Extending the Cross-Cultural Validity of the Theory of Basic Human Values with a Different Method of Measurement

Abstract

Several studies demonstrate that Schwartz’s (1992) theory of human values is valid in cultures previously beyond its range. We measured the 10 value constructs in the theory with the Portrait Values Questionnaire (PVQ), a new and less abstract method. Analyses in representative samples in South Africa ( n = 3,210) and Italy ( n = 5,867) and in samples of 13- to 14-year-old Ugandan girls ( n = 840) yielded structures of relations among values similar to the theoretical prototype. In an Israeli student sample ( n = 200), the values exhibited convergent and discriminant validity when measured with the PVQ and with the standard value survey. Predicted relations of value priorities with a set of 10 background, personality, attitude, and behavioral variables in the four samples supported the construct validity of the values theory with an alternative method of measurement.

How Harmful are Survey Translations? A Test with Schwartz's Human Values Instrument

“…Two value indicators are given for each value and, as an exception, three for universalism because of its broad content. This questionnaire is based on Schwartz's original 40-indicator Portrait Values Questionnaire (PVQ; Schwartz, 2005;Schwartz et al, 2001). However, Schwartz shortened his PVQ battery of value indicators to allow its inclusion in the ESS.…”

Generational Shifts in Managerial Values and the Coming of a Unified Business Culture: A Cross-National Analysis Using European Social Survey Data

“…As alluded to earlier, this framework has key advantages over other frameworks, notably Hofstede (2001), in that it derives the values from ex ante theorizing that identified the comprehensive dimensions needed to describe societies' culture (Berry et al 2010;Brett and Okumura 1998;Shin and Zhou 2003) (see, also Note 1). The value measures are collected through the Portrait Values Questionnaire or PVQ (Schwartz et al 2001). The PVQ is highly similar to the Schwartz Values Survey or SVS, which is older and therefore used more often by organization and business ethics scholars researching values.…”

“…The PVQ is highly similar to the Schwartz Values Survey or SVS, which is older and therefore used more often by organization and business ethics scholars researching values. The difference between the SVS and the PVQ is that the design of the PVQ has been improved to make the questionnaire items more understandable for respondents (Schwartz et al 2001). To elaborate, whereas the SVS is designed to elicit direct self-reports of respondents' values, the PVQ does so indirectly.…”

6. Multidisciplinary perspectives on intercultural conflict: the ‘Bermuda Triangle’ of conflict, culture and communication

“…Other researchers have used Schwartz"s (1992;Schwartz et al 2001) framework of cultural values to examine the interrelationship between values and conflict management styles. Schwartz"s framework has the advantage that it can be measured easily and reliably at the individual level, whereas Hofstede"s figures are culture level measures; moreover, the other main individual-level measure, independent-interdependent self-construal (as referred to by TingToomey 1999), may be too broad and also of dubious validity (Kim 2005: 108).…”

“…In Schwartz"s (1992;Schwartz et al 2001) individual-level framework, there are ten universal value constructs, and they fall into four main groupings: Self-Enhancement, SelfTranscendence, Openness to Change, and Conservation. Morris et al (1998) analyzed the extent to which Schwartz"s cultural values could predict two of the grid framework conflict handling styles: avoidance and competition.…”