We surveyed business students in the United States (n = 256) and Chile (n = 310) to compare three theories of pro-environmental behavior.We examined Ajzen and Fishbein's theory of reasoned action, Schawartz's norm activation theory, and the values-beliefs-norms theory created by Stern, Dietz, Abel, Guagnano, and Kalof. We produced reliable measures for both samples. Each theory explained a significant amount of the variance in behavioral intention, although no theory clearly dominated for either the United States or Chile. However, among the variables included among these theories, Article at East Tennessee State University
One community's resistance to the projected siting of a hazardous waste facility provides a case study of clashing discourse between modernity's champions and its sceptics. The events and outcomes of this case raise questions about the widespread assumption that science, reason and rationality are necessarily the bases for good decisions in society. This study highlights the contemporary citizen, deeply sceptical of the rational state and modern business practice, and fearful that personal and communal identity will be threatened by forces over which local residents have no control. In this case, site developers and community members engaged in numerous rhetorical exchanges. The developers conducted their side of the discourse according to the tenets of reason and rationality. The community, however, imposed emotional interpretations on the situation, thus radically undermining the possibilities of communicative rationality and challenging the tacit `rules' of modern discourse. The public debate between the protagonists revealed emergent themes of identity disruption, mistrust and polarization.
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