Pengaruh Saluran Distribusi Dan Harga Terhadap  Keputusan Pembelian Produk Air Cleo

Susilo, M. Ajis; Ikhwan, Syariefful; Riono, Slamet Bambang

doi:10.56910/gemilang.v2i3.115

Cited by 3 publications

(4 citation statements)

References 4 publications

(6 reference statements)

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“…Kotler & Armstrong (2018) say that distribution channels are all activities carried out by companies to manage trade channels in terms of distributing goods and services to reach the intended market. Good place will increase consumer purchasing decision, the easier and faster the process of product distribution channels to the hands of consumers, the more interested consumers will be in making purchases (Susilo et al, 2022). Research conducted by (Pane, 2018) and (Gunawan, 2020) shows that purchasing decision are positively and significantly influenced by place.…”

Section: Placementioning

confidence: 99%

The Influence of Marketing Mix on Purchasing Decision of NPK Phonska PlusNon-Subsidized Fertilizer in Project Agrosolution PT Petrokimia Gresik

Anggita Purba,

Pudjoprastyono

2023

JEFMS

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Sales are the most important aspect for the sustainability of a company. The thing that must be done to increase sales is to increase consumer purchasing decisions. Purchasing decisions generally depend on aspects of the marketing mix provided by the company. This research aims to assess how 4P marketing mix, which consists of products, prices, place, and promotions, influences costumer purchasing decision of NPK Phonska Plus Non-Subsidized fertilizers in Project Agrosolution PT Petrokimia Gresik. The research is based on quantitative research that uses saturated sampling technique. This research’s population and sample consisted of all main distributors who had used and purchased NPK Phonska Plus Non-Subsidized fertilizer through Project Agrosolution PT Petrokimia Gresik with with 44 respondents in total. The analysis in this research used the Smart-PLS test tool. Based on the result of the research, product, price, place, and promotion are partially influence the purchasing decision of NPK Phonska Plus Non -Subsidized in a positive and significant way.

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Section: Placementioning

confidence: 99%

The Influence of Marketing Mix on Purchasing Decision of NPK Phonska PlusNon-Subsidized Fertilizer in Project Agrosolution PT Petrokimia Gresik

Anggita Purba,

Pudjoprastyono

2023

JEFMS

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“…Keputusan pembelian merupan aktivitas individu yang secara langsung ikut serta dalam pengambilan keputusan buat melaksanakan pembelian produk yang ditawarkan oleh penjual (Susilo et al, 2022). Dapat disimpulkan keputusan pembelian merupakan merupakan proses yang kompleks di mana konsumen mengembangkan keyakinan terhadap merek serta posisi merek berdasarkan atribut-atribut produk.…”

Section: Keputusan Pembelianunclassified

“…Hasil penelitian ini sejalan dengan Ajis Susilo bahwa harga juga memiliki pengaruh terhadap suatu pembelian, karena dengan adanya harga yang terjangkau yang sesuai dengan manfaat konsumen yang diberikan dapat meningkatkan minat beli pada air Cleo (Susilo et al, 2022). Harga dapat menjadi faktor penentu dalam keputusan pembelian.…”

Section: Pengaruh Harga Terhadap Keputusan Pembelianunclassified

Pengaruh Daya Tarik Iklan, Kualitas Produk, Citra Merek, Serta Harga Terhadap Keputusan Pembelian Luwak White Coffee Di Toko Virdasari Desa Sitanggal Kabupaten Brebes

Siti Marselia,

Aisyah Nur Rismayanti,

Khalid Iskandar

et al. 2023

CiDEA Journal

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One of the new beverage or food industry competitions that are ready to compete and enter the market nationally is the white coffee industry. Efforts to increase promotion, price adjustments, and product quality, or need to carry out a more effective marketing strategy in accordance with the findings of market research conducted. The purpose of this study is to analyze the influence of advertising attractiveness, product quality, brand image, and price on purchasing decisions for Luwak White Coffee drinks. The quantitative approach method carried out is based on concrete research data, which is a numerical value that will be measured by statistics as a calculation test tool and related to problems, resulting in a conclusion. The population of this study was consumers of Luwak White Coffee drinks at the Virdasari store in SiDate Village. The sample was obtained from subjects 25% of the population of 332 people, obtained 83 respondents. The research instrument used is the primary data from filling out the questionnaire. The results of the study found that advertising attractiveness does not affect purchasing decisions, product quality does not affect purchasing decisions, brand image does not affect purchasing decisions, price affects purchasing decisions. Simultaneously, advertising attractiveness, product quality, brand image and price influence purchasing decisions at Toko Virdasari Desa SiDate

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“…Atas dasar hasil analisis yang didapat, menyatakan bahwasannya variabel saluran distribusi mempunyai pengaruh signifikan terhadap Keputusan pembelian pada Rocket Chicken Dringu. Hasil pengujian ini searah dengan penelitian yang dilakukan oleh (Susilo, Ikhwan, & Riono, 2022) yang berjudul "Pengaruh Saluran Distribusi Serta Harga Terhadap Keputusan membeli Produk Air Cleo". Atas dasar hasil penelitian yang dilakukan menyatakan bahwasannya variabel produk mempunyai pengaruh signifikan dengan nilai signifikansi 0,001 lebih rendah atas 0,05.…”

Section: Pengaruh Harga (X2) Terhadap Keputusan Membeli (Y)unclassified

Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Konsumen Di Rocket Chicken Dringu Kabupaten Probolinggo

Oktavia,

Ngatimun,

Hermawan

2023

jumad

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Penelitian ini dilakukan terhadap Rocket Chicken Dringu Kabupaten Probolinggo yang punya tujuan supaya kita tahu pengaruh antara bauran pemasaran pada keputusan membeli pembeli di Rocket Chicken Dringu Kabupaten Probolinggo. Jenis penelitian yang dipakai ialah memakai metode penelitian kuantitatif. Populasinya ialah seluruh pembeli yang datang membeli produk di Rocket Chicken Dringu Kabupaten Probolinggo serta pengumpulan sampel memakai metode nonprobability sampling melalui teknik sampling internal (accidental sampling), sebanyak 50 responden. Metode pengumpulan data yang dipakai pada penelitian ini ialah observasi, kuesioner serta dokumentasi yang diberikan terhadap respondennya. Metode analisi data atas hasil penelitian ialah metode kuantitatif berupa pengujian validitas serta pengujian reliabilitas serta melaksanakan pengpengujianan hipotesis dengan analisis regresi linear berganda, pengujian determinasi serta pengujian parsial, pengujian simultan serta dominan menggunakan SPSS Versi 23.0. Hasil penelitian menyatakan bahwasannya Variabel Produk, Harga, Saluran Distribusi, serta Promosi dengan cara simultan ataupun bersama-sama serta dengan cara parsial mempunyai pengaruh signifikan terhadap variabel terikat ialah keputusan membeli Produk Rocket Chicken Dringu. Serta Promosi punya pengaruh paling dominan terhadap keputusan membeli dibandingkan variabel lainnya.

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Pengaruh Saluran Distribusi Dan Harga Terhadap Keputusan Pembelian Produk Air Cleo

Cited by 3 publications

References 4 publications

The Influence of Marketing Mix on Purchasing Decision of NPK Phonska PlusNon-Subsidized Fertilizer in Project Agrosolution PT Petrokimia Gresik

The Influence of Marketing Mix on Purchasing Decision of NPK Phonska PlusNon-Subsidized Fertilizer in Project Agrosolution PT Petrokimia Gresik

Pengaruh Daya Tarik Iklan, Kualitas Produk, Citra Merek, Serta Harga Terhadap Keputusan Pembelian Luwak White Coffee Di Toko Virdasari Desa Sitanggal Kabupaten Brebes

Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Konsumen Di Rocket Chicken Dringu Kabupaten Probolinggo

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