In two studies we develop and validate a Classical--overt or direct--and a Modern--covert or subtle--Sexism Scale concerning attitudes toward women, for a Swedish (Scandinavian) context. Further, we examine whether these two forms of prejudice are distinguishable. Confirmatory factor analyses showed that, although highly correlated, classical and modern sexism are distinguishable. The construct validations showed that men had higher means on modern and classical sexism scores than women, and that our scales were related to other constructs as expected. In a third study, we analyzed the knowledge and the content of cultural stereotypes about women. There were no differences in the knowledge of cultural stereotypes between men and women or between high- and low-sexist individuals. The findings are discussed in relation to previous international studies that examine people's modern and/or classical sexism.
We investigated the effect of incidentally presented constructs that imply self-control on activated stereotypes associated with immigrants. To activate immigrant stereotypes, participants responded to a scale that measures people's prejudice toward immigrants. They were then primed, using scrambled sentences, with words that were related to self-control (e.g., control, restrain, self-regulate) or with neutral words. After the priming task, participants evaluated an ambiguous behavior of a target person. On the basis of three experiments, the results showed that participants primed with the control-related words rated the target behavior more positively than those primed with neutral words. The results are discussed in relation to previous research on self-control, automatic influence of activated constructs, and prejudice reduction.
Participants, 68 female and male nonpsychology university students, studied stereotypical and nonstereotypical words either with an initially activated social category (immigrant prime) or with no social category (neutral prime). They were then instructed to either forget or remember the studied words. This was followed by a recognition test. Based on the Deese-Roediger-McDermott (DRM) paradigm and stereotype-accessibility research, we anticipated that the participants in the immigrant, but not in the neutral, prime condition would falsely recognize more nonstudied stereotypic attributes under a forget than a remember instruction. The results supported our hypothesis. Implications of the outcome for eyewitness testimony, juridical decision-making, and stereotype maintenance are discussed.
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