Marketing renaissance: How research in emerging markets advances marketing science and practice

Burgess, Steven M.; Steenkamp, Jan‐Benedict E. M.

doi:10.1016/j.ijresmar.2006.08.001

Cited by 708 publications

(740 citation statements)

References 108 publications

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“…Their situation is characterized by, among others, inadequate infrastructures and a lack of support from formal institutions (Burgess & Steenkamp, 2006). Micro-entrepreneurs adapt to these conditions through social networking, which enables them to survive by making efficient use of scarce resources (Kuada, 2009;Rutashobya et al, 2009).…”

Section: The Social Capital Perspective On Entrepreneurship At the Bopmentioning

confidence: 99%

“…Micro-entrepreneurs adapt to these conditions through social networking, which enables them to survive by making efficient use of scarce resources (Kuada, 2009;Rutashobya et al, 2009). Hierarchy and embeddedness, such as strong cultural norms, therefore represent important informal institutions that characterize BoP (Burgess & Steenkamp, 2006). Social network and social capital theories have been used to describe these dense connections between micro-entrepreneurs and their immediate peer groups and kin (Narayan, 2002).…”

Section: The Social Capital Perspective On Entrepreneurship At the Bopmentioning

confidence: 99%

“…In informal contexts, legitimacy is based on the prevailing cultural norms (Molyneux, 2002) that often emphasize the embeddedness of social relationships and the local hierarchy (Burgess & Steenkamp, 2006). Embeddedness refers to a desirable relationship between an individual and a group which helps maintain the status quo and limits actions that might disrupt group solidarity or a traditional order (Licht, Goldschmidt, & Schwartz, 2005;Schwartz, 2006).…”

Section: The Role Of Stakeholders' Configurationmentioning

confidence: 99%

“…Consequently, they may wane their capacity to access resource extensions and see their collaterals confiscated. In some SSA countries, legal institutions are however not always capable of implementing such actions (Burgess & Steenkamp, 2006), thus weakening the power of stakeholders from the formal sector. If stakeholders from the formal and informal sectors both have the power to weaken entrepreneurs' capacities to access resources, entrepreneurs will find themselves confronted with critical situations.…”

Section: The Role Of Stakeholders' Configurationmentioning

confidence: 99%

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Step-Change: Micro-Entrepreneurs’ Entry into the Middle-Class Market

Daouda

Ingenbleek

Trijp

2016

Journal of African Business

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With upcoming middle classes in Africa, micro-entrepreneurs witness new opportunities that can potentially lift them out of poverty. Exploiting these opportunities requires entrepreneurs to make a 'step-change' away from the bottom of the pyramid to middle-class markets. This process hosts potential conflicts between informal-sector and formal-sector stakeholders as it requires both new resources and continued access to existing resources. By taking a strategic marketing perspective, this study labels and defines the phenomenon of step-change and offers an explanatory conceptual framework for it. The article draws implications for business development, the gender debate, as well as academic research.

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Section: The Social Capital Perspective On Entrepreneurship At the Bopmentioning

confidence: 99%

Section: The Social Capital Perspective On Entrepreneurship At the Bopmentioning

confidence: 99%

Section: The Role Of Stakeholders' Configurationmentioning

confidence: 99%

Section: The Role Of Stakeholders' Configurationmentioning

confidence: 99%

See 2 more Smart Citations

Step-Change: Micro-Entrepreneurs’ Entry into the Middle-Class Market

Daouda

Ingenbleek

Trijp

2016

Journal of African Business

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“…Then, the application of theoretical framework and empirical findings in emerging economies becomes less obvious. Burgess and Steenkamp (2006) noted that it was urgent to develop research in emerging markets because success in these markets is crucial for the future of many Western companies.…”

mentioning

confidence: 99%

Supply Chain Collaboration in Emerging Economies Moroccan Food, Textile and Leather Industries

Belhsen¹,

Nour-Eddine²,

Sentel³

et al. 2013

CUBR

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The aim of this research is to examine the collaborative behaviors of key suppliers and its effects on logistics and organizational performance of food, textile, and leather industries in an emerging economy: Morocco. The qualitative study and quantitative one are done. Techniques of content analysis are applied using Nvivo 9 software for the first study. Survey research and structural equation modeling using LISREL 8.7 was done for the second one.The results of qualitative study indicate that the concepts used are mainly important in industries. Supply chain collaboration affects strongly logistics performance rather than organizational performance. Also, Logistics performance has a great effect on organizational performance. One of the aim limitations of the current research may have been the nature of scale chosen. Logistic and organizational Performance is formative factors not reflective measures. Moreover, we should distinct those construct into qualitative and quantitative dimensions. In order to achieve greater organizational performance, more attention should be paid on logistic performance more than supply chain collaboration.

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Modeling tourists' visiting intentions toward ecofriendly destinations: Implications for sustainable tourism operators

et al. 2019

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The previous literature has overlooked the examination of tourists' visiting intentions for ecofriendly destinations. Hence, anchored in Schwartz (1992) personal values and the theory of planned behavior (TPB), the present study aims to develop a research model for application in Chinese settings. Survey findings from 467 tourists reveal significant positive relationships between tourists' values of resultant self‐transcendence and conservation and TPB factors (i.e., attitude, subjective norms, and perceived behavioral control), with the exception of the relationship between conservation and perceived behavioral control. Moreover, TPB factors and perceived green image were found to have positive effects on tourists' intentions to visit ecofriendly destinations. In addition, environmental consciousness positively moderates the relationships between the two Schwartz values and attitude. Theoretical implications are provided, and the study's findings have strategic practical implications for business managers. We acknowledge the study's limitations and offer research directions for future ecofriendly tourism scholars.

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Marketing renaissance: How research in emerging markets advances marketing science and practice

Cited by 708 publications

References 108 publications

Step-Change: Micro-Entrepreneurs’ Entry into the Middle-Class Market

Step-Change: Micro-Entrepreneurs’ Entry into the Middle-Class Market

Supply Chain Collaboration in Emerging Economies Moroccan Food, Textile and Leather Industries

Modeling tourists' visiting intentions toward ecofriendly destinations: Implications for sustainable tourism operators

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