Several studies demonstrate that Schwartz’s (1992) theory of human values is valid in cultures previously beyond its range. We measured the 10 value constructs in the theory with the Portrait Values Questionnaire (PVQ), a new and less abstract method. Analyses in representative samples in South Africa ( n = 3,210) and Italy ( n = 5,867) and in samples of 13- to 14-year-old Ugandan girls ( n = 840) yielded structures of relations among values similar to the theoretical prototype. In an Israeli student sample ( n = 200), the values exhibited convergent and discriminant validity when measured with the PVQ and with the standard value survey. Predicted relations of value priorities with a set of 10 background, personality, attitude, and behavioral variables in the four samples supported the construct validity of the values theory with an alternative method of measurement.

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Rather, ecological variables are necessary to examine structural, contextual, and sociological effects on human behavior and disease development. Schwartz, 1994 b, p. 823 Many attempts have been made to define (e.g., Rohner, 1984) and then to measure culture. Given the classic definition of culture provided by Kroeber and Kluckhohn (1952), this mapping has usually been made by using values. The most widely known value mapping is the work of Hofstede (1980), whose four value dimensions of Individualism-Collectivism, Power Distance, Uncertainty Avoidance, and Masculinity-Femininity are used as organizing and explanatory constructs in many disciplines. Tapping values salient to Chinese people, the Chinese Culture Connection (1987) has identified one additional dimension to the Hofstede four: Confucian Work Dynamism, or short-term versus long-term orientation (Hofstede, 1991). All five dimensions of culture-level values have provided the conceptual impetus for numerous cross-cultural studies. Several major cross-cultural projects have been conducted subsequent to Hofstede's (1980) groundbreaking work. With his theory-derived value survey, Schwartz (1994 a) has identified seven culture-level dimensions, namely, Conservatism, Intellectual Autonomy, Affective Autonomy, Hierarchy, Egalitarian Commitment, Mastery, and Harmony. Smith, Dugan, and Trompenaars (1996) have identified two reliable value dimensions at the cultural level from their analysis of managerial values: Egalitarian Commitment versus Conservatism, and Utilitarian Involvement versus Loyal Involvement. Smith and Bond (1998, Ch. 3) concluded that these different value surveys have produced convergent results, lending support to the validity of the cultural dimensions originally identified by Hofstede (1980). Recently, House and his associates (2003) have orchestrated a major project to identify cultural dimensions across 62 countries. A distinctive feature of this multicultural project is that values associated with leadership were measured concurrently with ideal and actual leadership behaviors. The House team has identified nine culture-level dimensions:

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Based on a deductive, culturally decentered approach, new items were generated to improve the reliability of the original Social Axioms Survey, which measures individuals’ general beliefs about the world. In Study 1, results from 11 countries support the original five-factor structure and achieve higher reliability for the axiom dimensions as measured by the new scale. Moreover, moderate but meaningful associations between axiom and Big-Five personality dimensions were found. Temporal change of social axioms at the culture level was examined and found to be moderate. In Study 2, additional new items were generated for social complexity and fate control, then assessed in Hong Kong and the United States. Reliability was further improved for both dimensions. Additionally, two subfactors of fate control were identified: fate determinism and fate alterability. Fate determinism, but not fate alterability, related positively to neuroticism. Other relationships between axiom and personality dimensions were similar to those reported in Study 1. The short forms of the axiom dimensions were generally reliable and correlated highly with the long forms. This research thus provides a stronger foundation for applying the construct of social axioms around the world.