AbstrakPada penelitian ini bertujuan untuk mengetahui secara signifikan pada variable Customer Realtionship Management pada kedai kopi He kafei untuk dapat meningkatkan loyalitas pelanggan dengan kepuasan pelanggan sebagai variabel intervening. Objek penelitian yang saya teliti ialah pada kedai kopi he kafei. Pada penelitian ini inforamasi dikumpulkan dengan melakukan observasi, wawancara, dan kuesioner. Jumlah responden sebanyak 286 konsumen. Dari hasil penelitian ini menujukan bahwa variabel customer relationship Management loyalitas pelanggan memiliki pengaruh yang kurang signifikan terhadap variabel media sosial. Pada uji regresi berganda pengaruh variabel customer relationship management dan loyalitas pelanggan dengan nilai sig. 0,000 0,05. Pengaruh variabel customer relationship management dan loyalitas dengan nilai sig. 0,000 0,05. Pengaruh variabel customer relationship mmanagement dan loyalitas pelanggan dengan nilai sig. 0,000 0,05. dan pengaruh variabel customer relationship management dan loyalitas pelanggan melalui kepuasan pelanggan dengan nilai 0,541. Sedangakan pengaruh tidak langsung X melalui Z terhadap Y adalah 0,062 x 0,541 = 0,603. Maka dari itu pengaruh total yang diberikan X terhadap Y merupakan pengaruh langsung dan pengaruh tidak langsung yaitu : 0,646 + 0,603 = 1,249. Hasil ini menunjukan bahwa secara tidak langsung X melalui Y memiliki pengaruh yang signifkan terhadap Z.Kata Kunci: Customer Relationship Management, Loyalitas Pelanggan, Kepuasan Pelanggan AbstractThis study aims to determine significantly the variable Customer Realtionship Management at the coffee shop He Kafei in order to increase customer loyalty with customer satisfaction as an intervening variable. The object of research that I researched is the he cafe coffee shop. In this study, information was collected by conducting observations, interviews, and questionnaires. The number of respondents as many as 286 consumers. The results of this study indicate that the customer relationship management variable customer loyalty has a less significant effect on social media variables. In the multiple regression test the influence of customer relationship management and customer loyalty variables with sig. 0.000 0.05. The influence of customer relationship management and loyalty variables with the value of sig. 0.000 0.05. The influence of customer relationship management and customer loyalty variables with the value of sig. 0.000 0.05. and the influence of customer relationship management variables and customer loyalty through customer satisfaction with a value of 0.541. While the indirect effect of X through Z on Y is 0.062 x 0.541 = 0.603. Therefore, the total effect given by X to Y is a direct and indirect effect, namely: 0.646 + 0.603 = 1.249. These results indicate that indirectly X through Y has a significant effect on Z.Keywords: Customer Relationship Management, Customer Loyalty, Customer Satisfaction
This study aims to find out how to apply the marketing mix strategy and to find out the strengths, weaknesses, opportunities and threats in implementing the marketing mix strategy at PT. Innovative Brebes Synergy. Another goal is also to find out how the strategy at PT. Brebes Innovative Synergy in dealing with competitors with other companies that have the same product. This study used descriptive qualitative method. Data collection techniques using interview and documentation techniques. Data analysis using SWOT analysis. The place and its location at PT. The synergy of Innovative Brebes with the speakers, namely the General Manager and the Quality Control division. The results showed that the application of the marketing mix strategy at PT. The synergy of Innovative Brebes in the SWOT matrix is in quadrant I. The strengths of the 4P marketing mix are: product, price, while the weaknesses are: promotion and price. The threat is promotion and place. The strategy in dealing with competitors with other companies that have the same product creates a strong brand image and maintains product quality to be able to differentiate the product from other products.
This research was conducted to discuss the influence of distribution channels and prices on Cleo's water purchase decision at PT Sentralsari Primasentosa (Ciledug Depot). The variables of this study are distribution channels (X1) and Price (X2) to purchasing decisions (Y). This research uses a type of survey research, with quantitative methods. Data analysis is assisted by the SPSS program application. The population of this study was cleo consumers with a total of 954 (stores/customers) in Brebes County. The technique of determining the number of samples, using the Slovin formula, obtained a sample of 100 respondents. Data collection techniques by distributing questionnaires to consumers. The data were then analyzed validity and reliability tests, determination tests, classical assumption tests, multiple linear regression tests, F tests and t tests. Based on the results of this study, it shows that distribution channels and prices affect cleo's water purchase decision at PT Sentralsari Primasentosa.
This research was conducted to know and develop and analyze the influence of entrepreneurial orientation and innovation on the company's performance with business strategy as a variable intervention. This research was conducted on small and medium enterprises located in Brebes Regency. The type of research is explanatory research by using questionnaires as a tool or research instrument, the questionnaire are close-ended with five alternative answer options and measured using the Likert scale. The number of samples used in this study amounted to 95 SMEs in Brebes District using purposive sampling techniques. Data analysis uses Structural Equation Modeling with the help of Partial Least Square 2.0. The result of this study is that the orientation of entrepreneurship, innovation, and business strategy directly positively and significantly affects the performance of the company; Entrepreneurial orientation directly positively and significantly affects business strategy. Innovation does not have a direct positive and significant effect on business strategy; entrepreneurial orientation does not positively and significantly affect the company's performance through business strategy, and innovation directly affects the company's performance through business strategy.
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