arabia

Using Social Network Analysis to Identify the Critical Factors Influencing Residents’ Green Consumption Behavior

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